Amid competitive pressure, fish cake and surimi exports still have growth opportunities

News 09:08 09/05/2026
(seafood.vasep.com.vn) In the first three months of 2026, Vietnam’s exports of fish cake and surimi reached USD 63 million, down 5% compared to the same period last year. Although total export value declined slightly due to decreases in some key markets, many other destinations continued to post strong growth, opening up room for this convenience-oriented processed segment in the coming quarters.

 

Exports to South Korea, Thailand, and Japan decline, while China surges

According to Vietnam Customs, South Korea remained the largest importer of Vietnamese fish cake and surimi in Q1/2026, but export value to this market fell by 21% year-on-year. Exports to Thailand and Japan also declined by 8% and 6%, respectively. These are traditional markets with stable demand, but are currently affected by more cautious consumer spending, intensifying price competition, and tighter import cost controls.

On the other hand, China has emerged as the brightest spot in the first quarter. Exports to this market increased by 17% compared to the same period last year. Several other markets also recorded notable growth, including Taiwan (+92%), the United States (+62%), Lithuania (+28%), Malaysia (+27%), and France (+183%), although their overall volumes remain relatively modest.

Convenience food trends continue to support demand

By market group, ASEAN remained the largest importing region, reaching nearly USD 21 million in Q1, though down 7%. Meanwhile, exports to China & Hong Kong and the EU both increased. This indicates that Vietnam’s fish cake and surimi exports are becoming more diversified, reducing reliance on a few traditional markets.

This trend reflects broader global consumption patterns. As consumers in many countries continue to tighten spending, processed seafood products that are convenient, affordable, and easy to store are gaining an advantage. Fish cake and surimi fit well with this trend, particularly in Asian markets, where demand for processed frozen foods remains relatively strong.

Cautious recovery expected

However, the outlook for this sector in 2026 is not entirely favorable. Price competition remains intense, especially in Northeast Asian markets. In addition, fluctuations in raw material costs, logistics, exchange rates, and rising protectionism in some importing markets are likely to affect the pace of order recovery.

In the short term, Vietnam’s fish cake and surimi exports are expected to continue recovering, albeit gradually. Markets such as China, the EU, Taiwan, and several niche destinations are projected to offer growth potential. Meanwhile, South Korea, Thailand, and Japan will remain important markets, but are unlikely to see strong growth unless consumer demand shows clearer signs of recovery.

surimi fish cake vietnam’s exports of fish cake and surimi

TIN MỚI CẬP NHẬT

Amid competitive pressure, fish cake and surimi exports still have growth opportunities

 |  09:08 09/05/2026

(seafood.vasep.com.vn) In the first three months of 2026, Vietnam’s exports of fish cake and surimi reached USD 63 million, down 5% compared to the same period last year. Although total export value declined slightly due to decreases in some key markets, many other destinations continued to post strong growth, opening up room for this convenience-oriented processed segment in the coming quarters.

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 |  08:52 07/05/2026

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What opportunities lie ahead for Vietnam’s seafood exports in 2026?

 |  16:45 05/05/2026

Entering 2026, Vietnam’s seafood industry is facing a period of both high expectations and mounting pressures. Following the positive recovery in 2025, production and export activities in Q1/2026 demonstrated the strong adaptability of Vietnam’s seafood business community amid continued global trade volatility, intensifying international competition, and increasingly stringent compliance requirements in import markets.

Q1/2026: shrimp exports grow on China demand, but competition and costs remain high

 |  10:40 04/05/2026

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Vietnam’s tuna exports in early 2026: bright spots amid mounting pressures

 |  08:54 01/05/2026

(seafood.vasep.com.vn) Vietnam’s tuna exports continued to decline in March 2026. Cumulatively, in the first three months of the year, export value reached USD 208 million, down 4% compared to the same period in 2025. The export landscape shows clear divergence across markets: while the U.S. and EU remain challenging, markets such as Russia, the Middle East, Egypt, the Philippines, and Mexico have emerged as growth bright spots.

Quang Ngai: rising shrimp farming costs squeeze farmers’ profits 

 |  15:43 28/04/2026

(seafood.vasep.com.vn) In Quang Ngai Province, shrimp farming costs are rising sharply due to लगातार increases in feed, fuel, and input material prices, while farm-gate shrimp prices are declining. This has significantly reduced farmers’ profit margins and increased production risks.

Vietnam’s tilapia exports accelerate, requiring a long-term strategy

 |  10:10 26/04/2026

(seafood.vasep.com.vn) Vietnam’s tilapia exports are experiencing impressive growth, reflecting expanding global demand as well as the sector’s development potential. However, behind the strong growth figures lie limitations in production capacity and supply chains, highlighting the need for sustainable development in the coming period.

Vietnam’s pangasius exports to the Middle East: Strong potential amid geopolitical challenges

 |  09:59 24/04/2026

(seafood.vasep.com.vn)  Vietnam’s pangasius exports to the Middle East in 2025 and early 2026 have shown notable growth. However, escalating geopolitical tensions in the region have increasingly impacted export activities since March. This situation presents a challenge of balancing market expansion opportunities with rising trade risks.

Quang Tri proactively schedules crop seasons and strengthens disease prevention in shrimp farming

 |  09:55 22/04/2026

(seafood.vasep.com.vn) The Quang Tri Department of Agriculture and Environment has instructed localities to base their stocking schedules on actual conditions in each farming area, while developing plans, allocating resources, and implementing synchronized measures for disease prevention and disaster risk management in aquaculture production.

Vietnam’s fish cake and surimi exports show positive signs in early 2026

 |  09:49 20/04/2026

(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s exports of fish cakes and surimi exceeded USD 45 million, up 7% compared to the same period in 2025, indicating a positive outlook for this product segment amid recovering demand in many markets.

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