Vietnamese pangasius products are consolidating and creating a brand in Australia

Vietnam's pangasius and basa fish are the products that dominate the Australian market and are popular with Australian consumers. In order to strengthen the position, expand the market capacity and increase the value of Vietnamese pangasius, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia have just launched a trade brand building and developing program of Vietnamese pangasius and basa fish in Australia market.

For many years, pangasius and basa fish have been one of Vietnam's prestigious products exported to the world market. According to statistics from the Vietnam Trade Office in Australia, in 2020, Vietnam's pangasius and basa fish accounted for 97.5% of the country's market share with a total export value of up to 17.76 million USD.

Although Vietnamese pangasius and basa fish have dominated the Australian market, in order to strengthen and maintain the market and promote the brand, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia implemented a program to build a brand and develop the Vietnamese pangasius market in Australia in 2021. The program was launched at Dai Phat supermarket, Sunshine area, Melbourne city, Victoria state of Australia on the day November 20, 2021.

Speaking at the ceremony, Vietnamese Ambassador to Australia Nguyen Tat Thanh said that Vietnamese pangasius and basa fish are very famous in the US, Europe, Japan and many other countries. First brought to Melbourne city, pangasius, basa fish are sold in many supermarkets. Not only that, in Canberra or Sydney, pangasius, basa and many other Vietnamese products are also sold at supermarkets.

“With only pangasius, basa fish, export turnover to Australia has increased sharply recently. This fish is popular with Australians and is used in many dishes, including fish & chips, which are very popular in this country. I believe the pangasius and basa fish market will expand further in all states and territories of Australia," Thanh said.

Mr. Luong Thanh Van, Chairman of the Board of Directors, General Director of Vietnam-Australia Group - an Australian Corporation who has invested in seafood in Vietnam for many years, said that Vietnamese seafood, including pangasius, fish basa has great potential in the Australian market because of its good quality and popularity.

Mr. Luong Thanh Van also said that quality is a factor that Australian consumers are very interested in, so when Vietnamese seafood products have high quality, Australian consumers will love them.

In the context that Australian states have begun to open up after controlling the Covid-19 epidemic well, the year-end market season is coming and Australian consumers are gradually reducing the use of red meat and switching to white meat, including pangasius, basa fish.

The program to build a brand and develop the Vietnamese pangasius market in Australia in 2021 will make Australian consumers pay attention and make a good impression with the delicious Vietnamese brand of pangasius and basa fish, that is affordable for everyday use.

Mr. Nguyen Phu Hoa, Head of the Trade Office, said that the branding of pangasius and basa fish is decisive to expand market share and at the same time take advantage of opportunities when Australia reopens to international students.