(seafood.vasep.com.vn) On January 29, Head of Trade at the Vietnamese Embassy in Pakistan Nguyen Thi Diep Ha personally made deep-fried basa fish to introduce at the ASEAN Food Festival 2022 (Charity Bingo 2022) organized by the Women's Union of ASEAN countries and the Ministry of Foreign Affairs of Pakistan held in Karachi city.
Promoting Vietnamese seafood in Pakistan
This is an activity to continue promoting the export of pangasius fillet to the Pakistani market and expand to Central Asian countries.
Previously, in a meeting with the Pakistan Seafood Importers Association on January 20, Ambassador Nguyen Tien Phong said that basa fish is Vietnam's main export seafood product to the Pakistani market, accounting for up to 95% market share of Pakisan's basa imports. In 2021, Vietnamese basa fish products exported to Pakistan will reach over 21 million USD in the total export turnover of nearly 800 million USD in 2021 between the two countries.
Basa fish is also a favorite item of Muslim consumers, there is still a lot of potential for export to the Pakistani market of over 230 million people. At the same time, through cooperation with Pakistani enterprises, it is possible to expand the export of aquatic products in general and basa in particular to Afghanistan, Turmenistan, Kazakhstan and Central Asian countries - a very potential market for Hala food exports that Vietnamese enterprises can completely occupy.