Vietnam’s seafood 2025: Surging past headwinds and the the strategic pivot of market leaders

News 09:05 27/01/2026
(seafood.vasep.com.vn) By the end of 2025, Vietnam’s seafood industry had left a strong mark with export turnover reaching nearly $11.3 billion, up 12.4% year-on-year. This robust performance reflects not only a rebound in global consumption demand but also the agile adaptation of domestic firms in navigating increasingly stringent trade barriers.

A strong “sprint” in Q4 and december

The final months of 2025 witnessed a powerful acceleration. In Q4/2025 alone, export turnover reached $3.103 billion, up 10.3% compared with the same period last year. December contributed $954.5 million (a 9.2% increase). This period saw companies intensifying shipments to meet festive-season demand across Asian markets, particularly China and Hong Kong, which recorded an explosive growth of 22.9% in the final quarter. December marked a critical sprint for exporters targeting the U.S. market as they raced against a tightening regulatory window. These included compliance requirements under the Marine Mammal Protection Act (MMPA), an import ban effective from January 1, 2026 on species linked to 12 fisheries not recognized as equivalent and the anticipated announcement of POR19 anti-dumping duties on shrimp, expected in late February 2026.

Q4 growth was primarily propelled by shrimp, which generated $1.244 billion, up 16.8%) and other seafood products such as squid and octopus (+20.4%), crab and crustaceans (+20.9%). In contrast, tuna remained a 'dark spot', declining 10.8% in Q4. The downturn was exacerbated by the U.S. MMPA regulations, the ongoing IUU yellow card and persistent challenges in raw material sourcing.

 

The corporate landscape: the resilience of industry “flagship players”

2025 also served as a definitive year for market leaders to consolidate their dominance. The top 10 seafood exporters made a significant contribution to the industry’s total export turnover, featuring well-established names from the shrimp and pangasius segments.

Leading the ranking was STAPIMEX with export turnover of $309.8 million, followed by “Shrimp King” Minh Phu (whose combined revenue from its Ca Mau and Hau Giang entities surpassed $542 million). Vinh Hoan fortified its undisputed dominance in the pangasius sector with $249.0 million. The inclusion of names such as Phat Loi, An Hai and Tai Kim Anh in the top 10 signals a powerful upward trajectory for enterprises focusing on deep-processed products and the burgeoning Chinese market.

The success of Vietnamese seafood enterprises in 2025 stemmed from their effective utilization of FTAs and timely market shifts. When the U.S. market faced headwinds from reciprocal tariffs implemented in August 2025, exporters swiftly pivoted toward the CPTPP bloc (exceeding $3 billion) and China ($2.4 billion).

However, Q4 results revealed looming pressure from technical barriers such as the IUU yellow card and marine mammal protection regulations (MMPA), which weighed heavily on the wild-caught seafood segment. Sustaining growth momentum in 2026 will largely depend on the industry’s ability to ensure supply chain transparency and optimize production costs amidst the volatile fluctuations of international trade policies.

Building on the solid foundation laid in 2025, Vietnam’s seafood sector remains well positioned for sustainable growth, despite expectations of renewed challenges in 2026, particularly from the U.S market and increasingly stringent 'green' certification requirements.

vietnams seafood 2025 seafood

TIN MỚI CẬP NHẬT

Sustainable transformation needed for Vietnam’s strategic pangasius sector

 |  14:41 16/06/2026

(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.

Tilapia exports to Asia: Significant room remains for value-added products

 |  09:10 15/06/2026

(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s tilapia exports to Asian markets showed varying trends across regions and countries. The Middle East recorded strong growth, with Saudi Arabia emerging as the largest Asian market for Vietnamese tilapia. ASEAN markets also expanded significantly, driven primarily by Malaysia. Meanwhile, Japan maintained solid growth, while exports to South Korea declined compared to the same period in 2025.

Shrimp and pangasius continue to lead seafood exports.

 |  15:59 12/06/2026

(seafood.vasep.com.vn) Shrimp and pangasius continued to lead growth, helping seafood exports reach $4.67 billion in the first five months of the year; however, differentiation among product groups and increasingly stringent requirements from importing markets are posing many challenges for the industry.

Vietnam Food develops a green value chain from shrimp by-products

 |  10:40 11/06/2026

(seafood.vasep.com.vn) Every day, the seafood processing industry in Ca Mau generates large quantities of shrimp heads and shells during processing operations. In the past, these by-products were largely treated as waste, increasing production costs and posing potential environmental risks. However, thanks to advanced processing technologies, materials once considered waste are now being transformed into high-value products, creating a circular economy model within the seafood industry.

Vietnam Clean Seafood Corporation invests in a super-intensive shrimp farming zone in Can Tho

 |  10:24 10/06/2026

(seafood.vasep.com.vn) Vietnam Clean Seafood Corporation has invested in a 280-hectare super-intensive shrimp farming zone in Tran De Commune, Can Tho City, generating export value of approximately VND 3 billion per hectare per year—around 50 times higher than traditional agricultural production.

Vietnam’s seafood exports in the first five months of 2026 show positive growth, but second-half orders face uncertainties

 |  09:50 08/06/2026

(vasep.com.vn) Vietnam’s seafood exports reached USD 1.02 billion in May 2026, up 0.6% year-on-year. Cumulative exports in the first five months of 2026 totaled USD 4.67 billion, an increase of 11% compared to the same period in 2025.

VASEP published Report on Vietnam seafood exports in Q1/2026

 |  09:44 08/06/2026

(seafood.vasep.com.vn) In a rapidly changing global seafood market, timely insights and reliable data are more critical than ever. The Report on Vietnam Seafood Exports in Q1/2026 provides a comprehensive overview of the latest developments in Vietnam’s seafood production, trade performance, and export trends, helping businesses navigate uncertainty and identify new growth opportunities.

Russia emerges as a new growth driver for Vietnamese tuna exports

 |  09:36 06/06/2026

(seafood.vasep.com.vn) While many major markets continue to experience slow growth, Russia has emerged as a brighter destination for Vietnamese tuna exports in early 2026. Export turnover to this market increased by nearly 55% in the first four months of the year, indicating a clear improvement in demand. Nevertheless, Russia remains a market that should be viewed with both optimism and caution.

Vietnamese pangasius: from export recovery to the need for upgrading the value chain

 |  09:24 04/06/2026

(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.

Vietnamese tilapia accelerates growth, creating opportunities to upgrade product structure

 |  09:20 02/06/2026

(seafood.vasep.com.vn) In the first four months of 2026, Vietnam’s tilapia exports reached USD 49 million, up 151% compared to the same period in 2025. This impressive growth reflects positive momentum in the tilapia sector, with Brazil emerging as a key driver of growth, while frozen tilapia fillets continued to be the industry's leading export product.

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