Diverging Import Trends Across Markets
The United States remained Vietnam’s largest import market for tilapia fillets in 2025. Export turnover to the U.S. reached USD 40 million, up 499% compared to 2024. This extraordinary growth reflects strong demand from the U.S. market amid supply constraints from competing producers such as the U.S. and China, which have faced challenges related to tariffs and rising production costs.
Notably, Brazil emerged as the fastest-growing market among Vietnam’s top tilapia fillet importers. In 2025, exports of tilapia fillets to Brazil reached USD 11 million, soaring by 7,552% compared to the previous year. This breakthrough underscores the significant potential of the South American market for Vietnam’s frozen tilapia fillets, particularly in segments serving domestic consumption and food processing industries.
In contrast to the upward trend in the U.S. and Brazil, exports to Russia and Mexico declined by 29% and 38%, respectively, in 2025. This reflects greater caution among importers in these markets amid economic fluctuations, higher logistics costs, and competition from domestic and regional suppliers.
In Asia, Taiwan and Japan maintained relatively stable imports. Exports to Taiwan reached USD 1.5 million, up 123%, while exports to Japan totaled USD 312,000, up slightly by 2% compared to 2024. In Europe, Italy recorded a 54% increase, with export value reaching over USD 601,000, indicating steady demand for tilapia fillets in this market.
Exports to Saudi Arabia and Puerto Rico in 2025 either recorded new export value or strong growth compared to the previous year, reflecting the expansion of Vietnam’s tilapia fillet exports into the Middle East and other niche markets. Meanwhile, although exports to Qatar declined slightly by 11%, the country remained among the top ten largest import markets.
Outlook for 2026
With strong growth momentum in 2025, particularly in the U.S. and Brazil, tilapia fillets are emerging as a promising export product alongside pangasius. Going forward, market diversification, improved processing quality, and compliance with safety and sustainability standards will be key factors enabling Vietnam’s tilapia sector to sustain growth and expand its international market share.
Alongside opportunities for market expansion, competition in the EU market is expected to intensify in the coming year, especially from Brazil. Brazil’s tilapia export industry is accelerating its strategy to penetrate the EU market in order to offset challenges and barriers in the U.S. market. With advantages in stable product quality, large-scale farming, and the ability to meet increasingly stringent EU technical, food safety, and traceability requirements, Brazilian tilapia is considered a direct competitor to Vietnamese tilapia in the region.
This situation requires Vietnamese enterprises to further enhance processing quality, strengthen supply chain control, and comply with sustainability standards in order to maintain and expand market share in the EU and other highly regulated markets in the years ahead.
(vasep.com.vn) After slowing in the first months of the year, Vietnam’s tuna exports have shown a clear improvement since June 2026. However, behind September’s double-digit growth lies a notable reality: export value is recovering, but pressures from markets, trade policies, and competition among suppliers remain.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
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