Vietnam’s seafood 2025: Surging past headwinds and the the strategic pivot of market leaders

News 09:05 27/01/2026
(seafood.vasep.com.vn) By the end of 2025, Vietnam’s seafood industry had left a strong mark with export turnover reaching nearly $11.3 billion, up 12.4% year-on-year. This robust performance reflects not only a rebound in global consumption demand but also the agile adaptation of domestic firms in navigating increasingly stringent trade barriers.

A strong “sprint” in Q4 and december

The final months of 2025 witnessed a powerful acceleration. In Q4/2025 alone, export turnover reached $3.103 billion, up 10.3% compared with the same period last year. December contributed $954.5 million (a 9.2% increase). This period saw companies intensifying shipments to meet festive-season demand across Asian markets, particularly China and Hong Kong, which recorded an explosive growth of 22.9% in the final quarter. December marked a critical sprint for exporters targeting the U.S. market as they raced against a tightening regulatory window. These included compliance requirements under the Marine Mammal Protection Act (MMPA), an import ban effective from January 1, 2026 on species linked to 12 fisheries not recognized as equivalent and the anticipated announcement of POR19 anti-dumping duties on shrimp, expected in late February 2026.

Q4 growth was primarily propelled by shrimp, which generated $1.244 billion, up 16.8%) and other seafood products such as squid and octopus (+20.4%), crab and crustaceans (+20.9%). In contrast, tuna remained a 'dark spot', declining 10.8% in Q4. The downturn was exacerbated by the U.S. MMPA regulations, the ongoing IUU yellow card and persistent challenges in raw material sourcing.

 

The corporate landscape: the resilience of industry “flagship players”

2025 also served as a definitive year for market leaders to consolidate their dominance. The top 10 seafood exporters made a significant contribution to the industry’s total export turnover, featuring well-established names from the shrimp and pangasius segments.

Leading the ranking was STAPIMEX with export turnover of $309.8 million, followed by “Shrimp King” Minh Phu (whose combined revenue from its Ca Mau and Hau Giang entities surpassed $542 million). Vinh Hoan fortified its undisputed dominance in the pangasius sector with $249.0 million. The inclusion of names such as Phat Loi, An Hai and Tai Kim Anh in the top 10 signals a powerful upward trajectory for enterprises focusing on deep-processed products and the burgeoning Chinese market.

The success of Vietnamese seafood enterprises in 2025 stemmed from their effective utilization of FTAs and timely market shifts. When the U.S. market faced headwinds from reciprocal tariffs implemented in August 2025, exporters swiftly pivoted toward the CPTPP bloc (exceeding $3 billion) and China ($2.4 billion).

However, Q4 results revealed looming pressure from technical barriers such as the IUU yellow card and marine mammal protection regulations (MMPA), which weighed heavily on the wild-caught seafood segment. Sustaining growth momentum in 2026 will largely depend on the industry’s ability to ensure supply chain transparency and optimize production costs amidst the volatile fluctuations of international trade policies.

Building on the solid foundation laid in 2025, Vietnam’s seafood sector remains well positioned for sustainable growth, despite expectations of renewed challenges in 2026, particularly from the U.S market and increasingly stringent 'green' certification requirements.

vietnams seafood 2025 seafood

TIN MỚI CẬP NHẬT

2026 shrimp season in the Mekong Delta starts early: Growth expected amid multiple challenges

 |  09:00 18/04/2026

(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.

Vietnamese tilapia in the U.S.: Great opportunities, but significant challenges

 |  16:35 16/04/2026

(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.

Pangasius shifts from “volume” to “value” in 2026

 |  08:32 15/04/2026

(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.

Gia Lai restores shrimp farming after storm, prepares for 2026 season

 |  08:29 14/04/2026

(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.

Promoting livelihood transition to reduce pressure on fisheries exploitation

 |  10:46 10/04/2026

(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.

High technology drives transformation of Vietnam’s shrimp industry

 |  10:38 08/04/2026

(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.

An Giang targets stable shrimp production in 2026

 |  10:11 03/04/2026

(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.

Circular economy opens new pathway to enhance pangasius value

 |  10:11 31/03/2026

(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.

Vietnam’s scallop exports surge amid global supply chain restructuring

 |  09:16 29/03/2026

(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.

Vietnam determined to remove IUU “yellow card”, moving toward a sustainable fisheries sector

 |  09:46 27/03/2026

(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).

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