Strong export growth with several breakthrough markets
Asian markets continue to serve as the backbone of the industry, with South Korea and Thailand leading the way, accounting for 25% and 23% of Vietnam’s total export value, respectively. Both markets recorded double-digit growth – 17% in South Korea and 24% in Thailand. Exports to countries under the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) also showed positive signals, with double-digit growth rates. The China & Hong Kong market continued to expand, rising 45% to nearly USD 36 million. Notably, the European Union (EU) recorded a remarkable surge of 79%, thanks to the recovery of demand in Lithuania and Spain. Another striking highlight was the sharp increase in Malaysia, where export value in the first nine months jumped 44%, indicating that Southeast Asia is becoming a promising consumption hub for Vietnam’s surimi products.
Global surimi industry recovers and shifts toward value-added products
In 2025, global surimi prices have shown a stable recovery after hitting bottom at the end of 2023. The main driver is the rebound in demand, particularly for ready-to-eat and convenience products such as crab sticks, fish cakes, and seafood patties. Major producers in Thailand, China, and Vietnam are investing heavily in deep-processing lines to enhance product value and meet increasingly stringent standards from import markets. At the same time, traceability, sustainability certification, and food safety compliance have become mandatory requirements to maintain export competitiveness.
Outlook for late 2025–2026: Stable growth amid fierce competition
Analysts forecast that global surimi prices will remain stable or increase slightly by the end of 2025, supported by well-managed raw material sources and recovering consumption demand. Entering 2026, the market is expected to grow sustainably at a rate of 5–7% per year, with Asia remaining the center of demand, while Europe and the U.S. expand their high-value product segments. However, Vietnamese exporters will also face growing competition from regional suppliers, along with rising logistics costs and technical barriers.
Opportunities for Vietnamese exporters
In this context, Vietnamese exporters need to proactively develop raw material strategies, invest in value-added products, and diversify markets and distribution channels. Expanding to fast-growing markets such as Malaysia and the EU, as well as leveraging tariff advantages from CPTPP members, will be viable directions. The year 2025 opens a favorable period for Vietnam to assert its position in the global surimi supply chain—not only as a raw material supplier, but as a competitive and sustainable processing and exporting partner.
(seafood.vasep.com.vn) According to the 2026 brackish-water shrimp farming calendar issued by the Da Nang Department of Agriculture and Environment, the 2026 crop started in early January and is expected to harvest in late June. However, stocking progress has been slower than planned as farmers remain cautious, focusing on pond renovation and production preparations.
(seafood.vasep.com.vn) After the Lunar New Year of Binh Ngo 2026, commercial clam prices in Ha Tinh province surged sharply, nearly doubling compared to normal levels and standing about 20–30% higher than the same period last year. The spike has encouraged many aquaculture households to accelerate harvesting and sell large volumes to the market.
(seafood.vasep.com.vn) In January 2026, Vietnam’s shrimp exports reached USD 379.6 million, up 22% compared to the same period in 2025. The double-digit growth in the very first month of the year signals a relatively positive recovery in orders, particularly in Asian markets.
(seafood.vasep.com.vn) From the very beginning of 2026, India’s shrimp industry has received a series of favorable trade signals: U.S. reciprocal tariffs have been reduced, while the successful conclusion of a Free Trade Agreement (FTA) with the EU has opened prospects for eliminating nearly all seafood tariffs in the coming years. This shift not only enables Indian shrimp to quickly offset declines in the U.S. market, but also reshapes the global competitive landscape, placing greater pressure on Vietnamese shrimp exporters in terms of price, market share, and strategic positioning.
(seafood.vasep.com.vn) Entering 2026, Vietnam’s pangasius industry is recording many positive signals, both in terms of raw fish prices and export prospects. Export turnover this year is projected to reach approximately USD 2.3 billion. Amid ongoing volatility in the global market, diversifying export destinations, reducing dependence on major markets, and effectively leveraging free trade agreements (FTAs) are considered key to maintaining sustainable growth and creating new momentum for the pangasius sector.
(seafood.vasep.com.vn) With forecasts indicating that weather conditions in 2026 may become more complex—featuring prolonged heatwaves, unseasonal rains, and increased salinity intrusion—the agricultural sector of Can Tho City advises brackish water shrimp farmers to strictly follow the seasonal farming calendar and strengthen pond environmental management to minimize risks and improve production efficiency.
(seafood.vasep.com.vn) On February 4, a working delegation led by the Authority of Telecommunications (Ministry of Science and Technology) met with the Management Board of Cat Lo Fishing Port (Phuoc Thang Ward, Ho Chi Minh City) to comprehensively review the installation of Vessel Monitoring Systems (VMS), assess signal connectivity, and evaluate the effectiveness of information technology applications in fisheries management across the city.
(seafood.vasep.com.vn) The year 2025 marked a significant milestone for China’s lobster market, with total imports reaching a record high and the supply structure undergoing major changes. Amid this surge, Vietnam’s lobster exports—especially green lobster—accelerated dramatically, reaching new highs and contributing substantially to Vietnam’s overall record shrimp export value.
(seafood.vasep.com.vn) With a range of synchronized solutions, from institutional improvements and strengthened communication to strict fleet control, Quang Ninh is stepping up efforts to combat illegal, unreported and unregulated (IUU) fishing, determined to join the country in soon having the European Commission’s (EC) “yellow card” lifted.
(seafood.vasep.com.vn) The year 2025 closed with a remarkable milestone for Vietnam’s shrimp industry. According to Vietnam Customs, the country’s total shrimp export turnover in 2025 reached USD 4.6 billion, up 19% compared to 2024 and the highest level ever recorded.
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