According to the Institute for Policy and Strategy of Agriculture and Rural Development (IPSARD), Vietnam’s vegetable and fruit exports to TPP member states have grown steadily in recent years. Thanh long (dragon fruit) has made its way to New Zealand and Australia, and litchi, logan and mango to the US.
Vietnam’s vegetable and fruit shipments to Pacific Rim nations have amounted to some US$200 million, accounting for 10% of the total.
IPSARD said tariff cuts and exemptions under the TPP agreement will be of great help for Vietnam to boost exports to other TPP member states. Japan, the US. and Mexico will emerge as potential markets for Vietnam’s fresh and processed vegetables and fruits.
Under its commitments to the TPP, Japan will cut import tariffs on vegetables and fruits to zero right after the TPP agreement comes into force. Notably, Japan’s taxes on some Vietnamese items with large export volumes will drop gradually.
At present, import taxes of 40% within quota or 2,796 yen per kilogram for the volume exceeding quota are imposed on potato. Japan pledged to cut the duty for the volume exceeding the quota by 15% after six years.
Data showed that the northeast Asian country has bought an average of 200 tons of potatoes from Vietnam annually over the past three years.
Meanwhile, Japan imposes an import tariff of 17% on tea within quota, which will be lowered to zero after six years. Vietnam ships to Japan around 300 tons of tea a year.
Japan’s import tax of 33 yen per kilogram is applied to pineapple exports out of quota, and it will fall by 15% in six years. Vietnam’s pineapple shipments to the Japanese market reach an average of 40 tons per year.
IPSARD said in a report that Japan as a member of the TPP agreement will become a potential market for Vietnamese vegetables and fruits.
However, IPSARD pointed out Vietnam has yet to take steps to tap into the Japanese market. Antibiotic residues and food hygiene and safety matters have prevented Vietnam’s fresh vegetables and fruits from entering the US and Japanese markets.
Meanwhile, processed vegetables and fruits make up small proportions of the export volume. In 2013, they accounted for over 20% of the total.
Vietnam spends some US$100 million buying vegetables and fruits from other TPP members, mainly the US and Australia. The two nations will be able to penetrate deeper into the domestic market, backed by tax reductions under Vietnam’s commitments to the TPP agreement.
Vegetables and fruits imported from TPP member states strongly compete with Vietnamese farm produce in the high-end segment. In the future, fierce competition might be seen in all segments.
Product quality, design, food hygiene and safety and production cost should be improved for Vietnam’s vegetables and fruits to stay competitive, according to IPSARD report.
TPP member states, except for Mexico, currently quote import tariffs of 0%-5% on unprocessed and semi-processed seafood. Therefore, tariff reductions by TPP nations are not much meaningful to Vietnam’s exports of these products.
However, there is huge potential for exports of value-added products to the US, Japan and Canada. Given poor technology, Vietnam must focus on the processing stage of the seafood value chain.
IPSARD said in the report that the biggest challenge for Vietnam’s farm produce is that despite tax reductions, TPP members will rely on non-tariff barriers. Therefore, Vietnam’s seafood exporters will have to overcome technical barriers and meet high food hygiene and safety standards if they want to tap into key markets like the US and Japan.
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
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