(seafood.vasep.com.vn) For many years, Vietnam’s seafood industry has been recognized as one of the country’s key export pillars. Products such as shrimp, pangasius, tuna, squid, octopus, and a wide range of other seafood have reached hundreds of markets worldwide. Yet behind these impressive export figures lies a significant challenge: a substantial share of Vietnam’s seafood export value still comes from minimally processed products, contract manufacturing, and raw material exports—segments characterized by low profit margins and high vulnerability to fluctuations in global prices.

(seafood.vasep.com) In the context of global integration, media is becoming a key factor in elevating the position of Vietnam’s seafood industry, expanding markets and building a sustainable brand. Beyond serving as a “bridge” between businesses and customers, media serves as a powerful tool for shaping image, spreading value and affirming the quality of Vietnamese seafood products on the global stage. With the goal of surpassing 10 billion USD in export revenue in 2025, Vietnamese seafood enterprises are facing a golden opportunity to reposition their brand and conquer new heights.