Since April 2025, following the U.S. government’s announcement of a temporary 10% tariff on a wide range of imports from Vietnam — including seafood — exporters have scrambled to adjust. Companies accelerated shipments to the U.S. in April and early May to mitigate the risk of being hit with higher duties — potentially up to 46% — once the 90-day temporary tariff window ends on July 9.
As a result, exports to the U.S. in May still rose 9.7% year-on-year to nearly USD 160 million. However, several exporters noted that shipments slowed significantly after May 20 as they adopted a more cautious approach. Rising costs, policy uncertainty, and market volatility have collectively dampened trading activity and weighed on the month’s overall export figures.
Shrimp remained a standout performer, with May exports rising 12.4% to USD 363 million — accounting for over 42% of the total value. For the January–May period, shrimp exports exceeded USD 1.66 billion, up 28.3%, driven by robust demand from the U.S., Japan, and CPTPP markets.
In contrast, pangasius (tra fish) exports plunged 17.3% in May to USD 138 million — the steepest drop among major seafood categories. Exporters have temporarily scaled back U.S.-bound shipments, aiming to avoid potential tariff hikes and restructure their market strategies. Companies like Caseamex are increasingly shifting focus to the EU and Asian markets, which are technically demanding but carry lower trade risks.
Tuna exports also fell sharply, down 23.2% in May to USD 65 million, amid rising logistics costs and intensified competition from Latin American suppliers.
In response to U.S. trade policy uncertainty, many Vietnamese seafood enterprises have pivoted toward market diversification and value-added processing. Exports to CPTPP markets such as Japan, Canada, and Mexico continued to rise, reaching USD 224 million in May (up 7.9%) and over USD 1.15 billion in the first five months (up 24.3%).
China and Hong Kong also recorded impressive growth, with May exports nearing USD 185 million and five-month value exceeding USD 900 million — increases of 22.3% and 48.6%, respectively. These gains reflect both Vietnam’s efforts to restructure export markets and strong demand for products that meet regional preferences in taste, pricing, and supply chain flexibility.
Many companies are also investing in deeply processed products — such as fish balls, marinated fillets, canned fish, and collagen derived from by-products — to tap into niche markets and meet rising demand for convenient food options, especially in major Asian urban centers.
Between now and July — when the U.S. is expected to finalize its tariff rates on certain Vietnamese goods — exporters will likely remain cautious in their U.S. strategies. Businesses must carefully time shipments to avoid tax exposure while retaining key customers. If the 10% tariff remains in place, exports may hold steady. However, if the 46% rate is enacted, a sharp decline in U.S.-bound exports is likely, forcing a more aggressive restructuring of market priorities.
In the long term, the industry must fully leverage free trade agreements (FTAs) such as CPTPP, EVFTA, and UKVFTA to diversify its export portfolio. Key structural improvements — including logistics cost reduction, infrastructure upgrades, and enhanced compliance with international standards — will also be crucial. Government support in the form of credit policies, sustainable farming programs, and investment in processing capacity will help improve overall competitiveness and long-term growth.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn