Mixed signals from major markets
The U.S remains the leading market, accounting for 37% of total export value with $261 million but declined 5% year-on-year. In September alone, exports fell 17% compared to same month in 2024. The primary reason is U.S. importers front-loading purchases in early 2025 to avoid new retaliatory tariffs, resulting in high inventory levels and intensifying price competition.
In contrast, the EU maintained growth momentum, reaching $160 million (+3%). Some member states showed notable growth: Italy (+19%) and the Netherlands (+37%), while Germany dropped 24%. This indicates Vietnamese firms are gradually adapting to the EU’s sustainability standards and traceability standards.
The CPTPP recorded $96 million (+9%), driven by Japan (+15%) and Canada (+17%), reflecting the positive impact of tariff preferences within the agreement. However, Mexico and Chile saw slight declines.
Notably, Thailand - a major seafood processing hub - increased Vietnamese tuna imports by 83% to $28 million, underscoring Vietnam’s growing role in the regional supply chain for steamed tuna loins used in canned tuna production. Meanwhile, Egypt surged 146%, signaling emerging opportunities in the Middle East and Africa region.
Rising export product value
By product structure, fresh and frozen tuna (HS03) reached $383 million, representing 54% of total value, nearly unchanged from a year earlier. Within this, HS0304 - the flagship category - edged up 2%.
Conversely, processed and canned tuna (HS16) totaled $322 million, down 6%. Notably, canned tuna - accounting for nearly two-thirds of this segments - fell 9%, due to lower domestic raw material availability, increased imports, rising input prices and logistics costs, while selling prices failed to keep pace.
This growth pattern reflects a structural shift: firms are focusing more on high-value-added products such as loins, steak cuts and similar items.
Outlook
Globally, 2025 U.S and European tuna import demand is stabilizing but competition is intensifying. Importers prioritize MSC-certified, IUU-compliant and fully traceability standards. Meanwhile, Japan is increasing imports of frozen tuna for sashimi and premium products, creating opportunities for Vietnamese processors to upgrade processing lines.
Given the slight slowdown in Q3, Vietnam’s 2025 tuna exports are projected at $930 - 950 million, a modest decline from 2024. To sustain growth, enterprises must diversify market - expanding into the Middle East and Africa - while accelerating high-value and certified sustainable products to mitigate trade barrier risks and pricing pressures.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
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