The US remains the key market but growth slows down
In the first nine months of 2025, crab exports to the US reached more than USD 46 million, accounting for nearly 81% of total export value, up 5% compared to the same period in 2024. However, compared with the double-digit growth rate of the previous year, this increase shows that consumption in the US market is slowing down due to high prices, rising logistics costs, and abundant supply from Indonesia and the Philippines.
Nevertheless, the US remains the main market, especially for cooked crab meat and canned crab, which are favored by consumers in the restaurant and retail segments.
EU and CPTPP emerge as new bright spots
A notable highlight in the picture of Vietnam’s crab exports in 2025 is the strong recovery in the EU and CPTPP markets. Exports to the EU reached more than USD 2 million, up 161% compared to the same period last year; particularly, France more than doubled (+208%), becoming the largest crab import market of Vietnam within this bloc. Exports to the countries participating in the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) also recorded an increase of 28%. Exports to markets such as the UK and Australia all showed positive signs. Especially, Australia surged by 280% in September 2025, reflecting strong demand for convenient processed crab products and high-quality frozen products.
Asian markets see strong fluctuations
In contrast with the upward trend in Europe, crab exports to China and Hong Kong dropped sharply by 55% and 7% respectively in the nine months. The main reasons came from weak purchasing power and stricter quarantine regulations after the Chinese domestic market had abundant supply from local catches. South Korea also recorded a decrease of 17%, reflecting the trend of dieting and substitution by domestic products or cheaper shrimp and fish.
Global crab market trends in 2025
In 2025, the global crab market witnesses prices remaining at high levels due to limited natural catches, rising logistics costs, while demand in the US, Japan, and China remains strong. Products such as snow crab, king crab, and blue swimming crab – which are mainly exported by Vietnam – all tend to maintain or slightly increase prices in Q4/2025. Importers are paying more attention to traceability, sustainability certification, and deep processing – a trend that many Vietnamese enterprises are shifting toward to meet market requirements.
Outlook for late 2025–2026: Expanding value-added products
With a stable recovery foundation, Vietnam’s crab exports in the last months of 2025 are expected to maintain a slight upward trend, thanks to high demand during the festive season in the US and Europe. In 2026, growth is forecast to reach 3–5%, if enterprises continue to diversify products and markets. However, changes in US trade policy may restrain shipments to this market and cause export revenue instability. To take advantage of this trend, Vietnamese enterprises need to: invest in deep-processed products (packed crab meat, canned crab, crab surimi); promote sustainability certification (MSC, FIP) to expand exports to the EU and Japan; and diversify markets to avoid excessive dependence on the US.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s tuna exports to Lithuania surpassed $14 million, up 8% year on year. While the increase remains modest, it is notable given the continued pressure on Vietnamese tuna exports to the EU as a whole. More importantly, export turnover to Lithuania has shown a clearer recovery in recent months, making the market a destination worth monitoring for Vietnamese businesses in Europe.
(seafood.vasep.com.vn) Vietnam’s squid and octopus exports exceeded $527 million in the first eight months of 2026, marking a 15% year-on-year increase. This growth is particularly notable given the strong baseline established in 2025, when export turnover for the same period reached $458 million, a 13% rise from 2024.
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