This year, Meg Major reports one retail executive told PG: “Overall, 2013 was a consistently good year from both a dollar and pound standpoint. Consumers were still buying our biggest driver, shrimp, even as price increases were passed on. It was probably one of the best years we’ve seen with our seafood sales in recent memory.”
PG’s survey for shrimp showed average dollars per store per week of $1,861, which is a 2.5% increase from the prior year. Volume declined by 2.1%, and promotional sales were cut back a relatively large 3%. Average retail prices were $8.04 which is up 7.7% from a year ago.
Other news from the survey was quite good, according to Major. For the first time ever in the twenty year history of this survey, not one of their retail panelists projected decreased seafood sales in 2014. 45.5% projected increased sales, and 54.5% anticipated static sales.
Other positives noted by Major were stronger demand for wild-caught products, certified sustainable products, and seasonal choices.
Within fresh seafood, the fin fish category increased average dollars and volume during the latest 52 weeks (up 3.5% and 5.3% respectively).
The crustaceans category (which includes crab and lobster, but not shrimp) had the largest growth within fresh seafood, up 7.2% in average weekly dollar sales and 12.7 percent in volume, aided by a 2.1 percent dip in average retail price.
The weekly dollar sales reported were $2,580 for finfish, $1,861 for shrimp, $717 for crustaceans, and $252 for mollusks.
The most interesting aspects of this survey, going into the Boston seafood show, is the confidence boost it gives retailers that consumers will stick with seafood, driven by increased interest in health and the variety of seafood products available.
With the decrease in promotional spending, another thing highlighted by Meg Major was the increased role for partners like Alaska Seafood Marketing Institute and the Louisiana Seafood Marketing Board in developing retail promotion activities.
(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.
(seafood.vasep.com.vn) Amid the increasingly evident impacts of drought and saltwater intrusion, the shrimp-rice production model in Ca Mau province continues to prove itself as a viable direction, contributing to higher farmer incomes, improved soil conditions and the promotion of ecological and sustainable agricultural development.
(seafood.vasep.com.vn) The management of fishing vessels, monitoring of fishing activities, and handling of violations in the fisheries sector in Lam Dong province have continued to be implemented in a synchronized and stringent manner, contributing to raising awareness of legal compliance among fishermen and aiming to end illegal, unreported and unregulated (IUU) fishing.
(seafood.vasep.com.vn) Can Tho’s fishery industry sustained steady growth in 2025 with total aquatic and marine output reaching nearly 783,000 tons, fulfilling 100% of the annual target. Aquaculture, capture fisheries and fishing fleet management were further strengthened, aiming for sustainable development in the coming years.
(seafood.vasep.com.vn) In 2025, Vietnam’s pangasius export turnover reached nearly USD 2.2 billion, up 8% year-on-year. This result indicates that pangasius exports maintained their growth momentum despite significant volatility in the global market environment. In December 2025, pangasius export value reached USD 200 million, up 10% compared to December 2024. This solid performance in the final month of the year reflects increased import demand for consumption and inventory replenishment in key markets.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain experienced significant fluctuations. According to Vietnam Customs, during the first 11 months of 2025, export turnover for the first 11 months of the year edged up by 0.3% year-on-year, reaching nearly $15 million.
(seafood.vasep.com.vn) Deputy Prime Minister Bui Thanh Son has signed Decision No. 16/QD-TTg, dated January 5, 2026, approving the implementation plan for the Vietnam-Israel Free Trade Agreement (VIFTA). Under the plan, in the coming period, ministries, ministerial-level agencies, government-affiliated entities and People’s Committees of provinces and centrally-run cities must institutionalize and execute tasks focused on the dissemination of information regarding VIFTA and the Israeli market; legislative and institutional development, as well as enhancing competitiveness and human resource growth...
(seafood.vasep.com.vn) Beyond achieving double-digit growth, Vietnam’s fish cake and surimi exports are showing a notable year-end "inflection point": the EU his accelerating with nearly twofold growth, China & Hong Kong are rising sharply, while the largest market, South Korea, signaled a slowdown in November. According to Vietnam Customs data, export turnover of fish cake and surimi reached $327 million in the first 11 months of 2025, up 22% year-on-year; November 2025 alone accounted for $35 million, marking a 5% increase. This serves as a critical foundation for exporters to reassess market structures and competitive intensity while finalizing order strategies for 2026.
(seafood.vasep.com.vn) Ca Mau, widely regarded as the nation’s “shrimp capital”, continued its strong performance in 2025 as shrimp output reached nearly 600,000 tons, maintaining its position as Vietnam’s leading shrimp-producing locality.
(seafood.vasep.com.vn) On December 29, 2025, at the 2025 Pangasius Industry Review Conference held in Can Tho City, the Vietnam Pangasius Association announced that fingerling prices have surged to record levels due to acute supply shortages.
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