Mixed signals from major markets
The U.S remains the leading market, accounting for 37% of total export value with $261 million but declined 5% year-on-year. In September alone, exports fell 17% compared to same month in 2024. The primary reason is U.S. importers front-loading purchases in early 2025 to avoid new retaliatory tariffs, resulting in high inventory levels and intensifying price competition.
In contrast, the EU maintained growth momentum, reaching $160 million (+3%). Some member states showed notable growth: Italy (+19%) and the Netherlands (+37%), while Germany dropped 24%. This indicates Vietnamese firms are gradually adapting to the EU’s sustainability standards and traceability standards.
The CPTPP recorded $96 million (+9%), driven by Japan (+15%) and Canada (+17%), reflecting the positive impact of tariff preferences within the agreement. However, Mexico and Chile saw slight declines.
Notably, Thailand - a major seafood processing hub - increased Vietnamese tuna imports by 83% to $28 million, underscoring Vietnam’s growing role in the regional supply chain for steamed tuna loins used in canned tuna production. Meanwhile, Egypt surged 146%, signaling emerging opportunities in the Middle East and Africa region.
Rising export product value
By product structure, fresh and frozen tuna (HS03) reached $383 million, representing 54% of total value, nearly unchanged from a year earlier. Within this, HS0304 - the flagship category - edged up 2%.
Conversely, processed and canned tuna (HS16) totaled $322 million, down 6%. Notably, canned tuna - accounting for nearly two-thirds of this segments - fell 9%, due to lower domestic raw material availability, increased imports, rising input prices and logistics costs, while selling prices failed to keep pace.
This growth pattern reflects a structural shift: firms are focusing more on high-value-added products such as loins, steak cuts and similar items.
Outlook
Globally, 2025 U.S and European tuna import demand is stabilizing but competition is intensifying. Importers prioritize MSC-certified, IUU-compliant and fully traceability standards. Meanwhile, Japan is increasing imports of frozen tuna for sashimi and premium products, creating opportunities for Vietnamese processors to upgrade processing lines.
Given the slight slowdown in Q3, Vietnam’s 2025 tuna exports are projected at $930 - 950 million, a modest decline from 2024. To sustain growth, enterprises must diversify market - expanding into the Middle East and Africa - while accelerating high-value and certified sustainable products to mitigate trade barrier risks and pricing pressures.
(seafood.vasep.com.vn) Seafood exports in the first 6 months of the year continued to be a bright spot with a total turnover of 5.7 billion USD, an increase of 11.4% compared to the same period last year. By commodity group, seafood is one of the three groups with a trade balance in the first 6 months of 2026 in a surplus state with 4.13 billion USD, an increase of 17%.
(seafood.vasep.com.vn) For many years, Vietnam’s seafood industry has been recognized as one of the country’s key export pillars. Products such as shrimp, pangasius, tuna, squid, octopus, and a wide range of other seafood have reached hundreds of markets worldwide. Yet behind these impressive export figures lies a significant challenge: a substantial share of Vietnam’s seafood export value still comes from minimally processed products, contract manufacturing, and raw material exports—segments characterized by low profit margins and high vulnerability to fluctuations in global prices.
(seafood.vasep.com.vn) In the context of a global economy shifting powerfully toward green and sustainable values, Vietfish 2026 is far more than just a commercial trade fair. It has become a strategic rendezvous and a "comprehensive ecosystem"—a convergence of value, knowledge, and sustainable growth opportunities for the entire industry chain.
(seafood.vasep.com.vn) Vietnam’s pangasius exports to Colombia continued their strong upward momentum in May 2026. Export value to the market reached USD 4 million, up 24% compared to the same month in 2025. Cumulative exports in the first five months of 2026 totaled USD 24 million, an impressive 48% increase year-on-year.
(seafood.vasep.com.vn) Hai Phong's aquaculture sector is accelerating the adoption of high technologies in aquaculture to adapt to climate change, with red tilapia and tilapia identified as the key cultured species for priority development.
(vasep.com.vn) Vietnam’s seafood exports reached nearly US$1.1 billion in June 2026, up 21.0% year-on-year. Cumulative exports in the first half of 2026 totaled nearly US$5.8 billion, representing a 12.8% increase compared with the same period last year. Exports to China and Hong Kong continued to accelerate, while shipments to the United States rebounded strongly in June. In contrast, exports to the EU, Japan, and the Middle East remained sluggish or recorded slight declines.
(vasep.com.vn) Tilapia is playing an increasingly important role in Vietnam’s aquaculture sector, driven not only by growing market opportunities but also by its ability to meet increasingly stringent requirements on quality, food safety, and traceability. In practice, tilapia farming in Vietnam is not a spontaneous or loosely regulated activity; rather, it operates under a comprehensive legal and technical framework covering the entire value chain—from hatcheries and farming to processing and exports.
(seafood.vasep.com.vn) Vietnam’s shrimp exports reached USD 1.9 billion in the first five months of 2026, up 12% compared with the same period last year. Amid continued volatility in the global seafood market, this result demonstrates that the shrimp sector has maintained positive growth momentum, supported by improving demand in several Asian markets, particularly China.
(seafood.vasep.com.vn) On June 16, the Department of Agriculture and Environment of Ca Mau Province announced that the locality has established a farming area code for nearly 30,400 hectares of mud crab aquaculture and granted export facility codes to five enterprises eligible to export mud crab officially to markets such as China, Cambodia, Singapore, and the United Arab Emirates (UAE).
(seafood.vasep.com.vn) The United States remains one of the largest export markets for Vietnamese pangasius. In the first four months of 2026, pangasius exports to the US reached USD 106 million, up 4% compared to the same period in 2025. In April 2026 alone, export value totaled USD 38 million, marking a 20% year-on-year increase and the first positive growth recorded after an extended period of decline.
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