In terms of product structure, frozen pangasius fillets remained Vietnam’s main export product, generating over USD 1.1 billion in the first eight months of 2025, up 11% compared to the same period in 2024. Meanwhile, exports of other frozen and dried pangasius products (HS03, excluding HS0304) reached $246 million, a modest 2% increase year-on-year. Notably, deeply processed pangasius products (HS16), despite holding a small proportion, recorded remarkable growth in August, demonstrating enterprises’ adaptability to market demands for convenience and diversification. By the end of August 2025, exports of value-added pangasius reached $36 million, surging 32% compared to the same period last year.
August 2025 saw significant shifts in key markets. Certain pangasius import markets saw slight declines, particularly China and Hong Kong, which recorded a 4% drop to $55 million, reflecting subtle and cautious changes in global consumer demand. In contrast, markets such as CPTPP members, Brazil and ASEAN maintained robust growth momentum.
Vietnam’s pangasius exports to the United States reached $234 million by the end of August 2025, up 3.7% year-over-year and considered relatively stable. Despite modest growth, the U.S remains one of the most critical markets due to its high value, stringent requirements and global influence. Sustaining growth despite complex tariffs and technical barriers demonstrates that Vietnamese pangasius’ strengthening position in the mid-to-high-end segment. This also serves as a driving force for enterprises to further standardize production and build stronger branding in this market.
Vietnam’s pangasius exports to the CPTPP bloc reached $242 million in the first 8 months of 2025, marking a robust 36% increase compared to the same period in 2024. Japan, Canada, and Mexico are key markets within the bloc, with diverse demand ranging from frozen fillets to processed products. The preferential tax benefits from the FTA, combined with shifting consumer preferences toward convenient and safe products, have created significant opportunities. The CPTPP is not only a short-term highlight but also a strategic long-term region for the pangasius sector.
The ASEAN market continues to play an increasingly vital role in Vietnam’s pangasius export landscape. In the first 8 months of 2025, Thailand imported $52 million, up 31% year-on-year, while the Philippines recorded $26 million, also up 31%. Meanwhile, Malaysia and Singapore maintained stable growth. With advantages such as geographical proximity, low logistics costs and similar culinary preferences, ASEAN is becoming a “safe belt” that helps the pangasius industry reduce reliance on distant markets with complex technical barriers.
Pangasius exports to the EU reached $120 million in the first 8 months of 2025, reflecting a 6% increase compared to the same period in 2024. Although growth remains modest, the EU is a valuable market with significant brand influence. Stable demand for high-standard pangasius fillets, particularly in Germany, the Netherlands and Spain, demonstrates long-term potential. However, to maximize opportunities, the industry needs to place greater emphasis on sustainability certifications, traceability and green consumption trends - increasingly strict requirements in the EU.
The pangasius export results from the first 8 months of 2025 demonstrate a solid recovery, though uneven across markets. While China and Hong Kong have stagnated, the CPTPP, ASEAN and Brazil have emerged as new growth drivers, while the U.S and EU remaining stable pillars. This reflects a clear trend: Vietnamese pangasius is gradually repositioning itself in global trade by diversifying markets, enhancing deep processing and strengthening its brand in high-value segments.
Vietnamese pangasius is gaining traction in Japan, where competitive prices and reliable supplies have helped the fish enter professional distribution channels and a major sushi chain.
(vasep.com.vn) A circular economy does not create a “new type of shrimp” or a new certification. Its value lies in helping the shrimp value chain use resources more efficiently, stabilize production, generate additional value from by-products and build the data and evidence needed to meet increasingly stringent market requirements. This was the perspective shared by VASEP at the Public-Private Partnership (PPP) Forum on Promoting a Circular Economy in the Shrimp Industry in the Mekong Delta, held in Can Tho on September 21.
(vasep.com.vn) Vietnam’s pangasius exports to CPTPP markets reached $264 million in the first eight months of 2026, up 12% year-on-year and accounting for 17% of the nation’s total pangasius export turnover. In August alone, export value reached $34 million, inching up 3%.
(seafood.vasep.com.vn) Golden pompano is being selected as a high-value species for the development of high-tech marine aquaculture in Lam Dong Province. In 2026, the provincial Agricultural Extension Center launched a golden pompano farming model using circular HDPE cages in Lien Huong Commune, opening opportunities to apply technology to marine farming at a scale suited to local coastal conditions.
(vasep.com.vn) Vietnam’s shrimp exports reached $3.3 billion in the first eight months of 2026, up 12% year on year. However, growth momentum is moderating and market divergece is becoming more pronounced, while the US and EU continue to present significant challenges. The latest insights from the Global shrimp forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers place greater emphasis on quality, product specifications, supply consistency and the ability to meet market-specific demand.
(vasep.com.vn) Vietnam’s pangasius exports continued to grow in August 2026, bringing total export value in the first eight months of the year to US$1.5 billion, up 10% year-on-year. August exports alone reached US$205 million, up 6%. However, market performance has become increasingly divergent, with China and Brazil posting positive growth while the U.S. continued to record a sharp decline.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
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