Vietnamese pangasius posts strong growth in the Colombian market

News 08:23 04/07/2026 Phuong Linh
(seafood.vasep.com.vn) Vietnam’s pangasius exports to Colombia continued their strong upward momentum in May 2026. Export value to the market reached USD 4 million, up 24% compared to the same month in 2025. Cumulative exports in the first five months of 2026 totaled USD 24 million, an impressive 48% increase year-on-year.

These results highlight Colombia’s emergence as a promising market in South America, as Vietnamese pangasius exporters continue to diversify beyond their traditional export destinations.

Frozen pangasius is the preferred product in Colombia

In terms of product mix, Colombia currently favors two main categories: frozen whole pangasius (HS code 03032400) and frozen pangasius fillets (HS code 0304). These two product groups account for roughly equal shares of total export value, with each representing approximately 50% of Vietnam’s pangasius exports to Colombia.

This balanced structure indicates that demand in Colombia extends beyond frozen fillets to include frozen whole fish used as raw material for further processing and domestic consumption.

Consumer preferences in Colombia closely resemble those of other Latin American markets such as Mexico and Brazil. These markets generally favor competitively priced frozen raw products that are easy to store and suitable for everyday cooking. By contrast, demand for value-added pangasius products remains limited. Deep-processed products, including breaded, seasoned, or ready-to-eat items, have yet to become major product categories in the region.

Strong growth, but sustainability remains to be assessed

The strong performance of Vietnamese pangasius in Colombia during 2026 has been driven by stable demand for frozen whitefish, Vietnam’s competitive pricing, and its well-established position as a reliable supplier. Vietnam benefits from abundant production capacity, consistent supply, compliance with numerous international certification standards, and price competitiveness within the mass-market segment. These advantages have enabled Vietnamese pangasius to maintain its competitiveness in a market with robust demand for frozen seafood.

In addition, fish consumption in Colombia tends to increase during peak holiday periods, particularly Semana Santa (Holy Week), when seafood consumption traditionally rises. This seasonal demand encourages importers to increase purchases of frozen fish for inventory and distribution.

Nevertheless, the impressive growth recorded during the first five months of the year should be interpreted with caution. The sharp increase may partly reflect a low comparison base in the previous year or the impact of several large shipments during the period. Therefore, further monitoring of export value, export volume, average export prices, and the number of importers will be necessary to determine whether the current growth trend is sustainable.

Overall, Colombia represents a promising market with considerable room for further expansion of Vietnamese pangasius exports. To capitalize on this potential, exporters should continue to leverage their competitive pricing, maintain consistent product quality, offer specifications that meet local market preferences, and gradually strengthen their distribution networks in the country.

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