According to the Institute for Policy and Strategy of Agriculture and Rural Development (IPSARD), Vietnam’s vegetable and fruit exports to TPP member states have grown steadily in recent years. Thanh long (dragon fruit) has made its way to New Zealand and Australia, and litchi, logan and mango to the US.
Vietnam’s vegetable and fruit shipments to Pacific Rim nations have amounted to some US$200 million, accounting for 10% of the total.
IPSARD said tariff cuts and exemptions under the TPP agreement will be of great help for Vietnam to boost exports to other TPP member states. Japan, the US. and Mexico will emerge as potential markets for Vietnam’s fresh and processed vegetables and fruits.
Under its commitments to the TPP, Japan will cut import tariffs on vegetables and fruits to zero right after the TPP agreement comes into force. Notably, Japan’s taxes on some Vietnamese items with large export volumes will drop gradually.
At present, import taxes of 40% within quota or 2,796 yen per kilogram for the volume exceeding quota are imposed on potato. Japan pledged to cut the duty for the volume exceeding the quota by 15% after six years.
Data showed that the northeast Asian country has bought an average of 200 tons of potatoes from Vietnam annually over the past three years.
Meanwhile, Japan imposes an import tariff of 17% on tea within quota, which will be lowered to zero after six years. Vietnam ships to Japan around 300 tons of tea a year.
Japan’s import tax of 33 yen per kilogram is applied to pineapple exports out of quota, and it will fall by 15% in six years. Vietnam’s pineapple shipments to the Japanese market reach an average of 40 tons per year.
IPSARD said in a report that Japan as a member of the TPP agreement will become a potential market for Vietnamese vegetables and fruits.
However, IPSARD pointed out Vietnam has yet to take steps to tap into the Japanese market. Antibiotic residues and food hygiene and safety matters have prevented Vietnam’s fresh vegetables and fruits from entering the US and Japanese markets.
Meanwhile, processed vegetables and fruits make up small proportions of the export volume. In 2013, they accounted for over 20% of the total.
Vietnam spends some US$100 million buying vegetables and fruits from other TPP members, mainly the US and Australia. The two nations will be able to penetrate deeper into the domestic market, backed by tax reductions under Vietnam’s commitments to the TPP agreement.
Vegetables and fruits imported from TPP member states strongly compete with Vietnamese farm produce in the high-end segment. In the future, fierce competition might be seen in all segments.
Product quality, design, food hygiene and safety and production cost should be improved for Vietnam’s vegetables and fruits to stay competitive, according to IPSARD report.
TPP member states, except for Mexico, currently quote import tariffs of 0%-5% on unprocessed and semi-processed seafood. Therefore, tariff reductions by TPP nations are not much meaningful to Vietnam’s exports of these products.
However, there is huge potential for exports of value-added products to the US, Japan and Canada. Given poor technology, Vietnam must focus on the processing stage of the seafood value chain.
IPSARD said in the report that the biggest challenge for Vietnam’s farm produce is that despite tax reductions, TPP members will rely on non-tariff barriers. Therefore, Vietnam’s seafood exporters will have to overcome technical barriers and meet high food hygiene and safety standards if they want to tap into key markets like the US and Japan.
(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s tilapia exports to Asian markets showed varying trends across regions and countries. The Middle East recorded strong growth, with Saudi Arabia emerging as the largest Asian market for Vietnamese tilapia. ASEAN markets also expanded significantly, driven primarily by Malaysia. Meanwhile, Japan maintained solid growth, while exports to South Korea declined compared to the same period in 2025.
(seafood.vasep.com.vn) Shrimp and pangasius continued to lead growth, helping seafood exports reach $4.67 billion in the first five months of the year; however, differentiation among product groups and increasingly stringent requirements from importing markets are posing many challenges for the industry.
(seafood.vasep.com.vn) Every day, the seafood processing industry in Ca Mau generates large quantities of shrimp heads and shells during processing operations. In the past, these by-products were largely treated as waste, increasing production costs and posing potential environmental risks. However, thanks to advanced processing technologies, materials once considered waste are now being transformed into high-value products, creating a circular economy model within the seafood industry.
(seafood.vasep.com.vn) Vietnam Clean Seafood Corporation has invested in a 280-hectare super-intensive shrimp farming zone in Tran De Commune, Can Tho City, generating export value of approximately VND 3 billion per hectare per year—around 50 times higher than traditional agricultural production.
(vasep.com.vn) Vietnam’s seafood exports reached USD 1.02 billion in May 2026, up 0.6% year-on-year. Cumulative exports in the first five months of 2026 totaled USD 4.67 billion, an increase of 11% compared to the same period in 2025.
(seafood.vasep.com.vn) In a rapidly changing global seafood market, timely insights and reliable data are more critical than ever. The Report on Vietnam Seafood Exports in Q1/2026 provides a comprehensive overview of the latest developments in Vietnam’s seafood production, trade performance, and export trends, helping businesses navigate uncertainty and identify new growth opportunities.
(seafood.vasep.com.vn) While many major markets continue to experience slow growth, Russia has emerged as a brighter destination for Vietnamese tuna exports in early 2026. Export turnover to this market increased by nearly 55% in the first four months of the year, indicating a clear improvement in demand. Nevertheless, Russia remains a market that should be viewed with both optimism and caution.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) In the first four months of 2026, Vietnam’s tilapia exports reached USD 49 million, up 151% compared to the same period in 2025. This impressive growth reflects positive momentum in the tilapia sector, with Brazil emerging as a key driver of growth, while frozen tilapia fillets continued to be the industry's leading export product.
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