Tuna processing and exporting enterprises are facing many difficulties because of uncertainties of the market, rising raw price and production costs.
Skipjack tuna prices hit a peak
Continuously from the beginning of the year, tuna catches remained low, causing a decrease in the supply of raw materials. This has pushed skipjack prices to peaks.
The price of frozen whole skipjack tuna with size >1.8kg in Bangkok, after a slight decrease from $1,750/ton to $1,700/ton, stabilized in February. However, lower catches has led to a decrease in the amount of skipjack tuna arriving at Bangkok ports, causing prices to increase significantly.
The price of frozen whole skipjack tuna with size >1.8kg in Bangkok rose to $2,050/ton in May, an increase of nearly 21% in just 3 months, and an increase of 8% over the same period. This is the highest price in the past 5 years.
Low demand in key markets
Tuna exports to traditional markets all decreased in April. Besides, some new markets still increased strongly such as Israel up 49%, Thailand up 486% and Russia up 486%.
Tuna exports to traditional markets all decreased in April
Export to the US market continues to fall deeply. The US economic situation is getting worse and worse, and consumers are becoming more cautious. Americans are gradually cutting back on spending on low-value items, they buy less non-essential groceries, buy in bulk... According to CNN, major US chain stores including Nordstrom, Walmart , Whole Foods, Starbucks and CVS have recently closed in several major US cities, raising alarm bells about the future of retail in the country. This situation has caused Vietnam's tuna exports to the US to continue to decrease by 60% in April 2023. And cumulatively in the first 4 months of the year, tuna exports to this market decreased by 55%, reaching nearly $90 million. The proportion of tuna export turnover to the US from 55% in the first 4 months of 2022 has decreased to 36% in the same period this year.
Tuna exports to the EU, after a slight increase of 5% in March, reversed in April. Export value to this market in April was only nearly 11 million USD, down 28% over the same period. In the first 4 months of 2023, the export turnover to this market decreased by 9%, reaching more than 48 million USD.
In April, Vietnam tuna exports to Lithuania showed significant growth, surpassing Italy and becoming the EU's third largest import market of Vietnamese tuna after Germany and the Netherlands. Exports to Germany also experienced an increase of 25% during the same period. In the CPTPP market bloc, after continuously increasing imports of Vietnamese tuna in the first 3 months of 2023, exports to Japan experienced a 25% decline in April. Exports to Mexico and Chile saw significant increases of 117% and 78% respectively compared to the previous year.
The challenging export market has made it difficult for businesses to secure orders and acquire capital for raw materials, affecting the reserve of fishermen. To support fishermen and maintain production, companies have increased processed tuna production and explored new markets. However, export orders have sharply decreased, resulting in increased inventories. Additionally, rising input costs have led most businesses to operate cautiously and seek state support.
Compiled by Thuy Linh
(seafood.vasep.com.vn) The year 2026 marks a period of strong growth for Vietnam’s tilapia industry, but it is also a time when international export competition is becoming increasingly intense. Vietnam’s tilapia exports reached USD 99 million in 2025, up 140% compared to the previous year. In the first four months of 2026 alone, export value reached USD 49 million, a 151% increase year-on-year. As global demand for affordable whitefish continues to rise, Vietnam is emerging as a noteworthy competitor to traditional tilapia powerhouses such as China, Indonesia, Brazil, and Egypt.
(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s tilapia exports to Asian markets showed varying trends across regions and countries. The Middle East recorded strong growth, with Saudi Arabia emerging as the largest Asian market for Vietnamese tilapia. ASEAN markets also expanded significantly, driven primarily by Malaysia. Meanwhile, Japan maintained solid growth, while exports to South Korea declined compared to the same period in 2025.
(seafood.vasep.com.vn) Shrimp and pangasius continued to lead growth, helping seafood exports reach $4.67 billion in the first five months of the year; however, differentiation among product groups and increasingly stringent requirements from importing markets are posing many challenges for the industry.
(seafood.vasep.com.vn) Every day, the seafood processing industry in Ca Mau generates large quantities of shrimp heads and shells during processing operations. In the past, these by-products were largely treated as waste, increasing production costs and posing potential environmental risks. However, thanks to advanced processing technologies, materials once considered waste are now being transformed into high-value products, creating a circular economy model within the seafood industry.
(seafood.vasep.com.vn) Vietnam Clean Seafood Corporation has invested in a 280-hectare super-intensive shrimp farming zone in Tran De Commune, Can Tho City, generating export value of approximately VND 3 billion per hectare per year—around 50 times higher than traditional agricultural production.
(vasep.com.vn) Vietnam’s seafood exports reached USD 1.02 billion in May 2026, up 0.6% year-on-year. Cumulative exports in the first five months of 2026 totaled USD 4.67 billion, an increase of 11% compared to the same period in 2025.
(seafood.vasep.com.vn) In a rapidly changing global seafood market, timely insights and reliable data are more critical than ever. The Report on Vietnam Seafood Exports in Q1/2026 provides a comprehensive overview of the latest developments in Vietnam’s seafood production, trade performance, and export trends, helping businesses navigate uncertainty and identify new growth opportunities.
(seafood.vasep.com.vn) While many major markets continue to experience slow growth, Russia has emerged as a brighter destination for Vietnamese tuna exports in early 2026. Export turnover to this market increased by nearly 55% in the first four months of the year, indicating a clear improvement in demand. Nevertheless, Russia remains a market that should be viewed with both optimism and caution.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
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