June growth driven by a recovery in exports
According to Vietnam Customs, tuna exports reached nearly USD 72 million in June 2026, up 20% compared with the same month last year. This marked the first strong monthly rebound following several months of sluggish export performance.
Nevertheless, cumulative tuna exports for the first six months of 2026 totaled USD 355 million, down 5% year-on-year. Although the decline narrowed from 7% recorded after the first five months, the industry has yet to return to a growth trajectory.
Export growth was recorded in 18 out of the top 20 markets, with the strongest increases seen in Russia (+83%), the Philippines (+31%), the United Arab Emirates (+29%), Israel (+17%), and the CPTPP market (+6%).
The market picture remains highly fragmented. While some destinations have shown signs of recovery, others continue to struggle with weak demand.
U.S. market recovers slightly but tariffs remain a concern
Tuna exports to the United States reached nearly USD 35 million in June, up 6% year-on-year after a prolonged period of decline. This rebound reflects importers' efforts to rebuild inventories ahead of potential changes in U.S. tariff policies.
However, the growth remains modest. U.S. importers continue to exercise caution due to uncertainty surrounding future tariff measures. Following the U.S. Supreme Court's suspension of IEEPA tariff orders, the White House has announced plans to introduce new tariffs under Section 301, creating additional uncertainty for importers.
CATEX fails to revive the EU market
The European Union remains the biggest challenge. Tuna exports to the EU fell 18% in June.
Despite the implementation of the Vietnam–EU Countervailing Measures and Trade Enhancement (CATEX) initiative, the agreement has yet to generate a significant boost in export performance. Market demand remains weak, while European buyers continue to reduce inventories and purchase only when necessary.
Another concern is the new traceability and sustainability requirements under the EU's Illegal, Unreported and Unregulated (IUU) fishing regulations and broader environmental policies. These stricter standards are forcing Vietnamese exporters to invest more heavily in compliance and supply chain transparency.
Indonesia gains ground as competition intensifies
While Vietnam faces headwinds in traditional markets, Indonesia is gradually strengthening its position in the EU.
Indonesia benefits from abundant tuna resources, preferential tariff treatment under several trade agreements, and a fishing fleet that has increasingly improved its ability to meet sustainability and traceability standards. As a result, Indonesian tuna is becoming more competitive in Europe.
This shift presents additional challenges for Vietnamese exporters, particularly as Indonesia continues to expand its market presence in the EU.
Rising freight costs add further pressure
In addition to weak demand, soaring ocean freight rates are placing increasing pressure on Vietnam's tuna exporters. Most tuna products are shipped over long distances to the U.S. and Europe, making logistics costs a critical factor affecting competitiveness.
Higher freight rates are driving up export costs, squeezing profit margins, and increasing delivery risks. For frozen tuna loins, cooked loins, canned tuna, and other processed products supplied to retail chains, much of the increased transport cost cannot be passed on to buyers.
As a result, the second half of 2026 will require exporters not only to secure new orders but also to optimize logistics, diversify markets, and improve operational efficiency in order to remain competitive in an increasingly challenging global market.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
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