This year, the number of businesses participating in this fair increased sharply, especially in the Asia and Pacific region. Many traditional partners and new importers came to the fair with the desire to find Vietnamese products. Therefore, this year's Fair is expected to promote Vietnam's seafood trade with the US and other importing countries.
Exports to the US tended to decline from the last quarter of 2022 and continued to decline deeply in the first 2 months of 2023. Up to now, the US only accounts for 14.5% of Vietnam's total seafood exports, but still holds the No. 1 import market position.
Although inflation has slowed down, gasoline prices have fallen, but production costs and prices of practical products in the US remain high. Consumers still have to tighten their spending during this period, they prefer to consume products with lower prices.
Due to high inflation, consumption of frozen seafood in the US increased sharply
Therefore, the average price of US seafood imports in the first month of the year fell by more than 9% compared to the same period last year. Vietnam is also among the countries that have reduced exports to the US because the average export price has decreased by the same amount.
By the end of February 2023, Vietnam's seafood exports to the US reached US$155 million, down 55% over the same period last year. In which, shrimp accounted for 37%, tuna accounted for 23%, pangasius accounted for 17% and other marine fish products accounted for 15%.
In the context of inflation, the US seafood import and consumption will increase in the frozen segment and decrease more in the value-added processed goods segment, the export price will continue to decrease compared to 2022. It will be difficult to have a strong breakthrough in the coming months.
In addition to the US market, in the scenario of Vietnam's seafood export in 2023, China is considered the driving force, after the country completely lifted the zero Covid policy.
However, China is like a “big pie” being shared by many exporting countries, creating too much competitive pressure. For Vietnam, there are two biggest competitors, Ecuador and India, which are occupying a dominant market share with more than 60% of China's shrimp imports. The strength of these two countries is frozen shrimp products, small size with cheap price. Not only shrimp, other seafood products such as marine fish, cephalopods,etc. Vietnam also faces competition.
Vietnamese shrimp faces strong competion from other suppliers such as India and Ecuador in the Chinese market
In the first two months of 2023, seafood exports to China and the US reached nearly 151 million USD, down 11% over the same period, mainly because of the decrease in January. Seafood exports to this market in February had quite positive results with an increase of 25%, export of many marine fish species increased sharply.
Beside key products like pangasius, Vietnamese seafood enterprises can make all use of strengths from fresh/live seafood exported to the Chinese market, for the restaurant, hotel, and tourism segments. For example: black tiger shrimp, lobster, sea fish, crab, oyster, fresh/raw scallop. In addition, enterprises can approach the Chinese market from a local perspective. There are localities in China with characteristics and consumption habits similar to Vietnam, preferring Vietnamese seafood products over other countries. To illustrate, Guangxi imports more than 75% of seafood from Vietnam, only 25% from other countries.
Vietnam's seafood exports in February showed signs of recovery compared to the previous month and are expected to be more positive in the coming months. Vietnam’s seafood exports in the first quarter are estimated to reach about $1.9-2 billion, down 25% compared to the same period last year.
Compiled by Thuy Linh
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(seafood.vasep.com.vn) Congalsa has acquired the entire charter capital of Lenger Seafood Vietnam, giving it full ownership of the business and its Nam Dinh processing facility.
(seafood.vasep.com.vn) Ninh Binh Province is entering a peak period of action against illegal, unreported and unregulated (IUU) fishing, focusing on thoroughly addressing violations, closely monitoring fishing vessels at ports and preventing vessels from violating regulations and operating illegally in foreign waters ahead of the European Commission’s (EC) upcoming inspection in 2026.
(vasep.com.vn) The application of biotechnology in seed production is increasingly viewed as a strategic imperative to upgrade pangasius fingerling quality, optimize farming efficiency and anchor sustainable industry development.
(vasep.com.vn) On September 15, 2026, in Can Tho, VASEP and ASC jointly organized a training course titled “New ASC standards: updates and practical implementation guidance for farms, businesses and aquafeed mills”. Beyond briefing stakeholders on updated ASC requirements for aquaculture facilities and feed production, the workshop dedicated substantial floor time to directly addressing on-the-ground compliance bottlenecks encountered by Vietnamese enterprises.
(searfood.vasep.com.vn) Vietnam’s tilapia exports continued to post positive results in the first eight months of 2026, with total export value reaching US$90 million, up 43% year-on-year. However, exports in August alone stood at US$11 million, down 8%, reflecting uneven market developments. Brazil remained the leading market, while Japan recorded notable growth, opening up new opportunities for Vietnamese tilapia products.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.3 billion in the first eight months of 2026, up 12% year on year. However, growth has begun to slow and become more differentiated across markets, while the U.S. and EU continue to present significant challenges. The latest insights from the Global Shrimp Forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers increasingly focus on quality, product specifications, supply stability and the ability to meet market-specific demand.
(seafood.vasep.com.vn) In August 2026, Vietnam’s seafood exports reached $1.14 billion, up 6% year on year. Cumulative eight-month exports rose 11.8% to $8.00 billion, though momentum has cooled compared to the 12.8% growth seen through July. China - Hong Kong and ASEAN are offsetting weakness in the U.S, EU and partly Japan. This divergence will likely widen in Q4 as trade tariffs and traceability requirements directly weigh on new orders.
(seafood.vasep.com.vn) Vietnam–Russia relations are entering a new phase of cooperation, with a focus on expanding trade, investment and economic connectivity. Against this backdrop, tuna is emerging as one of the seafood products with significant growth potential in the Russian market. Export data for the first seven months of 2026 show strong growth in Vietnamese tuna exports to Russia. However, turning this momentum into sustainable market share will require businesses to address challenges related to logistics, payment and supply competition.
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