(vasep.com.vn) After six year
“From the beginning of the year, Baseafood traded over 100 MT of seafood of all products in the domestic market, gaining VND6.8 billion, up 50 percent compared to the same period of 2010. Currently, Baseafood’s seafood products become more popular with consumers thank to their quality, package model, and reasonable price. In an effort to enhance its trading power in Vietnam market, Baseafood has set up a distribution chain across Southern provinces. The company’s earnings from local market rose annually 20 percent,” Tran Van Dzung – General Director said.
At first, Baseafood only processed seafood for export. However, sometimes the company failed to meet orders from partners. They could not satisfy contract requirements on the quantity and size. Then, the company turned to selling these products in the local market. Baseafood leaders found many potential advantages in the market such as lower cost of transportation, stable prices, and so on. Besides, the company creates more jobs and keeps sustainable development even in crisis time.
In fact, the financial crisis in 2008 impacted negatively many import markets in the world, therefore, enlarging shares in the domestic market became a key trading strategy of Baseafood. To improve quality for its products distributing in the local market, Baseafood established a domestic product management system based on ISO standards, with an aim to ensure that its final products could meet HACCP and Europe CODE or standards applied by some export markets such as Japan, Korea and others.
“In the period 2008 – 2009, Baseafood’s seafood export volume fell by half and selling price was down 15 – 35 percent. In this difficult situation, trading in the domestic market was surely a remedy measure. And thank to domestic trading relations, the company could remain its existing domestic raw material supplies. Currently, Baseafood is supplying new seafood products to meet the demand of different local customers. The company strives to increase the proportion of it domestic products by 25 percent.
Currently, Baseafood is one of rare enterprises that gained great achievements in the local market. In fact, though Vietnam enterprises highlighted the potential of local market, however, they did not seriously focus on developing trade here. Low seafood consumption and live fresh seafood using habit of Vietnamese are main factors which hinder frozen seafood processors to pay more attention to the domestic market.
However, Mr. Dzung has been confident that consumption habit of local people changing. If the food safety awareness of consumers raises, people will turn to processed and ready-to-eat seafood. Therefore, the strategy of Baseafood is to concentrate on diversifying domestic seafood products, developing its earnings in order to compensate its losses due to difficulties in export.
BASEAFOOD
Mr. Tran Van Dzung – Chairman and General Director
Add: 460 Truong Cong Dinh Street, Ward 8, Vung Tau City, Ba Ria - Vung Tau province
Tel: +84 64 3834572/3837313
Fax: +84 64 3837312/3580085
E-mail: baseafoodvn@vnn.vn
Website: www.baseafood.vn