US remains the key market but shows slower growth
During the first nine months of 2025, crab exports to the United States reached over USD 46 million, accounting for nearly 81% of total export value, up 5% year-on-year. However, compared to the double-digit growth recorded last year, this slower pace reflects weaker consumption in the US due to high prices, rising logistics costs, and ample supply from Indonesia and the Philippines.
Despite this slowdown, the US remains a strategic market, especially for cooked crab meat and canned swimming crab, which continue to be popular in the restaurant and retail sectors.
EU and CPTPP emerge as new growth drivers
A highlight of Vietnam’s swimming crab exports in 2025 is the strong recovery in the EU and CPTPP markets. Exports to the EU exceeded USD 2 million, up 161% compared to the same period last year; notably, France more than doubled (+208%), becoming Vietnam’s largest EU importer of swimming crab.
Exports to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) markets also rose by 28%, with the UK and Australia showing encouraging growth. Particularly, exports to Australia surged 280% in September 2025, reflecting robust demand for convenience processed crab and high-quality frozen products.
Asian markets experience sharp fluctuations
In contrast to the positive trends in Europe, exports to China and Hong Kong fell sharply by 55% and 7%, respectively, over the same period. The decline was mainly due to weak consumer demand and stricter quarantine measures, as domestic Chinese supply from wild catches increased.
South Korea also recorded a 17% drop, driven by changes in consumption patterns—more focus on diet trends and substitution with cheaper local seafood or shrimp and fish products.
Global swimming crab market trends in 2025
In 2025, the global crab market has seen persistently high prices due to limited natural catches and rising logistics costs, while demand in the US, Japan, and China remains strong.
Key crab species such as snow crab, king crab, and blue swimming crab—Vietnam’s main export types—are expected to maintain or slightly increase in price in Q4/2025.
Importers are increasingly emphasizing traceability, sustainability certifications (e.g. MSC, FIP), and value-added processing, trends that many Vietnamese exporters are now adapting to meet.
Outlook for late 2025–2026: Focus on value-added products
With a stable recovery base, Vietnam’s swimming crab exports are expected to maintain mild growth in the final months of 2025, driven by seasonal demand during the holiday period in the US and Europe.
For 2026, growth is projected at 3–5%, provided that exporters continue to diversify products and markets. However, US trade policy adjustments may pose challenges and cause fluctuations in export orders.
To seize these opportunities, Vietnamese exporters should: Invest in value-added products such as packaged cooked swimming crab meat, canned swimming crab, and swimming crab-based surimi; Strengthen sustainability certifications (MSC, FIP) to access EU and Japanese markets; Diversify export destinations to reduce dependence on the US market.
(seafood.vasep.com.vn) The year 2025 marks the 30th anniversary of the normalization of diplomatic relations between Vietnam and the United States (1995–2025). In parallel with the nation's progress in international economic integration, bilateral seafood trade has followed a remarkably impressive growth trajectory, expanding from an initial scale of just tens of millions of US dollars to nearly $2 billion annually. This growth has positioned the United States as Vietnam’s largest seafood export market for many consecutive years.
(seafood.vasep.com.vn) On December 12, 2025, the Vietnam Association of Seafood Processing and Export (VASEP) issued document 231/CV-VASEP regarding strengthening measures to combat IUU fishing and working with the Government to lift the EC's IUU yellow card warning.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
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(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
(seafood.vasep.com.vn) At the conference on “Linking the Production and Consumption Chain of Ca Mau Crab 2025,” Vice Chairman of the Ca Mau Provincial People’s Committee Lê Văn Sử posed a central question: how to shift the province’s crab exports toward official trade channels, instead of relying heavily on small-scale border trade with China as currently practiced.
(seafood.vasep.com.vn) The whitefish market in Japan is showing a clear divergence among supplying countries, in which Vietnam continues to affirm its role as a stable and high-potential exporter. Vietnam currently ranks third after the US and Russia in whitefish export value to Japan. Thanks to tariff incentives and the ability to meet Japan’s strict standards, Vietnamese pangasius continues to record a stable and positive growth trend.
(seafood.vasep.com.vn) The People's Committee of Ca Mau Province has just issued a plan to expand the super-intensive, low-water-exchange, biosecure white-leg shrimp farming model (RAS-IMTA) for whiteleg shrimp farming to a scale of 1,500 hectares, aiming to develop high-tech, sustainable and environmentally friendly shrimp farming.
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