Vietnam's pangasius and basa fish are the products that dominate the Australian market and are popular with Australian consumers. In order to strengthen the position, expand the market capacity and increase the value of Vietnamese pangasius, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia have just launched a trade brand building and developing program of Vietnamese pangasius and basa fish in Australia market.
For many years, pangasius and basa fish have been one of Vietnam's prestigious products exported to the world market. According to statistics from the Vietnam Trade Office in Australia, in 2020, Vietnam's pangasius and basa fish accounted for 97.5% of the country's market share with a total export value of up to 17.76 million USD.
Although Vietnamese pangasius and basa fish have dominated the Australian market, in order to strengthen and maintain the market and promote the brand, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia implemented a program to build a brand and develop the Vietnamese pangasius market in Australia in 2021. The program was launched at Dai Phat supermarket, Sunshine area, Melbourne city, Victoria state of Australia on the day November 20, 2021.
Speaking at the ceremony, Vietnamese Ambassador to Australia Nguyen Tat Thanh said that Vietnamese pangasius and basa fish are very famous in the US, Europe, Japan and many other countries. First brought to Melbourne city, pangasius, basa fish are sold in many supermarkets. Not only that, in Canberra or Sydney, pangasius, basa and many other Vietnamese products are also sold at supermarkets.
“With only pangasius, basa fish, export turnover to Australia has increased sharply recently. This fish is popular with Australians and is used in many dishes, including fish & chips, which are very popular in this country. I believe the pangasius and basa fish market will expand further in all states and territories of Australia," Thanh said.
Mr. Luong Thanh Van, Chairman of the Board of Directors, General Director of Vietnam-Australia Group - an Australian Corporation who has invested in seafood in Vietnam for many years, said that Vietnamese seafood, including pangasius, fish basa has great potential in the Australian market because of its good quality and popularity.
Mr. Luong Thanh Van also said that quality is a factor that Australian consumers are very interested in, so when Vietnamese seafood products have high quality, Australian consumers will love them.
In the context that Australian states have begun to open up after controlling the Covid-19 epidemic well, the year-end market season is coming and Australian consumers are gradually reducing the use of red meat and switching to white meat, including pangasius, basa fish.
The program to build a brand and develop the Vietnamese pangasius market in Australia in 2021 will make Australian consumers pay attention and make a good impression with the delicious Vietnamese brand of pangasius and basa fish, that is affordable for everyday use.
Mr. Nguyen Phu Hoa, Head of the Trade Office, said that the branding of pangasius and basa fish is decisive to expand market share and at the same time take advantage of opportunities when Australia reopens to international students.
(seafood.vasep.com.vn) On February 4, a working delegation led by the Authority of Telecommunications (Ministry of Science and Technology) met with the Management Board of Cat Lo Fishing Port (Phuoc Thang Ward, Ho Chi Minh City) to comprehensively review the installation of Vessel Monitoring Systems (VMS), assess signal connectivity, and evaluate the effectiveness of information technology applications in fisheries management across the city.
(seafood.vasep.com.vn) The year 2025 marked a significant milestone for China’s lobster market, with total imports reaching a record high and the supply structure undergoing major changes. Amid this surge, Vietnam’s lobster exports—especially green lobster—accelerated dramatically, reaching new highs and contributing substantially to Vietnam’s overall record shrimp export value.
(seafood.vasep.com.vn) With a range of synchronized solutions, from institutional improvements and strengthened communication to strict fleet control, Quang Ninh is stepping up efforts to combat illegal, unreported and unregulated (IUU) fishing, determined to join the country in soon having the European Commission’s (EC) “yellow card” lifted.
(seafood.vasep.com.vn) The year 2025 closed with a remarkable milestone for Vietnam’s shrimp industry. According to Vietnam Customs, the country’s total shrimp export turnover in 2025 reached USD 4.6 billion, up 19% compared to 2024 and the highest level ever recorded.
(seafood.vasep.com.vn) During the 2026–2030 period, Quang Tri province aims to convert 771 fishing vessels currently engaged in activities detrimental to marine resources and the ecological environment to more environmentally friendly fishing practices or shift entirely to other economic sectors.
(seafood.vasep.com.vn) 2025 recorded a breakthrough growth in Vietnam’s tilapia exports, in which the U.S market emerging as the primary growth driver. The total export turnover of Vietnamese tilapia to the United States reached $53.15 million during the year, surging 173% year-on-year and accounting for 54% of Vietnam’s total tilapia export value, thereby making the U.S the largest import market for this commodity. Compared to 2024, tilapia exports to the U.S posted robust growth, reflecting the import demand as well as the ability of Vietnamese enterprises to capitalize on market opportunities amidst volatile global competitive dynamics.
(seafood.vasep.com.vn) After two consecutive years of decline, Vietnam’s fish cake and surimi exports rebounded in 2025. Export turnover of this product group exceeded USD 344 million, up 15% year-on-year compared with 2024 and 13% higher than 2023, although still below the peak level recorded in 2022.
(seafood.vasep.com.vn) By the end of 2025, Vietnam’s seafood industry had left a strong mark with export turnover reaching nearly $11.3 billion, up 12.4% year-on-year. This robust performance reflects not only a rebound in global consumption demand but also the agile adaptation of domestic firms in navigating increasingly stringent trade barriers.
(seafood.vasep.com.vn) According to the 2025 review and 2026 outlook conference held by the Directorate of Fisheries and Fisheries Surveillance on the afternoon of January 7, Vietnam’s seafood sector has set a total production target of over 10 million tons in 2026, representing a 0.6% increase year-on-year. Of this total, capture fisheries are projected at around 3.75 million tons (down 2.1%), while aquaculture output is expected to reach 6.25 million tonnes (up 2.2%) compared with 2025.
(seafood.vasep.com.vn) Sao Ta Food JSC (Fimex, Ticker: FMC) has announced its 2025 business results, reporting revenue of over $300 million (approximately 7.8 trillion VND), representing a 19.8% increase year-on-year; projected profit is expected to reach approximately 420 billion VND.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn
