January has brought in a promising start for 2025, with a slight increase of 3% in seafood exports compared to the same time last year. The total export value hit over $774 million, setting a positive tone for the year ahead.
Key highlights from exports in January
The main driver of this increase? Higher demand from China during the Lunar New Year celebrations. The Chinese market, in particular, has shown a surge in imports of high-end seafood products like lobster, crab, and clams. Notably, lobster exports to China reached a staggering $70 million in January, nearly half of Vietnam's seafood exports to China for the period, marking a ninefold increase from last year. Similarly, exports of crab to China skyrocketed 18 times, hitting $18.5 million in the same month.
Thanks to the boost in lobster exports, Vietnam’s total shrimp exports have surged by 24%, providing an important boost not only for China but also for other ASEAN markets. These markets remain crucial for Vietnam’s seafood industry, and such growth is vital in maintaining the sector’s positive trajectory.
Declining exports and global market uncertainty
While some products like pangasius, tuna, cephalopod, and other items have seen a decline in exports, this is relatively typical for this time of year. Experts are watching closely as global seafood trade is largely influenced by shifting policies, particularly U.S. tariff regulations. With the new administration in place, it’s still early to determine how these tariffs will impact the seafood industry, both for Vietnam and other global players.
Experts estimate that it will take 3 to 6 months to get a clearer view of how the U.S. market will evolve in response to these policies. During this time, we can expect both exporters and U.S. importers to ramp up trade activity. This could lead to an uptick in exports to the U.S. in the coming months. However, there are challenges ahead—rising transportation and logistics costs could be a concern, especially for popular items like shrimp and pangasius.
The competition and emerging trends
While Vietnam’s position in the Chinese seafood market remains strong, competition is heating up. With local Chinese products and competitors from countries like India, Ecuador, and Canada vying for space in markets like the U.S., Europe, and ASEAN, it’s going to be tough. Additionally, with new import tariffs from the U.S. affecting China and Canada, the dynamics are shifting, and it’s unclear how the global seafood market will adapt.
In the face of this competition, Vietnamese businesses need to stay flexible and responsive to changes in the market. Here are a few recommendations:
Recommendations for Vietnamese seafood businesses
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
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