Key single markets: China regains growth momentum
Exports to China & Hong Kong reached USD 73 million in October, up 19% year-on-year. After a slowdown in September, the market has firmly resumed its upward trajectory, confirming a clear rebound in Chinese import demand, especially ahead of the year-end consumption peak.
In contrast, the United States recorded $29 million, down 17% from the same month last year. The Brazilian market reached USD 15 million in October, up 1% - a modest but notable rebound after a decline in September. The United Kingdom continued its sharp decline, with exports dropping to $4 million, down 33% year-on-year.
CPTPP and EU Markets: Growth with clear divergence
The CPTPP region, pangasius exports in the first ten months of 2025 reached $305 million, surging 36% year-on-year and now accounting for 17% of total pangasius exports. By market, Mexico reached $63 million (+1%), Japan hit $39 million (+14%) and Malaysia posted a strong 37% increase, signaling expanding demand in the region.
In the EU, total export value for the first ten months reached $149 million, up a modest 3%. Traditional markets such as the Netherlands and Germany continued to contract, while Spain posted strong 22% growth. This divergence underscores markedly different consumption patterns across EU member states.
Value-added products continue upward trend
During the first 10 months of 2025: frozen pangasius fillets (HS0304): nearly $1.5 billion, up 11% year-on-year. Other frozen/ whole/ dried pangasius (excluding HS0304): $315 million, virtually flat (+0.1%). Processed/ value-added pangasius products: $44 million, up 19%, accounting for 2.4% of total export - a strong potential for value-added items within Vietnam’s pangasius export structure.
After a subdued Q3, October delivered encouraging signs as several major markets began to turn positive, while others remained weighed down by inventories and seasonal import cycles ahead of the holidays.
In Q4/2025, some large markets may continue to weaken as demand has not yet fully recovered. The single most critical catalyst for the remainder of 2025 and into 2026 will be the outcome of POR20 in the United States: a confirmed 0% countervailing duty for Vietnamese exporters would significantly boost importer confidence. However, the lingering 20% reciprocal tariff will continue to pressure margins, reinforcing the urgency of market diversification.
The strategic direction for Q4/2025 and 2026 will be expanding exports to CPTPP members (Canada, Mexico, Malaysia, the UK) and the Middle East, where Vietnam benefits from tariff preferences and more favorable market access conditions. The EU is also expected to maintain growth, supported by more flexible technical regulations for farmed products, creating additional room for deeply processed pangasius items.
If Vietnam fully capitalises on these tariff advantages market-shifting opportunities, the pangasius sector stands an excellent chance of sustaining its recovery momentum and achieving durable, long-term growth in 2026.
(seafood.vasep.com.vn) The year 2026 marks a period of strong growth for Vietnam’s tilapia industry, but it is also a time when international export competition is becoming increasingly intense. Vietnam’s tilapia exports reached USD 99 million in 2025, up 140% compared to the previous year. In the first four months of 2026 alone, export value reached USD 49 million, a 151% increase year-on-year. As global demand for affordable whitefish continues to rise, Vietnam is emerging as a noteworthy competitor to traditional tilapia powerhouses such as China, Indonesia, Brazil, and Egypt.
(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s tilapia exports to Asian markets showed varying trends across regions and countries. The Middle East recorded strong growth, with Saudi Arabia emerging as the largest Asian market for Vietnamese tilapia. ASEAN markets also expanded significantly, driven primarily by Malaysia. Meanwhile, Japan maintained solid growth, while exports to South Korea declined compared to the same period in 2025.
(seafood.vasep.com.vn) Shrimp and pangasius continued to lead growth, helping seafood exports reach $4.67 billion in the first five months of the year; however, differentiation among product groups and increasingly stringent requirements from importing markets are posing many challenges for the industry.
(seafood.vasep.com.vn) Every day, the seafood processing industry in Ca Mau generates large quantities of shrimp heads and shells during processing operations. In the past, these by-products were largely treated as waste, increasing production costs and posing potential environmental risks. However, thanks to advanced processing technologies, materials once considered waste are now being transformed into high-value products, creating a circular economy model within the seafood industry.
(seafood.vasep.com.vn) Vietnam Clean Seafood Corporation has invested in a 280-hectare super-intensive shrimp farming zone in Tran De Commune, Can Tho City, generating export value of approximately VND 3 billion per hectare per year—around 50 times higher than traditional agricultural production.
(vasep.com.vn) Vietnam’s seafood exports reached USD 1.02 billion in May 2026, up 0.6% year-on-year. Cumulative exports in the first five months of 2026 totaled USD 4.67 billion, an increase of 11% compared to the same period in 2025.
(seafood.vasep.com.vn) In a rapidly changing global seafood market, timely insights and reliable data are more critical than ever. The Report on Vietnam Seafood Exports in Q1/2026 provides a comprehensive overview of the latest developments in Vietnam’s seafood production, trade performance, and export trends, helping businesses navigate uncertainty and identify new growth opportunities.
(seafood.vasep.com.vn) While many major markets continue to experience slow growth, Russia has emerged as a brighter destination for Vietnamese tuna exports in early 2026. Export turnover to this market increased by nearly 55% in the first four months of the year, indicating a clear improvement in demand. Nevertheless, Russia remains a market that should be viewed with both optimism and caution.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
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