As of July, Vietnam's export value of frozen tuna meat/loin products still decreased, while exports of processed and canned tuna products increased again.
The decline in major markets is getting smaller
According to statistics of Vietnam Customs, in July, tuna exports reached US$76 million, down 11% over the same period last year. This is the lowest decrease in the first 7 months of 2023. Currently, tuna exports to main markets such as the US, Japan or Canada continue to decline, while exports to the EU continue to prosper.
In the US market, tuna exports have not shown any signs of recovery. The value of tuna exports to this market in July still decreased by 26% over the same period, reaching US$29 million. Following the same trend, tuna exports to Japan and Canada also continued to decline in July, with a decrease of 20% and 38% respectively. However, this is the lowest decrease of all three markets since the beginning of the year.
Meanwhile, tuna exports to the EU continued to recover, gradually making up for the decline in the first months of the year
Meanwhile, tuna exports to the EU continued to recover, gradually making up for the decline in the first months of the year. Exports to the EU in July increased by 28% over the same period. As a result, in the first 7 months of 2023, tuna exports to the EU increased by 5% over the same period in 2022, reaching $96 million.
Notably, Italy “returned” to the top 3 largest market of Vietnamese tuna in the EU. Tuna exports to Italy in July 2023 increased 10 times over the same period in 2022. Along with Italy, exports to Germany and the Netherlands are also increasing strongly in July by 43% and 96% respectively.
Outlook at the end of the year
According to statistics from the US Department of Commerce, retail sales in this market increased by 0.7% in July. US consumers spent more on food, with the fastest spending growth rate since from the beginning of the year. Therefore, businesses are expecting the US tuna market to recover by the end of the year.
Besides, the amount of inventory in the markets decreased, so tuna orders are likely to increase. Many holidays in the end of the year will also boost consumption, importers and restaurants tend to increase Therefore, not only tuna products, but many other seafood products are also prioritized to increase orders to store and serve fun and eating activities at the end of the year.
Compiled by Thuy Linh
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(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
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(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
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