(IntraFish) The Alabama Seafood Marketing Commission (ASMC) launching a campaign to promote seafood sold by Alabama businesses and sourced from local waters.
The Commission's three-year, grant-funded $5 million (€3.86 million) campaign aims to drive demand for Alabama Gulf seafood, particularly among consumers in the state and restaurateurs across the region, by showcasing the coastal culture and educating people about the types of Alabama Gulf seafood available.
In addition to traditional advertising, it includes partnerships with several national and local events beginning with the Hangout Music Festival in Gulf Shores taking place May 18-20. Alabama is historically the No. 1 processor of oysters in the U.S.
"Alabama seafood is second to none. Whether it's fish, shrimp, crab, or oysters; if you want good, fresh seafood, we have it here in Alabama,” Alabama Governor Robert Bentley, who established the ASMC in March of 2011, said. "Alabama's seafood industry is vital to our coastal economy. Choosing seafood from the Alabama coast means you're choosing to support Alabama fishermen, tourism and other important industries in our state. The state's seafood industry helps drive our coastal economy with an annual sales impact of approximately $390 million, and we encourage people to choose Alabama seafood."
Traditional advertising such as TV, print, outdoor and online will direct viewers to EatAlabamaSeafood.com, where they will learn how to find, catch and eat Alabama Gulf seafood. The website includes databases of restaurants, retailers, distributors and charter boat services. The site also has a seafood field guide, chef profiles, recipes, event information and more.