Vietnam's pangasius and basa fish are the products that dominate the Australian market and are popular with Australian consumers. In order to strengthen the position, expand the market capacity and increase the value of Vietnamese pangasius, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia have just launched a trade brand building and developing program of Vietnamese pangasius and basa fish in Australia market.
For many years, pangasius and basa fish have been one of Vietnam's prestigious products exported to the world market. According to statistics from the Vietnam Trade Office in Australia, in 2020, Vietnam's pangasius and basa fish accounted for 97.5% of the country's market share with a total export value of up to 17.76 million USD.
Although Vietnamese pangasius and basa fish have dominated the Australian market, in order to strengthen and maintain the market and promote the brand, the Vietnamese Embassy in Australia and the Vietnam Trade Office in Australia implemented a program to build a brand and develop the Vietnamese pangasius market in Australia in 2021. The program was launched at Dai Phat supermarket, Sunshine area, Melbourne city, Victoria state of Australia on the day November 20, 2021.
Speaking at the ceremony, Vietnamese Ambassador to Australia Nguyen Tat Thanh said that Vietnamese pangasius and basa fish are very famous in the US, Europe, Japan and many other countries. First brought to Melbourne city, pangasius, basa fish are sold in many supermarkets. Not only that, in Canberra or Sydney, pangasius, basa and many other Vietnamese products are also sold at supermarkets.
“With only pangasius, basa fish, export turnover to Australia has increased sharply recently. This fish is popular with Australians and is used in many dishes, including fish & chips, which are very popular in this country. I believe the pangasius and basa fish market will expand further in all states and territories of Australia," Thanh said.
Mr. Luong Thanh Van, Chairman of the Board of Directors, General Director of Vietnam-Australia Group - an Australian Corporation who has invested in seafood in Vietnam for many years, said that Vietnamese seafood, including pangasius, fish basa has great potential in the Australian market because of its good quality and popularity.
Mr. Luong Thanh Van also said that quality is a factor that Australian consumers are very interested in, so when Vietnamese seafood products have high quality, Australian consumers will love them.
In the context that Australian states have begun to open up after controlling the Covid-19 epidemic well, the year-end market season is coming and Australian consumers are gradually reducing the use of red meat and switching to white meat, including pangasius, basa fish.
The program to build a brand and develop the Vietnamese pangasius market in Australia in 2021 will make Australian consumers pay attention and make a good impression with the delicious Vietnamese brand of pangasius and basa fish, that is affordable for everyday use.
Mr. Nguyen Phu Hoa, Head of the Trade Office, said that the branding of pangasius and basa fish is decisive to expand market share and at the same time take advantage of opportunities when Australia reopens to international students.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).
(vasep.com.vn) Australia is emerging as one of the most stable and promising growth markets for Vietnamese shrimp. Amid global trade disruptions driven by geopolitical tensions—particularly conflicts in the Middle East—strengthening and expanding into stable markets like Australia has become increasingly important for Vietnam’s shrimp industry.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s squid and octopus exports reached over USD 111 million, up 23% compared to the same period in 2025. This result indicates a positive start for the sector, reflecting early signs of demand recovery in multiple markets from the beginning of the year.
(seafood.vasep.com.vn) In the first two months of 2026, Vietnam’s fisheries sector maintained positive growth momentum, with shrimp output exceeding 132 thousand tons. This result contributed to a strong increase in seafood export turnover, despite ongoing volatility in the global economy.
(seafood.vasep.com.vn) Vietnam’s tilapia exports maintained strong growth momentum in February 2026, with many markets recording sharp increases compared to the same period last year. In February alone, export value reached USD 8.4 million, up 148% year-on-year. Cumulatively, in the first two months of 2026, total tilapia export turnover hit USD 23 million, soaring 242% compared to the same period in 2025.
(seafood.vasep.com.vn) In global seafood trade, sensory evaluation is increasingly becoming one of the key “technical barriers” in many importing markets-especially the United States. Issues such as filth, and signs of decomposition/spoilage are often detected through sensory evaluation methods and remain common reasons for seafood import alerts, detentions, or shipment rejections.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn