Vietnamese Tilapia Continues to Expand Strongly Across Markets
By market, Brazil remained the largest destination, with export value reaching USD 7 million, accounting for 49% of total exports in March. The United States ranked second with USD 4 million, representing 28%, up 16% year-on-year. Together, these two markets accounted for 77% of total exports, indicating a high level of dependence on key markets.
Meanwhile, several markets posted remarkable growth. Exports to Saudi Arabia reached USD 840 thousand, up 563%, while the Dominican Republic recorded USD 451 thousand, up 134%. In Asia, Japan reached USD 418 thousand, up 110%, and Malaysia reached USD 398 thousand, up 406%, showing rapidly rising demand for tilapia products.
Other markets such as Belgium recorded USD 301 thousand, up 15%, while South Korea reached USD 132 thousand, down 31%. Emerging markets like Papua New Guinea and Colombia recorded export values of USD 101 thousand and USD 99 thousand, respectively.
By market bloc, exports to CPTPP countries in March 2026 reached USD 1 million, accounting for 7% of total exports, up 29% year-on-year. Exports to the Middle East reached USD 878 thousand, accounting for 6%, up sharply by 460%, while ASEAN reached USD 435 thousand, accounting for 3%, up 433%. In contrast, exports to the European Union reached USD 516 thousand, accounting for 4%, down 14%.
Growth Driven by Key Markets
Overall, tilapia exports in March 2026 recorded strong growth, with the main drivers being Brazil and the United States, which together accounted for 77% of total export value. Growth in these two markets played a decisive role in the sector’s overall performance. Meanwhile, other markets such as Saudi Arabia, Malaysia, and Japan saw impressive growth rates—many exceeding 100%—but their relatively small scale limited their overall contribution.
Although still modest in share, these emerging markets are considered to have strong potential in the long-term development strategy, helping Vietnam’s tilapia sector gradually reduce its dependence on a few major markets and enhance export sustainability. However, in the short term, rapid expansion into these markets remains constrained by production capacity and export capabilities. Currently, many Vietnamese enterprises continue to focus on expanding their presence in the U.S.—a large and stable market. In the long run, however, market diversification will be essential to ensure sustainable growth for Vietnam’s tilapia industry.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
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