Vietnam’s fish cake and surimi exports show positive signs in early 2026

Surimi 09:49 20/04/2026
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s exports of fish cakes and surimi exceeded USD 45 million, up 7% compared to the same period in 2025, indicating a positive outlook for this product segment amid recovering demand in many markets.

 

According to Vietnam Customs statistics, South Korea remained the largest importer of Vietnamese fish cakes and surimi, with export value reaching USD 12 million, accounting for 26% of total exports. Thailand ranked second with over USD 10 million (23.1%), followed by China with USD 6 million (14%), which also recorded one of the strongest growth rates among key markets, increasing by 37% year-on-year.

In addition, exports to Japan reached nearly USD 5 million, up 4%, while shipments to Lithuania totaled nearly USD 3 million, surging by 53%. Notably, exports to the United States, though still modest at nearly USD 2 million, rose sharply by 173% compared to the same period in 2025. At the regional level, exports to the EU exceeded USD 3 million, up 53%, while exports to China and Hong Kong reached USD 6 million, up 33%.

However, market developments also reveal clear divergence. Some traditional markets recorded declines, with South Korea down 6% and Thailand down 2%, while exports to ASEAN countries fell by 4% in the first two months of the year. This reflects continued competitive pressure in nearby markets, particularly in the mid-range, mass-market segment.

The growth in fish cake and surimi exports in early 2026 reflects relatively stable demand for processed, convenient, and reasonably priced products. This category also has strong potential for expansion across multiple markets, as it aligns well with consumer trends favoring affordability, ease of preparation, and diverse distribution channels—from retail to foodservice.

In 2026, Vietnam’s fish cake and surimi sector is expected to have further growth opportunities in markets such as China, the EU, Japan, and the United States. However, businesses will continue to face challenges including raw material supply fluctuations, pricing pressure, rising production and logistics costs, and increasingly stringent requirements on quality, food safety, and traceability in importing markets.

In this context, the sector’s ability to sustain growth will depend on companies’ capacity to secure raw material supply, improve product quality, and better capture demand in recovering markets. With positive results from the beginning of the year, fish cakes and surimi are emerging as one of the bright spots in Vietnam’s seafood exports in 2026.

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