January has brought in a promising start for 2025, with a slight increase of 3% in seafood exports compared to the same time last year. The total export value hit over $774 million, setting a positive tone for the year ahead.
Key highlights from exports in January
The main driver of this increase? Higher demand from China during the Lunar New Year celebrations. The Chinese market, in particular, has shown a surge in imports of high-end seafood products like lobster, crab, and clams. Notably, lobster exports to China reached a staggering $70 million in January, nearly half of Vietnam's seafood exports to China for the period, marking a ninefold increase from last year. Similarly, exports of crab to China skyrocketed 18 times, hitting $18.5 million in the same month.
Thanks to the boost in lobster exports, Vietnam’s total shrimp exports have surged by 24%, providing an important boost not only for China but also for other ASEAN markets. These markets remain crucial for Vietnam’s seafood industry, and such growth is vital in maintaining the sector’s positive trajectory.
Declining exports and global market uncertainty
While some products like pangasius, tuna, cephalopod, and other items have seen a decline in exports, this is relatively typical for this time of year. Experts are watching closely as global seafood trade is largely influenced by shifting policies, particularly U.S. tariff regulations. With the new administration in place, it’s still early to determine how these tariffs will impact the seafood industry, both for Vietnam and other global players.
Experts estimate that it will take 3 to 6 months to get a clearer view of how the U.S. market will evolve in response to these policies. During this time, we can expect both exporters and U.S. importers to ramp up trade activity. This could lead to an uptick in exports to the U.S. in the coming months. However, there are challenges ahead—rising transportation and logistics costs could be a concern, especially for popular items like shrimp and pangasius.
The competition and emerging trends
While Vietnam’s position in the Chinese seafood market remains strong, competition is heating up. With local Chinese products and competitors from countries like India, Ecuador, and Canada vying for space in markets like the U.S., Europe, and ASEAN, it’s going to be tough. Additionally, with new import tariffs from the U.S. affecting China and Canada, the dynamics are shifting, and it’s unclear how the global seafood market will adapt.
In the face of this competition, Vietnamese businesses need to stay flexible and responsive to changes in the market. Here are a few recommendations:
Recommendations for Vietnamese seafood businesses
(seafood.vasep.com.vn) The year 2026 marks a period of strong growth for Vietnam’s tilapia industry, but it is also a time when international export competition is becoming increasingly intense. Vietnam’s tilapia exports reached USD 99 million in 2025, up 140% compared to the previous year. In the first four months of 2026 alone, export value reached USD 49 million, a 151% increase year-on-year. As global demand for affordable whitefish continues to rise, Vietnam is emerging as a noteworthy competitor to traditional tilapia powerhouses such as China, Indonesia, Brazil, and Egypt.
(seafood.vasep.com.vn) With continued policy support, technological innovation and close coordination among authorities, businesses and farmers, Vietnam’s pangasius industry is expected to make a strong and sustainable breakthrough during the 2026–2030 period, reinforcing its position as the world’s leading exporter of the fish.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s tilapia exports to Asian markets showed varying trends across regions and countries. The Middle East recorded strong growth, with Saudi Arabia emerging as the largest Asian market for Vietnamese tilapia. ASEAN markets also expanded significantly, driven primarily by Malaysia. Meanwhile, Japan maintained solid growth, while exports to South Korea declined compared to the same period in 2025.
(seafood.vasep.com.vn) Shrimp and pangasius continued to lead growth, helping seafood exports reach $4.67 billion in the first five months of the year; however, differentiation among product groups and increasingly stringent requirements from importing markets are posing many challenges for the industry.
(seafood.vasep.com.vn) Every day, the seafood processing industry in Ca Mau generates large quantities of shrimp heads and shells during processing operations. In the past, these by-products were largely treated as waste, increasing production costs and posing potential environmental risks. However, thanks to advanced processing technologies, materials once considered waste are now being transformed into high-value products, creating a circular economy model within the seafood industry.
(seafood.vasep.com.vn) Vietnam Clean Seafood Corporation has invested in a 280-hectare super-intensive shrimp farming zone in Tran De Commune, Can Tho City, generating export value of approximately VND 3 billion per hectare per year—around 50 times higher than traditional agricultural production.
(vasep.com.vn) Vietnam’s seafood exports reached USD 1.02 billion in May 2026, up 0.6% year-on-year. Cumulative exports in the first five months of 2026 totaled USD 4.67 billion, an increase of 11% compared to the same period in 2025.
(seafood.vasep.com.vn) In a rapidly changing global seafood market, timely insights and reliable data are more critical than ever. The Report on Vietnam Seafood Exports in Q1/2026 provides a comprehensive overview of the latest developments in Vietnam’s seafood production, trade performance, and export trends, helping businesses navigate uncertainty and identify new growth opportunities.
(seafood.vasep.com.vn) While many major markets continue to experience slow growth, Russia has emerged as a brighter destination for Vietnamese tuna exports in early 2026. Export turnover to this market increased by nearly 55% in the first four months of the year, indicating a clear improvement in demand. Nevertheless, Russia remains a market that should be viewed with both optimism and caution.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn