Following the steepest ever fall in both export volume and value in the first three months of 2015, the coffee industry is returning its attention to the domestic market which has traditionally consumed only 10 percent of the total output.
While around 35 percent of the production in the world’s top coffee exporting countries like Brazil and Indonesia are sold domestically, Vietnamese coffee producers have largely ignored the local market, said General Secretary of the Vietnam Coffee and Cocoa Association Phan Huu De.
De said the association will strive to boost domestic coffee sales to 15 percent.
The aquatic sector, contributing to 30 percent of agro-forestry-fishery shipments, is also looking for new markets.
It saw a 20 percent drop in the overseas shipments of fishery products in the first quarter as major aquatic exporting countries recovered and others implemented strong agriculture protection policies.
Vice General Secretary of the Vietnam Association of Seafood Exporters and Producers Nguyen Hoai Nam said decreases have been recorded in traditional markets, noting the 44 percent nosedive in exports to the US due to impacts of anti-dumping duties and the 11.73 percent fall in Japan due to JPY’s depreciation against USD.
Nam said seafood processors are seeking new partners and markets in Asia like China, Hong Kong, the Republic of Korea (RoK), and Arab countries.
The RoK market is not too strict on technical criteria and China and its special administration region Hong Kong are accessible thanks to culinary similarities with Vietnam, he added.
Deputy Minister of Industry and Trade Tran Tuan Anh said the urgent solution is to overhaul the connections between agro-forestry-fishery production areas and the distribution network, promoting purchase efficiency.
Besides helping enterprises improve capacity, the ministry will also foster promotion activities and brand-building programmes to assist them in gaining a firm foothold both at home and abroad.
(seafood.vasep.com.vn) Market fluctuations, rising production costs, and increasingly stringent requirements from export markets are placing growing pressure on the shrimp industry. In response, Vinh Long Province is promoting high-tech shrimp farming integrated with production–consumption value chains to improve efficiency, reduce risks, and enhance the industry's value.
(seafood.vasep.com.vn) Vietnam's tilapia exports to Japan posted strong growth in the first half of 2026, while a promising new trend has emerged in the value-added product segment. Notably, Vietnamese tilapia fillets have been exported to Japan for use in sushi and sashimi, creating new opportunities to enhance the value of the industry in one of the world's most demanding seafood markets.
(seafood.vasep.com.vn) After a relatively sluggish first quarter, Vietnam's exports of fish cakes and surimi showed a clearer recovery in the second quarter, particularly in June. Export value in the first six months of 2026 reached USD 148 million, down 2% year on year. However, the newly imposed 12.5% additional U.S. tariff on Vietnamese goods, intensifying competition in Northeast Asia, and increasingly stringent traceability requirements in the EU are making the outlook for the second half of the year more uncertain.
(seafood.vasep.com.vn) In June 2026, Vietnam's shrimp exports reached nearly USD 458 million, up 24% year-on-year. In the first six months of 2026, export value totaled USD 2.35 billion, an increase of 14.2% compared with the same period last year. Growth was driven mainly by the Chinese market and the strong performance of lobster exports, while shrimp exports continued to face pressure from U.S. tariffs and rising logistics costs.
(seafood.vasep.com.vn) As part of Vietfish 2026, the Hosted Buyer Program is designed as a specialized B2B matchmaking initiative for selected international buyers, providing opportunities to meet directly with Vietnamese seafood exporters, gain the latest market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
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