China remains the largest market, accounting for 27% of exports
In June 2026, pangasius exports to China reached USD 53 million, up 5% year-on-year. During the first six months of 2026, exports to China totaled USD 299 million, representing a robust 35% increase compared with the same period in 2025. Accounting for 27% of Vietnam's total pangasius export value, China maintained its position as the industry's largest export market in the first half of 2026 and remained the key driver of overall growth.
The United States and Brazil: Two major markets yet to recover
In contrast to the positive performance in China, pangasius exports to the United States reached only USD 30 million in June 2026, down 10% year-on-year. Cumulative exports to the U.S. market totaled USD 167 million in the first six months, down 5% and accounting for 15% of Vietnam's total pangasius export value.
Exports to Brazil also remained weak. June export value reached USD 14 million, down 12% compared with the same month last year. In the first half of 2026, exports to Brazil totaled USD 88 million, down 6% year-on-year and accounting for approximately 8% of total exports. These two markets continued to be the weakest performers in Vietnam's pangasius export portfolio.
CPTPP exports rise 15%, led by Mexico, the UK, and Japan
Pangasius exports to CPTPP markets reached USD 196 million during the first half of 2026, up 15% year-on-year and accounting for 18% of total export value. Growth was mainly supported by strong performances in Mexico, the United Kingdom, and Japan.
Mexico remained the largest CPTPP market, with six-month exports reaching USD 43 million, up 28% year-on-year, despite June exports declining 20% to USD 6 million.
Exports to the United Kingdom posted impressive growth, reaching USD 8 million in June, up 30%, while cumulative exports for the first half of the year reached USD 36 million, an increase of 22%.
Japan also maintained steady growth, with June exports totaling USD 6 million, up 6%, bringing six-month exports to USD 26 million, up 19% from the same period last year.
Meanwhile, exports to the European Union reached USD 91 million in the first half of 2026, up a modest 3% year-on-year and accounting for 8% of total export value, indicating that the market remained stable but showed limited momentum.
Frozen pangasius fillets continue to dominate the export product mix
By product category, Vietnam's pangasius exports in the first half of 2026 remained heavily concentrated in frozen and dried products under HS Chapter 03. Export value for this category reached USD 1.09 billion, up 12% year-on-year and accounting for 98% of total pangasius exports.
Within this category, frozen pangasius fillets generated USD 919 million in export value, up 15% compared with the first half of 2025.
In contrast, value-added pangasius products under HS Chapter 16 generated only USD 21 million, down 15% year-on-year and representing just 2% of total export value. This indicates that significant opportunities remain for expanding value-added products, as Vietnam's pangasius exports continue to rely predominantly on primary processed products.
Diverging market performance highlights opportunities for value-added products
Overall, Vietnam's pangasius export performance during the first half of 2026 reflected increasingly divergent trends across major markets. China and CPTPP markets continued to drive overall growth, supported by stable demand and preferential tariff treatment under free trade agreements. In particular, the strong growth in China underscores the market's continued importance, although it also highlights the need to diversify export destinations to reduce market concentration risks.
By contrast, the United States and Brazil—two traditional markets that once accounted for a substantial share of Vietnam's pangasius exports—have yet to recover, reflecting ongoing competitive pressures, trade barriers, and changing consumer demand.
At the same time, the continued decline in the share of value-added products suggests that Vietnam's pangasius industry still relies heavily on primary processed exports and has yet to fully capitalize on opportunities to generate higher value. Addressing these challenges will require coordinated efforts by both businesses and policymakers to develop a more sustainable growth strategy for pangasius exports in the second half of 2026.
(seafood.vasep.com.vn) Brazil remains one of the key markets for Vietnamese pangasius in South America. However, exports to the market showed signs of slowing in the first half of 2026, while frozen pangasius fillets continued to account for the overwhelming majority of exports.
(seafood.vasep.com.vn) Marking 27 years of supporting Vietnam’s seafood industry, the Vietnam International Seafood Exhibition (VIETFISH 2026) will officially return from August 19–21, 2026, at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City, on its largest scale ever. Under the core theme “Innovation – Sustainability,” the event promises to provide a comprehensive picture of the transformation of Vietnam’s seafood industry toward greater value addition and sustainable development.
(seafood.vasep.com.vn) With less than three weeks remaining, the Vietnam Fisheries International Exhibition – Vietfish 2026 will officially take place from August 19–21, 2026, at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Under the theme "Innovation – Sustainability," Vietfish 2026 will provide a comprehensive networking platform for seafood businesses, buyers, distributors, industry experts, government agencies, and domestic and international visitors.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition – Vietfish 2026, the technical seminar “Green and Sustainable Technology Solutions for the Aquaculture and Seafood Processing Value Chain” will take place from 09:30 to 11:45 on August 20, 2026, at Convention Room B, Level 2, SECC, Ho Chi Minh City. The seminar is jointly organized by VASEP, the Department of Fisheries and Fisheries Surveillance, and the Royal Norwegian Embassy in Vietnam, focusing on technological innovation and sustainable transformation across Vietnam’s seafood value chain.
(seafood.vasep.com.vn) Market fluctuations, rising production costs, and increasingly stringent requirements from export markets are placing growing pressure on the shrimp industry. In response, Vinh Long Province is promoting high-tech shrimp farming integrated with production–consumption value chains to improve efficiency, reduce risks, and enhance the industry's value.
(seafood.vasep.com.vn) Vietnam's tilapia exports to Japan posted strong growth in the first half of 2026, while a promising new trend has emerged in the value-added product segment. Notably, Vietnamese tilapia fillets have been exported to Japan for use in sushi and sashimi, creating new opportunities to enhance the value of the industry in one of the world's most demanding seafood markets.
(seafood.vasep.com.vn) After a relatively sluggish first quarter, Vietnam's exports of fish cakes and surimi showed a clearer recovery in the second quarter, particularly in June. Export value in the first six months of 2026 reached USD 148 million, down 2% year on year. However, the newly imposed 12.5% additional U.S. tariff on Vietnamese goods, intensifying competition in Northeast Asia, and increasingly stringent traceability requirements in the EU are making the outlook for the second half of the year more uncertain.
(seafood.vasep.com.vn) In June 2026, Vietnam's shrimp exports reached nearly USD 458 million, up 24% year-on-year. In the first six months of 2026, export value totaled USD 2.35 billion, an increase of 14.2% compared with the same period last year. Growth was driven mainly by the Chinese market and the strong performance of lobster exports, while shrimp exports continued to face pressure from U.S. tariffs and rising logistics costs.
(seafood.vasep.com.vn) As part of Vietfish 2026, the Hosted Buyer Program is designed as a specialized B2B matchmaking initiative for selected international buyers, providing opportunities to meet directly with Vietnamese seafood exporters, gain the latest market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
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