April 2025 alone saw impressive growth, with exports hitting USD 900.4 million, a 16% increase year-on-year. Shrimp remained the top export, contributing USD 1.3 billion, up 33.5%, fueled by strong demand from Japan and China. Notably, lobster exports surged by 295% to USD 335 million, becoming a new bright spot. Pangasius exports grew moderately by 10.4% to USD 640 million, supported by a 49% rise in value-added processed products. Shelled mollusks like clams, mussels, and cockles reached USD 84.8 million, up 85.5%, showing great potential in niche markets such as the EU and Japan.
By market, the CPTPP bloc led with USD 931 million, up 29%, with Japan alone accounting for USD 531 million. China and Hong Kong surged to USD 716 million, increasing 57.4% thanks to strong demand before and after Lunar New Year. The EU and South Korea also recorded stable growth at USD 352 million and USD 262 million respectively. Emerging markets such as Brazil, Egypt, and India showed promising growth, with pangasius exports to Brazil up 67% and tuna exports to Thailand up 214%.
Product restructuring was another highlight. Value-added processed products like battered pangasius, processed squid, and frozen octopus saw strong growth, reflecting consumer trends towards convenience and premium quality in major markets. This indicates Vietnamese companies are investing heavily in processing technology and product diversification to boost competitiveness.
However, challenges remain significant. The U.S., the second-largest market with exports worth USD 539 million, has introduced new tariffs including a 10% tax on processed products, leading to a 9% drop in exports in April. The risk of retaliatory tariffs up to 46%, anti-dumping and countervailing duties on shrimp and pangasius, alongside expanded SIMP program and strict traceability requirements, exert considerable pressure on exporters. The Marine Mammal Protection Act (MMPA) also poses a major challenge, with potential import bans from 2026 if compliance is not met.
In the EU, the ongoing IUU yellow card warning disrupts certification and shipment processes. Meanwhile, China, despite strong growth, faces competition from local products and quality control pressures. Rising production costs—covering raw materials, feed, logistics—combined with container shortages and higher freight rates are squeezing profit margins.
In response, businesses are flexibly shifting to promising markets like Japan, South Korea, ASEAN, and the Middle East, leveraging free trade agreements. Enhancing deep processing and developing value-added products not only boost export turnover but also reduce reliance on volatile traditional markets.
To sustain growth, the industry must focus on strategic solutions: investing in traceability systems, expanding deep processing, exploring new markets, stabilizing supply, and increasing government support such as debt relief, interest rate cuts, and simplified administrative procedures to help businesses overcome financial difficulties.
(seafood.vasep.com.vn) Vietnam's tilapia exports to Japan posted strong growth in the first half of 2026, while a promising new trend has emerged in the value-added product segment. Notably, Vietnamese tilapia fillets have been exported to Japan for use in sushi and sashimi, creating new opportunities to enhance the value of the industry in one of the world's most demanding seafood markets.
(seafood.vasep.com.vn) After a relatively sluggish first quarter, Vietnam's exports of fish cakes and surimi showed a clearer recovery in the second quarter, particularly in June. Export value in the first six months of 2026 reached USD 148 million, down 2% year on year. However, the newly imposed 12.5% additional U.S. tariff on Vietnamese goods, intensifying competition in Northeast Asia, and increasingly stringent traceability requirements in the EU are making the outlook for the second half of the year more uncertain.
(seafood.vasep.com.vn) In June 2026, Vietnam's shrimp exports reached nearly USD 458 million, up 24% year-on-year. In the first six months of 2026, export value totaled USD 2.35 billion, an increase of 14.2% compared with the same period last year. Growth was driven mainly by the Chinese market and the strong performance of lobster exports, while shrimp exports continued to face pressure from U.S. tariffs and rising logistics costs.
(seafood.vasep.com.vn) As part of Vietfish 2026, the Hosted Buyer Program is designed as a specialized B2B matchmaking initiative for selected international buyers, providing opportunities to meet directly with Vietnamese seafood exporters, gain the latest market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
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