According to the Institute for Policy and Strategy of Agriculture and Rural Development (IPSARD), Vietnam’s vegetable and fruit exports to TPP member states have grown steadily in recent years. Thanh long (dragon fruit) has made its way to New Zealand and Australia, and litchi, logan and mango to the US.
Vietnam’s vegetable and fruit shipments to Pacific Rim nations have amounted to some US$200 million, accounting for 10% of the total.
IPSARD said tariff cuts and exemptions under the TPP agreement will be of great help for Vietnam to boost exports to other TPP member states. Japan, the US. and Mexico will emerge as potential markets for Vietnam’s fresh and processed vegetables and fruits.
Under its commitments to the TPP, Japan will cut import tariffs on vegetables and fruits to zero right after the TPP agreement comes into force. Notably, Japan’s taxes on some Vietnamese items with large export volumes will drop gradually.
At present, import taxes of 40% within quota or 2,796 yen per kilogram for the volume exceeding quota are imposed on potato. Japan pledged to cut the duty for the volume exceeding the quota by 15% after six years.
Data showed that the northeast Asian country has bought an average of 200 tons of potatoes from Vietnam annually over the past three years.
Meanwhile, Japan imposes an import tariff of 17% on tea within quota, which will be lowered to zero after six years. Vietnam ships to Japan around 300 tons of tea a year.
Japan’s import tax of 33 yen per kilogram is applied to pineapple exports out of quota, and it will fall by 15% in six years. Vietnam’s pineapple shipments to the Japanese market reach an average of 40 tons per year.
IPSARD said in a report that Japan as a member of the TPP agreement will become a potential market for Vietnamese vegetables and fruits.
However, IPSARD pointed out Vietnam has yet to take steps to tap into the Japanese market. Antibiotic residues and food hygiene and safety matters have prevented Vietnam’s fresh vegetables and fruits from entering the US and Japanese markets.
Meanwhile, processed vegetables and fruits make up small proportions of the export volume. In 2013, they accounted for over 20% of the total.
Vietnam spends some US$100 million buying vegetables and fruits from other TPP members, mainly the US and Australia. The two nations will be able to penetrate deeper into the domestic market, backed by tax reductions under Vietnam’s commitments to the TPP agreement.
Vegetables and fruits imported from TPP member states strongly compete with Vietnamese farm produce in the high-end segment. In the future, fierce competition might be seen in all segments.
Product quality, design, food hygiene and safety and production cost should be improved for Vietnam’s vegetables and fruits to stay competitive, according to IPSARD report.
TPP member states, except for Mexico, currently quote import tariffs of 0%-5% on unprocessed and semi-processed seafood. Therefore, tariff reductions by TPP nations are not much meaningful to Vietnam’s exports of these products.
However, there is huge potential for exports of value-added products to the US, Japan and Canada. Given poor technology, Vietnam must focus on the processing stage of the seafood value chain.
IPSARD said in the report that the biggest challenge for Vietnam’s farm produce is that despite tax reductions, TPP members will rely on non-tariff barriers. Therefore, Vietnam’s seafood exporters will have to overcome technical barriers and meet high food hygiene and safety standards if they want to tap into key markets like the US and Japan.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
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