A notable highlight in the Joint Statement is the identification of products listed in Annex III of U.S. Executive Order No.14346 (dated September 5, 2025), which aims to “adjust potential tariffs for like-minded partners” as eligible for a reciprocal tariff rate of 0%.
Among the product groups likely to benefit from this tariff adjustment are fresh or chilled albacore tuna (HS03023100); frozen tuna loins and fillets (HS03048700) and prepared or preserved tuna and skipjack, not in airtight containers, not in oil, in bulk or in immediate containers exceeding 6.8 kg (HS 16041440).
If these product categories are officially granted duty-free status, it would deliver a significant boost to the competitiveness of Vietnamese tuna in the U.S. market - one of the world’s largest tuna-consuming markets. In recent years, the United States has consistently been Vietnam’s top import market for tuna. However, Vietnamese exporters have faced disadvantages due to high logistics costs and import duties. Reducing the tariff to 0% would enable Vietnamese products to compete more effectively against supplies from Ecuador, Thailand and the Philippines - especially in the high-value frozen loin/fillet segment and products destined for the U.S. foodservice sector.
However, the opportunity is far from guaranteed. The detailed list of products eligible for the preferential tariff has not yet been officially published by the U.S side. Accompanying conditions - strict rules of origin, traceability requirements and sustainability standards - will pose substantial barriers for many Vietnamese enterprises. Over the past several years, Vietnam’s tuna industry has faced increasingly stringent requirements from the U.S. and other major markets regarding illegal, unreported and unregulated (IUU) fishing; marine mammal protection (under the MMPA); supply-chain transparency and Marine Stewardship Council (MSC) certifications. Companies that fail to meet these standards will be unable to capitalize on the tariff advantage, even if their products are included in the preferential list.
Furthermore, trade conditions between the two countries remain uncertain, as the U.S. currently applying a 20% reciprocal tariff on many Vietnamese goods this year. The 0% rate is highly likely to be applied selectively, prioritizing items that clearly demonstrate “fair reciprocity” and full transparency of origin.
Against this backdrop, Vietnamese tuna exporters are aggressively shifting toward value-added products such as loins, fillets and large-pack processed tuna. This transition is seen as appropriate - not only to improve profit margins but also to meet the growing demand for green, sustainable products in the U.S. market.
Looking ahead 6-18 months, if the 0% tariff is indeed applied to the HS codes mentioned, Vietnam’s tuna exports to the U.S could resume growth after the stagnation experienced in 2024-2025. At the same time, sustained investment in traceability systems, standardized processing practices and building a national brand for Vietnamese tuna will determine whether the country can capitalize on this tariff-opening opportunity.
The opportunity is substantial but it will not automatically translate into benefits. Without standardized supply chains, transparent raw-material sourcing, and strict IUU compliance, the 0% tariff may remain merely a theoretical advantage.
Vietnam’s tuna industry now stands at a critical juncture - where tariff rates are no longer the sole determining factor. Instead, adaptability, transparency and sustainable product value will shape its success in the U.S. market in the years ahead.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
(seafood.vasep.com.vn) According to the latest statistics for January 2026, Vietnam’s pangasius export value to major market blocs recorded encouraging growth compared with the same period last year, indicating that consumption demand is gradually recovering.
(seafood.vasep.com.vn) Vietnam’s seafood exports in February 2026 reached approximately USD 707 million, up 8% compared to the same period last year. Cumulatively, exports in the first two months of 2026 totaled USD 1.7 billion, an increase of 20.2% year-on-year. The results show that the sector’s recovery momentum has remained relatively solid following strong growth in January, although the pace slowed noticeably in February for several key products and major markets. Within the overall picture, shrimp continues to be the largest pillar, pangasius rebounds strongly, while tuna exports and the U.S. and Korean markets are sending signals that warrant closer monitoring. In March, seafood exports are expected to gain additional momentum from markets other than the U.S., potentially supporting stronger growth.
(seafood.vasep.com.vn) In the first months of 2026, fishing activities in Quang Tri province recorded many positive signals, with output reaching over 15,941 tons. This result not only demonstrates fishermen’s efforts to stay offshore but also reflects the effectiveness of management and support measures implemented by local authorities.
(seafood.vasep.com.vn) In the first months of 2026, IUU prevention models focused on communication and mobilizing fishermen to comply with fisheries laws and avoid encroaching on foreign waters—related to combating illegal, unreported, and unregulated (IUU) fishing—have been implemented in coastal localities of Lam Dong province and have delivered initial positive results.
(seafood.vasep.com.vn) The sharp rise in raw pangasius prices to record levels is sending positive signals for the industry, but experts warn of potential supply–demand imbalances if production is not tightly controlled.
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