Premium demand drives lobster imports in China
Seafood consumption in China is becoming increasingly polarized. Budget-conscious consumers are purchasing more low-priced products, while high-income consumers continue to sustain strong demand for premium seafood such as large shrimp, live seafood including lobster, and processed or convenience products. The expansion of modern retail, e-commerce, and restaurant chains has also shifted consumers away from low-priced frozen shrimp, creating more room for high-value products like lobster.
This trend is particularly important for lobster suppliers, as lobster is a premium product closely tied to income levels and tends to see strong growth when demand for fine dining, experiential consumption, and gifting recovers. At the same time, mid-range products face pressure, while premium and convenience segments continue to grow steadily—areas where Vietnam has clear strengths in quality, flexibility, and processing capability.
China’s lobster imports reach record high in 2025
According to China Customs data, China’s lobster imports reached 69,774 metric tons in 2025, up from 60,834 metric tons in 2024, marking the highest level during the 2020–2025 period. Notably, the supply landscape shifted significantly within just one year.
In 2024, Canada was the largest supplier with 26,920 metric tons, accounting for about 44% of total imports, followed by Vietnam with 10,865 metric tons (about 18%). By 2025, Vietnam had risen to the top position with 24,067 metric tons, representing approximately 34.5% of total imports, while Canada’s exports declined to 15,355 metric tons, or about 22% market share. The United States supplied 9,931 metric tons (about 14.2%), and Australia increased sharply to 6,950 metric tons (nearly 10%), reflecting China’s growing diversification of suppliers.
Tariffs on Canada reshape trade flows in 2025
One of the most important factors influencing the market in 2025 was China’s tariff policy on Canadian seafood. China imposed an additional 25% tariff on several Canadian seafood products, including lobster, effective March 20, 2025.
As a high-value product with price-sensitive buyers, Canadian lobster became less competitive during this period, prompting Chinese buyers to seek alternative suppliers. Vietnam held clear advantages, including geographic proximity, shorter delivery times, flexible shipment volumes, and strong suitability for live and fresh products—critical factors for lobster exports.
By early 2026, a bilateral agreement between China and Canada removed the 25% tariff on Canadian lobster and crab, effective March 1, 2026. As a result, competition among lobster suppliers in China is expected to enter a new phase in 2026.
Australia returns, increasing premium supply
Australia also played a significant role in reshaping supply. The Australian government announced that live rock lobster exports to China resumed immediately on December 20, 2024, reopening the trade after a prolonged suspension. This development was reflected in 2025 import data, with Australian lobster exports rising sharply, contributing to China’s record import volume and intensifying competition in the premium segment.
Vietnam achieves record lobster exports to China in 2025
According to Vietnam Customs, 2025 was a breakthrough year for Vietnam’s lobster exports to China. Total shrimp export value from Vietnam to China and Hong Kong reached USD 1.3 billion, up 55% compared with 2024.
Within this total, green lobster was the key growth driver. Export value reached USD 840 million in 2025, up 131% from USD 363.5 million in 2024. In January 2026 alone, Vietnam’s green lobster exports to China and Hong Kong reached approximately USD 100.2 million, up 6% compared with USD 94.2 million in January 2025. These figures indicate continued strong demand entering 2026, despite increasing competition.
Vietnam’s competitive advantage in 2025 stemmed largely from shorter transportation times and more consistent quality upon delivery. While Canadian lobster faced tariff disadvantages and Australia re-entered the market, Chinese buyers diversified sourcing to optimize both pricing and supply reliability, benefiting Vietnam significantly.
2026: strong opportunities but fiercer competition ahead
Export data for January 2026 shows Vietnam maintaining positive momentum. However, from March 2026 onward, the removal of tariffs on Canadian lobster could quickly reshape competition. Canada will likely seek to regain market share, particularly in premium restaurant and gifting segments, while Australia continues strengthening its presence following trade normalization.
As Chinese consumption remains polarized, premium seafood continues to see strong demand, but buyers are becoming more selective. To maintain growth, Vietnamese exporters must focus on consistent quality, standardized product specifications, optimized logistics for live and fresh products, and stronger direct connections with modern distribution networks.
The record import levels in 2025 demonstrate China’s strong appetite for lobster when premium demand recovers. However, 2026 will be a test of competitiveness. Suppliers that maintain quality, delivery speed, and distribution access will be best positioned to retain market share as Canada returns and competition intensifies in the premium segment.
(vasep.com.vn) Vietnam’s shrimp exports reached $3.3 billion in the first eight months of 2026, up 12% year on year. However, growth momentum is moderating and market divergece is becoming more pronounced, while the US and EU continue to present significant challenges. The latest insights from the Global shrimp forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers place greater emphasis on quality, product specifications, supply consistency and the ability to meet market-specific demand.
(vasep.com.vn) Vietnam’s pangasius exports continued to grow in August 2026, bringing total export value in the first eight months of the year to US$1.5 billion, up 10% year-on-year. August exports alone reached US$205 million, up 6%. However, market performance has become increasingly divergent, with China and Brazil posting positive growth while the U.S. continued to record a sharp decline.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
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