China remains the largest market, accounting for 27% of exports
In June 2026, pangasius exports to China reached USD 53 million, up 5% year-on-year. During the first six months of 2026, exports to China totaled USD 299 million, representing a robust 35% increase compared with the same period in 2025. Accounting for 27% of Vietnam's total pangasius export value, China maintained its position as the industry's largest export market in the first half of 2026 and remained the key driver of overall growth.
The United States and Brazil: Two major markets yet to recover
In contrast to the positive performance in China, pangasius exports to the United States reached only USD 30 million in June 2026, down 10% year-on-year. Cumulative exports to the U.S. market totaled USD 167 million in the first six months, down 5% and accounting for 15% of Vietnam's total pangasius export value.
Exports to Brazil also remained weak. June export value reached USD 14 million, down 12% compared with the same month last year. In the first half of 2026, exports to Brazil totaled USD 88 million, down 6% year-on-year and accounting for approximately 8% of total exports. These two markets continued to be the weakest performers in Vietnam's pangasius export portfolio.
CPTPP exports rise 15%, led by Mexico, the UK, and Japan
Pangasius exports to CPTPP markets reached USD 196 million during the first half of 2026, up 15% year-on-year and accounting for 18% of total export value. Growth was mainly supported by strong performances in Mexico, the United Kingdom, and Japan.
Mexico remained the largest CPTPP market, with six-month exports reaching USD 43 million, up 28% year-on-year, despite June exports declining 20% to USD 6 million.
Exports to the United Kingdom posted impressive growth, reaching USD 8 million in June, up 30%, while cumulative exports for the first half of the year reached USD 36 million, an increase of 22%.
Japan also maintained steady growth, with June exports totaling USD 6 million, up 6%, bringing six-month exports to USD 26 million, up 19% from the same period last year.
Meanwhile, exports to the European Union reached USD 91 million in the first half of 2026, up a modest 3% year-on-year and accounting for 8% of total export value, indicating that the market remained stable but showed limited momentum.
Frozen pangasius fillets continue to dominate the export product mix
By product category, Vietnam's pangasius exports in the first half of 2026 remained heavily concentrated in frozen and dried products under HS Chapter 03. Export value for this category reached USD 1.09 billion, up 12% year-on-year and accounting for 98% of total pangasius exports.
Within this category, frozen pangasius fillets generated USD 919 million in export value, up 15% compared with the first half of 2025.
In contrast, value-added pangasius products under HS Chapter 16 generated only USD 21 million, down 15% year-on-year and representing just 2% of total export value. This indicates that significant opportunities remain for expanding value-added products, as Vietnam's pangasius exports continue to rely predominantly on primary processed products.
Diverging market performance highlights opportunities for value-added products
Overall, Vietnam's pangasius export performance during the first half of 2026 reflected increasingly divergent trends across major markets. China and CPTPP markets continued to drive overall growth, supported by stable demand and preferential tariff treatment under free trade agreements. In particular, the strong growth in China underscores the market's continued importance, although it also highlights the need to diversify export destinations to reduce market concentration risks.
By contrast, the United States and Brazil—two traditional markets that once accounted for a substantial share of Vietnam's pangasius exports—have yet to recover, reflecting ongoing competitive pressures, trade barriers, and changing consumer demand.
At the same time, the continued decline in the share of value-added products suggests that Vietnam's pangasius industry still relies heavily on primary processed exports and has yet to fully capitalize on opportunities to generate higher value. Addressing these challenges will require coordinated efforts by both businesses and policymakers to develop a more sustainable growth strategy for pangasius exports in the second half of 2026.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s pangasius exports to the EU reached approximately $148 million, up 12% compared to the same period in 2025. In September 2026 alone, export turnover to this market hit $18 million, a 27% year-on-year increase. Despite diverging demand across member states, the EU remains a market with growth potential for Vietnamese pangasius, particularly as supplies of several traditional whitefish species face mounting pressure.
(seafood.vasep.com.vn) Vietnam’s tuna exports to the US are showing a clear recovery after a difficult start to the year. However, the rebound is taking place against a backdrop of declining US tuna imports and a shifting supply structure, posing new challenges for Vietnamese businesses.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s shrimp exports to Japan reached US$440.9 million, up 6.4% year on year. This result is noteworthy as Japan’s total shrimp imports continued to decline slightly and competition among suppliers intensified. Demand for convenience foods and processed products continues to create opportunities for Vietnamese exporters, but capitalizing on these opportunities requires stronger competitiveness and the ability to meet increasingly specific market requirements.
(vasep.com.vn) After slowing in the first months of the year, Vietnam’s tuna exports have shown a clear improvement since June 2026. However, behind September’s double-digit growth lies a notable reality: export value is recovering, but pressures from markets, trade policies, and competition among suppliers remain.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
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