April 2025 alone saw impressive growth, with exports hitting USD 900.4 million, a 16% increase year-on-year. Shrimp remained the top export, contributing USD 1.3 billion, up 33.5%, fueled by strong demand from Japan and China. Notably, lobster exports surged by 295% to USD 335 million, becoming a new bright spot. Pangasius exports grew moderately by 10.4% to USD 640 million, supported by a 49% rise in value-added processed products. Shelled mollusks like clams, mussels, and cockles reached USD 84.8 million, up 85.5%, showing great potential in niche markets such as the EU and Japan.
By market, the CPTPP bloc led with USD 931 million, up 29%, with Japan alone accounting for USD 531 million. China and Hong Kong surged to USD 716 million, increasing 57.4% thanks to strong demand before and after Lunar New Year. The EU and South Korea also recorded stable growth at USD 352 million and USD 262 million respectively. Emerging markets such as Brazil, Egypt, and India showed promising growth, with pangasius exports to Brazil up 67% and tuna exports to Thailand up 214%.
Product restructuring was another highlight. Value-added processed products like battered pangasius, processed squid, and frozen octopus saw strong growth, reflecting consumer trends towards convenience and premium quality in major markets. This indicates Vietnamese companies are investing heavily in processing technology and product diversification to boost competitiveness.
However, challenges remain significant. The U.S., the second-largest market with exports worth USD 539 million, has introduced new tariffs including a 10% tax on processed products, leading to a 9% drop in exports in April. The risk of retaliatory tariffs up to 46%, anti-dumping and countervailing duties on shrimp and pangasius, alongside expanded SIMP program and strict traceability requirements, exert considerable pressure on exporters. The Marine Mammal Protection Act (MMPA) also poses a major challenge, with potential import bans from 2026 if compliance is not met.
In the EU, the ongoing IUU yellow card warning disrupts certification and shipment processes. Meanwhile, China, despite strong growth, faces competition from local products and quality control pressures. Rising production costs—covering raw materials, feed, logistics—combined with container shortages and higher freight rates are squeezing profit margins.
In response, businesses are flexibly shifting to promising markets like Japan, South Korea, ASEAN, and the Middle East, leveraging free trade agreements. Enhancing deep processing and developing value-added products not only boost export turnover but also reduce reliance on volatile traditional markets.
To sustain growth, the industry must focus on strategic solutions: investing in traceability systems, expanding deep processing, exploring new markets, stabilizing supply, and increasing government support such as debt relief, interest rate cuts, and simplified administrative procedures to help businesses overcome financial difficulties.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
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