China remains the largest market, accounting for 27% of exports
In June 2026, pangasius exports to China reached USD 53 million, up 5% year-on-year. During the first six months of 2026, exports to China totaled USD 299 million, representing a robust 35% increase compared with the same period in 2025. Accounting for 27% of Vietnam's total pangasius export value, China maintained its position as the industry's largest export market in the first half of 2026 and remained the key driver of overall growth.
The United States and Brazil: Two major markets yet to recover
In contrast to the positive performance in China, pangasius exports to the United States reached only USD 30 million in June 2026, down 10% year-on-year. Cumulative exports to the U.S. market totaled USD 167 million in the first six months, down 5% and accounting for 15% of Vietnam's total pangasius export value.
Exports to Brazil also remained weak. June export value reached USD 14 million, down 12% compared with the same month last year. In the first half of 2026, exports to Brazil totaled USD 88 million, down 6% year-on-year and accounting for approximately 8% of total exports. These two markets continued to be the weakest performers in Vietnam's pangasius export portfolio.
CPTPP exports rise 15%, led by Mexico, the UK, and Japan
Pangasius exports to CPTPP markets reached USD 196 million during the first half of 2026, up 15% year-on-year and accounting for 18% of total export value. Growth was mainly supported by strong performances in Mexico, the United Kingdom, and Japan.
Mexico remained the largest CPTPP market, with six-month exports reaching USD 43 million, up 28% year-on-year, despite June exports declining 20% to USD 6 million.
Exports to the United Kingdom posted impressive growth, reaching USD 8 million in June, up 30%, while cumulative exports for the first half of the year reached USD 36 million, an increase of 22%.
Japan also maintained steady growth, with June exports totaling USD 6 million, up 6%, bringing six-month exports to USD 26 million, up 19% from the same period last year.
Meanwhile, exports to the European Union reached USD 91 million in the first half of 2026, up a modest 3% year-on-year and accounting for 8% of total export value, indicating that the market remained stable but showed limited momentum.
Frozen pangasius fillets continue to dominate the export product mix
By product category, Vietnam's pangasius exports in the first half of 2026 remained heavily concentrated in frozen and dried products under HS Chapter 03. Export value for this category reached USD 1.09 billion, up 12% year-on-year and accounting for 98% of total pangasius exports.
Within this category, frozen pangasius fillets generated USD 919 million in export value, up 15% compared with the first half of 2025.
In contrast, value-added pangasius products under HS Chapter 16 generated only USD 21 million, down 15% year-on-year and representing just 2% of total export value. This indicates that significant opportunities remain for expanding value-added products, as Vietnam's pangasius exports continue to rely predominantly on primary processed products.
Diverging market performance highlights opportunities for value-added products
Overall, Vietnam's pangasius export performance during the first half of 2026 reflected increasingly divergent trends across major markets. China and CPTPP markets continued to drive overall growth, supported by stable demand and preferential tariff treatment under free trade agreements. In particular, the strong growth in China underscores the market's continued importance, although it also highlights the need to diversify export destinations to reduce market concentration risks.
By contrast, the United States and Brazil—two traditional markets that once accounted for a substantial share of Vietnam's pangasius exports—have yet to recover, reflecting ongoing competitive pressures, trade barriers, and changing consumer demand.
At the same time, the continued decline in the share of value-added products suggests that Vietnam's pangasius industry still relies heavily on primary processed exports and has yet to fully capitalize on opportunities to generate higher value. Addressing these challenges will require coordinated efforts by both businesses and policymakers to develop a more sustainable growth strategy for pangasius exports in the second half of 2026.
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
(seafood.vasep.com.vn) Vietnamese pangasius is gaining traction in Japan, where competitive prices and reliable supplies have helped the fish enter professional distribution channels and a major sushi chain.
(vasep.com.vn) A circular economy does not create a “new type of shrimp” or a new certification. Its value lies in helping the shrimp value chain use resources more efficiently, stabilize production, generate additional value from by-products and build the data and evidence needed to meet increasingly stringent market requirements. This was the perspective shared by VASEP at the Public-Private Partnership (PPP) Forum on Promoting a Circular Economy in the Shrimp Industry in the Mekong Delta, held in Can Tho on September 21.
(vasep.com.vn) Vietnam’s pangasius exports to CPTPP markets reached $264 million in the first eight months of 2026, up 12% year-on-year and accounting for 17% of the nation’s total pangasius export turnover. In August alone, export value reached $34 million, inching up 3%.
(seafood.vasep.com.vn) Golden pompano is being selected as a high-value species for the development of high-tech marine aquaculture in Lam Dong Province. In 2026, the provincial Agricultural Extension Center launched a golden pompano farming model using circular HDPE cages in Lien Huong Commune, opening opportunities to apply technology to marine farming at a scale suited to local coastal conditions.
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