The Marine Stewardship Council (MSC) announced a second round of public consultation on its proposals for improving its standards that fisheries must meet to get MSC certfication. This online consultation will close on 26 October 2013.
The MSC says "This is the second, and final, opportunity for stakeholders to offer their views on proposals for changes to the fishery standard. Stakeholders will also have the opportunity to comment on other proposals for program improvements, including changes to the fisheries assessment process designed to reduce the time, cost and complexity of certification assessments. An early stage public consultation on the fisheries standard review topics took place in spring this year."
The MSC makes a point that these reviews of standards every five years or so are part of the best practices mandated by FAO ecolabeling, and ISEAL. What they fail to address is how a private organization, rather than an international standards body, can agree on these changes.
Transparancy is very welcome, but the venue of where and how these changes are adopted is important also. For example, the FAO guideliness on responsible fishing, which is the basis for MSC and other ecolabels certifying best practices, was the result of an official collaboration of representatives of 190 governments, plus NGO's and other stake holders. Any changes to that document would also require a similar consensus process among recognized parties, such as the members of the FAO.
But there is no "membership" in the MSC. Instead it is a "stakeholder" organization with no rules regarding which stakeholders have influence and which do not. Because it is a commercial organization driven by ecolabel revenues, the MSC unavoidably listens to stakeholders that either support or threaten its business model.
This is why, despite the laudable approach to consider standards revisions, ultimately a more formal, non-business oriented, organization is needed for seafood sustainabilty standards. For this reason, many in the global seafood industry have embraced the GSSI initiative, which attempts to take the standard setting process out of the hands of a private company that also benefits from the revenue due to sale of ecolabels.
Improvements in the MSC are welcome, but no improvements in standards can address the fundamental contradiction that has arisen where the standard setting body is also dependent on revenue from the sale of labels that meet that standard.
The MSC expects that the current changes under review will be adopted by the MSC Board at its meeting in July 2014. The intention is that the next significant review of the standard will take place no sooner than 2019, to ensure stability and consistency in the fishery assessment process.
Over the last year, the MSC has consulted over 100 fisheries experts, scientists, environmental organisations, governments, fisheries and commercial partners to help inform the content of the review. A number of stakeholder workshops and consultation seminars will take place across the globe this year and these, together with the online public consultation, will provide useful feedback that will help shape the MSC sustainable and credible fisheries standard.