Vietnamese pangasius producers have made efforts in improving the fish quality however pangasius prices in the EU are still low. Many of them now target to approach directly to end users to reduce costs in distribution with hope that they can get more benefits from the potential fish. Vietnamese pangasius producers have made efforts in improving the fish quality however pangasius prices in the EU are still low. Many of them now target to approach directly to end users to reduce costs in distribution with hope that they can get more benefits from the potential fish.