June growth driven by a recovery in exports
According to Vietnam Customs, tuna exports reached nearly USD 72 million in June 2026, up 20% compared with the same month last year. This marked the first strong monthly rebound following several months of sluggish export performance.
Nevertheless, cumulative tuna exports for the first six months of 2026 totaled USD 355 million, down 5% year-on-year. Although the decline narrowed from 7% recorded after the first five months, the industry has yet to return to a growth trajectory.
Export growth was recorded in 18 out of the top 20 markets, with the strongest increases seen in Russia (+83%), the Philippines (+31%), the United Arab Emirates (+29%), Israel (+17%), and the CPTPP market (+6%).
The market picture remains highly fragmented. While some destinations have shown signs of recovery, others continue to struggle with weak demand.
U.S. market recovers slightly but tariffs remain a concern
Tuna exports to the United States reached nearly USD 35 million in June, up 6% year-on-year after a prolonged period of decline. This rebound reflects importers' efforts to rebuild inventories ahead of potential changes in U.S. tariff policies.
However, the growth remains modest. U.S. importers continue to exercise caution due to uncertainty surrounding future tariff measures. Following the U.S. Supreme Court's suspension of IEEPA tariff orders, the White House has announced plans to introduce new tariffs under Section 301, creating additional uncertainty for importers.
CATEX fails to revive the EU market
The European Union remains the biggest challenge. Tuna exports to the EU fell 18% in June.
Despite the implementation of the Vietnam–EU Countervailing Measures and Trade Enhancement (CATEX) initiative, the agreement has yet to generate a significant boost in export performance. Market demand remains weak, while European buyers continue to reduce inventories and purchase only when necessary.
Another concern is the new traceability and sustainability requirements under the EU's Illegal, Unreported and Unregulated (IUU) fishing regulations and broader environmental policies. These stricter standards are forcing Vietnamese exporters to invest more heavily in compliance and supply chain transparency.
Indonesia gains ground as competition intensifies
While Vietnam faces headwinds in traditional markets, Indonesia is gradually strengthening its position in the EU.
Indonesia benefits from abundant tuna resources, preferential tariff treatment under several trade agreements, and a fishing fleet that has increasingly improved its ability to meet sustainability and traceability standards. As a result, Indonesian tuna is becoming more competitive in Europe.
This shift presents additional challenges for Vietnamese exporters, particularly as Indonesia continues to expand its market presence in the EU.
Rising freight costs add further pressure
In addition to weak demand, soaring ocean freight rates are placing increasing pressure on Vietnam's tuna exporters. Most tuna products are shipped over long distances to the U.S. and Europe, making logistics costs a critical factor affecting competitiveness.
Higher freight rates are driving up export costs, squeezing profit margins, and increasing delivery risks. For frozen tuna loins, cooked loins, canned tuna, and other processed products supplied to retail chains, much of the increased transport cost cannot be passed on to buyers.
As a result, the second half of 2026 will require exporters not only to secure new orders but also to optimize logistics, diversify markets, and improve operational efficiency in order to remain competitive in an increasingly challenging global market.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(vasep.com.vn) Vietnam’s shrimp exports reached $3.3 billion in the first eight months of 2026, up 12% year on year. However, growth momentum is moderating and market divergece is becoming more pronounced, while the US and EU continue to present significant challenges. The latest insights from the Global shrimp forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers place greater emphasis on quality, product specifications, supply consistency and the ability to meet market-specific demand.
(vasep.com.vn) Vietnam’s pangasius exports continued to grow in August 2026, bringing total export value in the first eight months of the year to US$1.5 billion, up 10% year-on-year. August exports alone reached US$205 million, up 6%. However, market performance has become increasingly divergent, with China and Brazil posting positive growth while the U.S. continued to record a sharp decline.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
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