According to the Institute for Policy and Strategy of Agriculture and Rural Development (IPSARD), Vietnam’s vegetable and fruit exports to TPP member states have grown steadily in recent years. Thanh long (dragon fruit) has made its way to New Zealand and Australia, and litchi, logan and mango to the US.
Vietnam’s vegetable and fruit shipments to Pacific Rim nations have amounted to some US$200 million, accounting for 10% of the total.
IPSARD said tariff cuts and exemptions under the TPP agreement will be of great help for Vietnam to boost exports to other TPP member states. Japan, the US. and Mexico will emerge as potential markets for Vietnam’s fresh and processed vegetables and fruits.
Under its commitments to the TPP, Japan will cut import tariffs on vegetables and fruits to zero right after the TPP agreement comes into force. Notably, Japan’s taxes on some Vietnamese items with large export volumes will drop gradually.
At present, import taxes of 40% within quota or 2,796 yen per kilogram for the volume exceeding quota are imposed on potato. Japan pledged to cut the duty for the volume exceeding the quota by 15% after six years.
Data showed that the northeast Asian country has bought an average of 200 tons of potatoes from Vietnam annually over the past three years.
Meanwhile, Japan imposes an import tariff of 17% on tea within quota, which will be lowered to zero after six years. Vietnam ships to Japan around 300 tons of tea a year.
Japan’s import tax of 33 yen per kilogram is applied to pineapple exports out of quota, and it will fall by 15% in six years. Vietnam’s pineapple shipments to the Japanese market reach an average of 40 tons per year.
IPSARD said in a report that Japan as a member of the TPP agreement will become a potential market for Vietnamese vegetables and fruits.
However, IPSARD pointed out Vietnam has yet to take steps to tap into the Japanese market. Antibiotic residues and food hygiene and safety matters have prevented Vietnam’s fresh vegetables and fruits from entering the US and Japanese markets.
Meanwhile, processed vegetables and fruits make up small proportions of the export volume. In 2013, they accounted for over 20% of the total.
Vietnam spends some US$100 million buying vegetables and fruits from other TPP members, mainly the US and Australia. The two nations will be able to penetrate deeper into the domestic market, backed by tax reductions under Vietnam’s commitments to the TPP agreement.
Vegetables and fruits imported from TPP member states strongly compete with Vietnamese farm produce in the high-end segment. In the future, fierce competition might be seen in all segments.
Product quality, design, food hygiene and safety and production cost should be improved for Vietnam’s vegetables and fruits to stay competitive, according to IPSARD report.
TPP member states, except for Mexico, currently quote import tariffs of 0%-5% on unprocessed and semi-processed seafood. Therefore, tariff reductions by TPP nations are not much meaningful to Vietnam’s exports of these products.
However, there is huge potential for exports of value-added products to the US, Japan and Canada. Given poor technology, Vietnam must focus on the processing stage of the seafood value chain.
IPSARD said in the report that the biggest challenge for Vietnam’s farm produce is that despite tax reductions, TPP members will rely on non-tariff barriers. Therefore, Vietnam’s seafood exporters will have to overcome technical barriers and meet high food hygiene and safety standards if they want to tap into key markets like the US and Japan.
(seafood.vasep.com.vn) In Gia Vien district, tilapia farming—particularly the “duong nghiep” strain—is expanding rapidly and gradually becoming an efficient production model for local farmers. Hatcheries in the area are supplying high-quality, uniform, and disease-free fingerlings, meeting the growing demand for commercial farming.
(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).
(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.
(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.
(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.
(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.
(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.
(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.
(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.
(seafood.vasep.com.vn) In February 2026, Vietnam’s shrimp exports reached nearly USD 310 million, up 17% year-on-year. Cumulatively for the first two months of the year, shrimp export value totaled USD 690 million, an increase of 20% compared with the same period last year. Compared with the 22% growth recorded in January, the pace of increase in February slowed somewhat, reflecting seasonal factors as the Lunar New Year holiday partially disrupted processing and shipment activities. Nevertheless, the nearly 20% growth in the first two months indicates that shrimp orders from Vietnam are maintaining a more positive trend than in the same period last year.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn