Vietnam's pangasius and basa fish are the products that dominate the Australian market and are popular with Australian consumers. In order to strengthen the position, expand the market capacity and increase the value of Vietnamese pangasius, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia have just launched a trade brand building and developing program of Vietnamese pangasius and basa fish in Australia market.
For many years, pangasius and basa fish have been one of Vietnam's prestigious products exported to the world market. According to statistics from the Vietnam Trade Office in Australia, in 2020, Vietnam's pangasius and basa fish accounted for 97.5% of the country's market share with a total export value of up to 17.76 million USD.
Although Vietnamese pangasius and basa fish have dominated the Australian market, in order to strengthen and maintain the market and promote the brand, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia implemented a program to build a brand and develop the Vietnamese pangasius market in Australia in 2021. The program was launched at Dai Phat supermarket, Sunshine area, Melbourne city, Victoria state of Australia on the day November 20, 2021.
Speaking at the ceremony, Vietnamese Ambassador to Australia Nguyen Tat Thanh said that Vietnamese pangasius and basa fish are very famous in the US, Europe, Japan and many other countries. First brought to Melbourne city, pangasius, basa fish are sold in many supermarkets. Not only that, in Canberra or Sydney, pangasius, basa and many other Vietnamese products are also sold at supermarkets.
“With only pangasius, basa fish, export turnover to Australia has increased sharply recently. This fish is popular with Australians and is used in many dishes, including fish & chips, which are very popular in this country. I believe the pangasius and basa fish market will expand further in all states and territories of Australia," Thanh said.
Mr. Luong Thanh Van, Chairman of the Board of Directors, General Director of Vietnam-Australia Group - an Australian Corporation who has invested in seafood in Vietnam for many years, said that Vietnamese seafood, including pangasius, fish basa has great potential in the Australian market because of its good quality and popularity.
Mr. Luong Thanh Van also said that quality is a factor that Australian consumers are very interested in, so when Vietnamese seafood products have high quality, Australian consumers will love them.
In the context that Australian states have begun to open up after controlling the Covid-19 epidemic well, the year-end market season is coming and Australian consumers are gradually reducing the use of red meat and switching to white meat, including pangasius, basa fish.
The program to build a brand and develop the Vietnamese pangasius market in Australia in 2021 will make Australian consumers pay attention and make a good impression with the delicious Vietnamese brand of pangasius and basa fish, that is affordable for everyday use.
Mr. Nguyen Phu Hoa, Head of the Trade Office, said that the branding of pangasius and basa fish is decisive to expand market share and at the same time take advantage of opportunities when Australia reopens to international students.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company (HNX: SGC) plans to issue over 7.1 million shares to raise nearly 465 Billion VND for Hoan Ngoc M&A Deal.
(seafood.vasep.com.vn) According to Rabobank, global tilapia production is forecast to exceed 7 million tons in 2025, driven by a strong recovery in major producing countries including China, Indonesia, Egypt, Bangladesh and Vietnam. Among them, Vietnam is emerging as a potential tilapia supplier in the global supply chain, capitalizing on market fluctuations to expand production and exports.
By the end of Q3/2025, Vietnam’s seafood industry recorded a clear recovery as a series of leading companies reported strong profits — some even achieving the highest results in their history. After several quarters struggling with high costs and weakened demand, the latest business results indicate a robust comeback across the industry.
(seafood.vasep.com.vn) On November 12 in Ho Chi Minh City, the Embassy of the Netherlands, in coordination with the Ministry of Agriculture and Environment, organized the Vietnam–Netherlands Business Forum under the theme “Shaping the future of sustainable aquaculture in the Mekong Delta.”
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn
