US remains the key market but shows slower growth
During the first nine months of 2025, crab exports to the United States reached over USD 46 million, accounting for nearly 81% of total export value, up 5% year-on-year. However, compared to the double-digit growth recorded last year, this slower pace reflects weaker consumption in the US due to high prices, rising logistics costs, and ample supply from Indonesia and the Philippines.
Despite this slowdown, the US remains a strategic market, especially for cooked crab meat and canned swimming crab, which continue to be popular in the restaurant and retail sectors.
EU and CPTPP emerge as new growth drivers
A highlight of Vietnam’s swimming crab exports in 2025 is the strong recovery in the EU and CPTPP markets. Exports to the EU exceeded USD 2 million, up 161% compared to the same period last year; notably, France more than doubled (+208%), becoming Vietnam’s largest EU importer of swimming crab.
Exports to the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) markets also rose by 28%, with the UK and Australia showing encouraging growth. Particularly, exports to Australia surged 280% in September 2025, reflecting robust demand for convenience processed crab and high-quality frozen products.
Asian markets experience sharp fluctuations
In contrast to the positive trends in Europe, exports to China and Hong Kong fell sharply by 55% and 7%, respectively, over the same period. The decline was mainly due to weak consumer demand and stricter quarantine measures, as domestic Chinese supply from wild catches increased.
South Korea also recorded a 17% drop, driven by changes in consumption patterns—more focus on diet trends and substitution with cheaper local seafood or shrimp and fish products.
Global swimming crab market trends in 2025
In 2025, the global crab market has seen persistently high prices due to limited natural catches and rising logistics costs, while demand in the US, Japan, and China remains strong.
Key crab species such as snow crab, king crab, and blue swimming crab—Vietnam’s main export types—are expected to maintain or slightly increase in price in Q4/2025.
Importers are increasingly emphasizing traceability, sustainability certifications (e.g. MSC, FIP), and value-added processing, trends that many Vietnamese exporters are now adapting to meet.
Outlook for late 2025–2026: Focus on value-added products
With a stable recovery base, Vietnam’s swimming crab exports are expected to maintain mild growth in the final months of 2025, driven by seasonal demand during the holiday period in the US and Europe.
For 2026, growth is projected at 3–5%, provided that exporters continue to diversify products and markets. However, US trade policy adjustments may pose challenges and cause fluctuations in export orders.
To seize these opportunities, Vietnamese exporters should: Invest in value-added products such as packaged cooked swimming crab meat, canned swimming crab, and swimming crab-based surimi; Strengthen sustainability certifications (MSC, FIP) to access EU and Japanese markets; Diversify export destinations to reduce dependence on the US market.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
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