China & Hong Kong and CPTPP maintain growth momentum, while the EU recovers
China & Hong Kong continued to be the largest import market for Vietnamese pangasius, reaching USD 72 million, up 129% year-on-year. Compared with USD 63 million in December 2025, the increase reflects strong consumption demand. This year, the festive season in China came later than usual, leading to increased imports for consumption and stockpiling at the beginning of the year, thereby pushing export value higher.
Exports of Vietnamese pangasius to the CPTPP market bloc reached USD 37 million, up 52% year-on-year. The growth was mainly driven by several key member markets such as Mexico, which reached USD 11 million, up 108%; Japan, which reached USD 5 million, up 75%; and the United Kingdom, which reached USD 6 million, up 46% compared with the same period in 2025. Meanwhile, Canada and several other markets in the bloc maintained stable import levels. Strong growth in major markets contributed to the overall increase in CPTPP export value. After impressive growth in 2025, this market bloc continues to show positive signals and strong potential for Vietnamese pangasius products.
In ASEAN, export value reached USD 20 million, up 49% compared with the same period in 2025. Some markets in the region recorded strong growth, such as Thailand, which reached USD 9 million, up 65%. However, growth among markets within the bloc was uneven, with clear differences between individual countries.
In January 2026, pangasius exports to the EU reached USD 15 million, up 18% year-on-year. Amid shortages of cod and pollock supply in Europe, demand for alternative whitefish products has increased. As a result, Vietnamese pangasius has benefited as a competitive alternative thanks to its affordable price and stable supply. The Netherlands, a traditional market that recorded negative growth in the last few months of 2025, has also shown signs of recovery. Pangasius export value to this market reached USD 4 million in January 2026, up 21% compared with the same period last year.
Middle East market still faces risks from the Iran–Israel conflict
In the Middle East, Vietnam’s pangasius export value reached USD 14 million, up 50% year-on-year. However, compared with December, the market has shown signs of slowing down. In the coming period, as military tensions in the region become more complex, pangasius exports to the Middle East may face negative impacts. Currently, maritime shipping routes have been disrupted, and the risk of attacks has increased, making it more difficult to ensure timely delivery of frozen seafood products.
The current risk focus lies at the Strait of Hormuz, a strategic shipping route connecting the Persian Gulf with the Indian Ocean. As security alerts increase, many shipping lines have adjusted their routes, temporarily suspending passages through Hormuz or rerouting vessels around the Cape of Good Hope instead of passing through the Red Sea – Bab el-Mandeb – Suez Canal corridor. In recent days, freight rates on the Asia–Dubai route have nearly doubled, while emergency surcharges for routes to and from Gulf countries range from USD 1,500 to USD 4,000 per container, with higher fees applied to refrigerated containers.
In addition, war risk insurance premiums have surged, and in some cases coverage has been canceled, forcing many commercial vessels to purchase new insurance at very high costs in order to continue operating. This could increase overall costs, narrow profit margins, and make it more challenging to maintain delivery schedules for frozen seafood products, including Vietnamese pangasius.
Overall, the import landscape for Vietnamese pangasius across major market blocs shows positive signs of recovery, particularly in China & Hong Kong and the CPTPP bloc. However, geopolitical factors and global logistics fluctuations, especially in the Middle East, remain significant challenges for the pangasius industry in the coming period.
(seafood.vasep.com.vn) Japan continues to be one of Vietnam’s most important and stable shrimp markets. In recent years, shrimp exports to this market have fluctuated in line with Japan’s broader economic and consumption cycles, yet Japan remains a major, high-value destination with stringent standards.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
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