According to statistics from Vietnam Customs, exports of fish cakes and surimi in May 2025 reached their highest level since the beginning of the year, nearing USD 31 million, up 33% compared to the same period last year. This brought total export value of these products in the first five months of the year to over USD 140 million, a 32% increase year-on-year – the highest in the past three years.
Exports of fish cakes and surimi to key markets such as South Korea, Thailand, China, and Japan all saw significant growth of over 30% compared to the same period in 2024. In addition, Vietnamese enterprises are expanding exports to other destinations such as the EU, Indonesia, the Philippines, and Russia, reflecting a clear effort to explore niche markets in an increasingly competitive environment.
According to businesses, global demand for surimi is rising rapidly, from Asia to Europe and North America, presenting Vietnam with numerous export opportunities. However, the industry also faces several challenges.
First, input costs are increasing due to a tightening supply of raw fish, which impacts production costs and price competitiveness.
Second, import markets are imposing stricter technical barriers, particularly regarding chemical residues, preservatives, and food safety standards.
Moreover, high logistics costs and intense competition from other countries in the region are putting additional pressure on Vietnamese exporters.
To sustain growth momentum, businesses need to focus on securing stable raw material sources, improving product quality, and meeting international standards. At the same time, it is essential to diversify export markets, tap into niche segments, and expand value-added product lines. Close coordination with relevant authorities to streamline administrative procedures and enhance trade promotion is also a critical success factor.
(seafood.vasep.com.vn) Vietnam’s seafood exports reached $989.5 million in November 2025, up 64.6% year-on-year. The robust monthly performance played a pivotal role in driving the total export turnover for the first 11 months of 2025 to $10.5 billion, representing a 19% increase compared with the same period in 2024.
(vasep.com.vn) Vietnam’s crab exports reached USD 81 million in the first 11 months of 2025, with the United States accounting for more than 82% of total value. While newly imposed reciprocal tariffs and the enforcement of provisions under the U.S. Marine Mammal Protection Act (MMPA) pose significant challenges for Vietnam, the European Union is emerging as a promising growth market.
(seafood.vasep.com.vn) The Ca Mau Department of Agriculture and Environment has recently issued a plan to develop specialized crab raw material zones serving official export channels, covering a scale of around 50,000 hectares. This marks a significant shift in the sea crab industry towards professional production aligned with market requirements.
(seafood.vasep.comvn) According to the Tay Ninh Statistics Office, fisheries output in the province fell significantly in November 2025 due to the impact of storms and heavy rainfall, which delayed harvesting activities, particularly for pangasius.
(seafood.vasep.com.vn) The year 2025 marks the 30th anniversary of the normalization of diplomatic relations between Vietnam and the United States (1995–2025). In parallel with the nation's progress in international economic integration, bilateral seafood trade has followed a remarkably impressive growth trajectory, expanding from an initial scale of just tens of millions of US dollars to nearly $2 billion annually. This growth has positioned the United States as Vietnam’s largest seafood export market for many consecutive years.
(seafood.vasep.com.vn) On December 12, 2025, the Vietnam Association of Seafood Processing and Export (VASEP) issued document 231/CV-VASEP regarding strengthening measures to combat IUU fishing and working with the Government to lift the EC's IUU yellow card warning.
(seafood.vasep.com.vn) Tilapia is easy to farm and provides high economic and nutritional value, making it a sought-after export commodity in many countries.
(seafood.vasep.com.vn) Vietnam’s seafood exports in the first 10 months of 2025 recorded significant progress, reaching more than USD 9.5 billion, up 15% year-on-year. This result reflects the sector’s persistent efforts amid a highly volatile market, especially policy shocks from the US Although signs of slowdown emerged in the third quarter due to countervailing taxes, key product groups still maintained strong momentum and created a foundation for full-year exports to reach USD 11 billion.
(seafood.vasep.com.vn) Vietnam’s agreement with the United States on a framework for reciprocal, fair, and balanced trade—reached during the 2025 ASEAN Summit in Malaysia—has generated strong optimism for Vietnamese exports, including tuna. Numerous positive points in the joint statement have raised high expectations for Vietnamese export goods, but turning these expectations into tangible benefits remains a long and challenging journey.
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