(seafood.vasep.com.vn) Since March 6-8, 2016, Seafood Expo North America (formerly the International Boston Seafood Show) had took place in the U.S. Under the Nation Trade Promotion program, VASEP arranged and organized for Vietnam seafood enterprises joining in the show.
Almost participants highly appreciated VASEP in preparing the program content and organizing methods. The program at the show held by VASEP is well-done, professional and effective. On this occasion, Mr. Dao Tran Nhan, Vietnamese Minister Counsellor in the U.S. visited Vietnam’s pavilion. VASEP and Vietnamese enterprises discussed with Mr.Nhan to understand market information in the U.S. market and export activities of Vietnam seafood. Mr. Nhan also visited booths of Vietnamese enterprises and share information with enterprises exporting products to the market.
Total area of Vietnam pavilion was 144 square meters, including two locations. The first location with the area of 74 square meters was divided into 10 individual booths. The second location (used for common display) covers an area of 74 square meters. Vietnam pavilion attracted more than 1,000 visitors. Total contract value and the Memorandum of Understanding (MoU) signed by Vietnam at the show amounted to US$10 million, Vietnamese enterprises attending the show said.
At the show, VASEP gives priority to promote value-added seafood products by inviting the visitors to taste these products. VASEP encouraged enterprises to exhibit their value-added products at common booths. In the first two days of the show, inviting visitors to taste Vietnam’s value-added items attracted a lot of attention from international enterprises and visitors. Visitors are very interested in value-added pangasius products such as BBQ skewed pangasius, marinated skewed pangasius, breaded pangasius with garlic soup and so on. Visitors commented that these products are very delicious and have a perfect taste.
Seafood Expo North America creates chances for enterprises to consolidate their realtionship with traditional partners and find new ones and introduce their new products. At the show, small and medium-sized enterprises have chances to survey and study the importing markets. Participating enterprises can update the trends of markets and products, packages and manufacturing technologies.
In 2015, the U.S. remained to be the largest importer of Vietnam seafood with total import value of US$1.322 billion; making up 20.7% of Vietnam’s total seafood exports to markets. Vietnam ranked the 7th among top seafood suppliers to the U.S., behind Canada, China, Indonesia, Thailand, Chile and India. In 2015, Vietnam took the market share of 7% in the U.S. market.
Written by Ngoc Thuy
Compiled by Kim Thu