The imminent arrival of Vietnam's inaugural tilapia export shipment at a Brazilian port holds not only commercial significance but also serves as evidence of joint efforts to promote economic and trade cooperation between the two countries, especially as bilateral ties have been upgraded to a strategic partnership and Brazil's recognition of Vietnam as a market economy.
This was affirmed by Vietnamese Ambassador to Brazil Bui Van Nghi in an interview with TTXVN reporters in South America, on the occasion of the first 24-ton container of Vietnamese tilapia departing Ho Chi Minh City's port on November 6 to be exported to Brazil via JBS Group, Brazil's largest food corporation.
Ambassador Bui Van Nghi emphasized that this represents a concrete result of enterprise connections, market expansion and affirmation of the quality of Vietnamese agricultural and aquatic products in the Brazilian and broader Latin American markets.
This is one of 32 containers, totaling 700 tons of tilapia - ordered by JBS, with products set to enter supermarket shelves, the Horeca distribution channel, and JBS’s showrooms in Brazil. The current container is expected to arrive at Santos Port on December 17.
JBS Group currently employs 280,000 personnel, operates 150 factories across many countries and leads the world in beef and chicken production; it is also investing $150 million in two beef processing plants in Vietnam.
According to Ambassador Bui Van Nghi, this event represents a new development in economic and trade cooperation between Vietnam and Brazil, materializing the mutual agricultural market opening agreement between the two countries that Vietnamese Prime Minister Pham Minh Chinh and Brazilian President Lula da Silva committed to during their high-level meeting on the sidelines of the expanded BRICS summit in Rio de Janeiro in July 2025.
Both sides agreed to continue opening agricultural markets to each other. Vietnam will open its market to Brazilian beef, while Brazil will open its market to Vietnamese tilapia, tra and basa fish.
Ambassador Bui Van Nghi also stated that the Vietnamese Embassy in Brazil will continue to accompany businesses and localities of both countries, supporting promotion, connections and resolution of difficulties to enable more Vietnamese products to penetrate deeper and wider into the Brazilian and South American markets.
Meanwhile, Marcio Rodrigues, JBS Group's Executive Director in charge of market access, assessed that this event reflects the increasingly solid partnership between JBS and Vietnam, strengthened through specific activities such as investments in Vietnam, job creation and expanded imports of Vietnamese products.
Currently, the two countries are promoting negotiations toward signing a Trade Agreement between Vietnam and the Southern Common Market (MERCOSUR) bloc, in the context of Brazil serving as the rotating chair of the bloc in 2025, while enhancing connections between businesses, associations and relevant ministries and sectors to facilitate bilateral trade development in a direction of market diversification, balanced interests and sustainable development.
(seafood.vasep.com.vn) Although Germany’s tuna imports have declined, Vietnam’s tuna exports to the market continue to show positive signs. Notably, export value recovered strongly in Q3/2026, and German import data also show Vietnamese products strengthening their position amid competition among suppliers.
(seafood.vasep.com.vn) Seafood exports are holding double-digit growth, but the opportunities are not spread evenly across product groups and markets. As businesses draw up their plans for 2027, Vietnam Seafood Summit 2026 (VSS2026) offers a chance to look ahead together: what to sell, where to sell it, and how to prepare for growth in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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