A key highlight of the Joint Statement was the identification of products listed in Annex 3 of Executive Order No. 14346 (dated September 5, 2025), which aims to “adjust potential tariffs for like-minded partners.” These products may qualify for a reciprocal tariff rate of 0%.
Among the items possibly subject to tariff adjustments are fresh/chilled albacore tuna (HS03023100), frozen tuna loins/fillets (HS03048700), and processed tuna and skipjack, not in airtight containers, not in oil, in loose form or direct containers exceeding 6.8 kg (HS16041440).
If these tuna products are indeed granted tariff exemption, it would provide a major boost to the competitiveness of Vietnamese tuna in the US—one of the world’s largest tuna-consuming markets. In recent years, the U.S. has consistently been Vietnam’s top tuna import market, though export prices have been constrained by high logistics costs and import duties. Reducing tariffs to 0% could make Vietnamese products more competitive against suppliers from Ecuador, Thailand, and the Philippines, especially in the high-quality frozen loin/fillet segment and products for the US food service and retail chains.
However, this opportunity will not come easily. The detailed list of tariff-eligible items has not yet been officially announced by the US government. Additional conditions—such as rules of origin, traceability, and sustainability standards—may pose significant challenges for many Vietnamese exporters. In recent years, the Vietnamese tuna industry has faced increasingly strict US and international requirements related to IUU (Illegal, Unreported, and Unregulated) fishing, marine mammal protection (MMPA), supply chain transparency, and Marine Stewardship Council (MSC) certification. Without meeting these criteria, Vietnamese exporters may find it difficult to take advantage of tariff preferences, even if their products are listed as eligible.
Moreover, trade relations between the two countries remain sensitive, as the US has applied a 20% reciprocal tariff on various Vietnamese products this year. The 0% tariff policy is likely to be selective, prioritizing items that demonstrate “fair reciprocity” and full traceability of origin.
In this context, many Vietnamese tuna exporters are shifting strongly toward value-added products such as loins, fillets, and large-scale processed tuna. This strategy not only helps improve profit margins but also aligns with the US market’s growing demand for sustainable and eco-friendly products.
It is forecast that within the next 6–18 months, if the 0% tariff policy is implemented for the mentioned HS codes, Vietnam’s tuna exports to the US could regain growth momentum after a slowdown in 2024–2025. At the same time, investments in traceability systems, standardized processing procedures, and national branding for Vietnamese tuna will determine how effectively Vietnam can capitalize on this tariff opening.
The opportunity is great—but it will not automatically translate into gains. Without standardized supply chains, transparent sourcing, and strict IUU compliance, the 0% tariff will remain merely an opportunity on paper.
Vietnam’s tuna industry stands at a new crossroads—where tariff advantages alone are no longer enough. Instead, adaptability, transparency, and sustainable value will define its competitiveness in the US market in the years ahead.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
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