North American Seafood Exhibition 2024: Vietnam - A Sustainable Destination for Seafood

(seafood.vasep.com.vn) On March 10, 2024, the North American Seafood Exhibition opened in Boston, USA. The exhibition take place within 3 days, from March 10–12, 2024.

This is the 42nd Exhibition in Boston, attracting more than 22,000 seafood experts from around the world to attend, with 1,300 exhibitors from 50 countries around the world.

Exhibitions at the beginning of the year not only open the door for new-year transactions, but businesses can also evaluate market trends through in-depth thematic seminars on current areas of interest in the seafood industry in the US, and the world, creating an interesting playground for those interested in the seafood industry. The exhibition also organizes food demonstrations by seafood brands, launching new product lines aimed at consumer convenience and health.

Participating in the 2024 North American Seafood Exhibition, the Vietnam Association of Seafood Exporters and Producers (VASEP) has registered an area of 1,600 square feet to organize a private booth and a joint booth under the National Trade Promotion Program. In 2024, Vietnam has17 seafood companies participated in the exhibition, including 6 Pangasius enterprises, 4 shrimp units, 2 tuna ones, and five enterprises processing and exporting different kinds of seafood products. The leading firms present at the exhibition. Besides, there are companies participating in the exhibition for the first time, showing that the US market always has a special attraction for businesses.

In 2023, Vietnamese seafood exports to the US reached 1.56 billion USD, down 27% compared to 2022. Despite the sharp decline, the US is still the largest market, accounting for more than 17% of seafood exports of Vietnam. The cause of this market's deep decline is due to many factors, such as high inflation, reduced demand, high inventory, price competition with other countries, plus regulations and market barriers such, anti-dumping on pangasius, SIMP program...

The North American Seafood Exhibition is a very important opportunity for businesses to grasp and update the situation to maintain and develop the US market. This is a traditional exhibition where Vietnamese seafood has always maintained its presence since the early days of developing the export market.

In January 2024, exports to the US increased by 63%, of which shrimp increased by 77%, pangasius increased by 83%, and tuna increased by 61%, which is a very positive signal for exports in the near future. The growth of this market will also create positive psychology and influence in surrounding markets such as Canada, Mexico, Brazil, etc.

The association has used the slogan "Vietnam: Sustainable Destination for Seafood" to affirm the industry's development towards a sustainable seafood production, processing, and export industry that complies with Vietnam requirements, and import market during a period when countries are aiming for a green economy and sustainable fishing.

Looking at the Vietnamese products displayed at the exhibition, we can clearly see that the value-added products are Vietnam's advantage compared to other countries in the Asian region. Fierce price competition for traditional products has driven Vietnam's transition to value-added production much faster in recent years. If any business changes direction early, it will reap many opportunities in recent difficult years.

VASEP, the organizer of this exhibition, has provided updated information about the industry and development trends of Vietnamese seafood in the coming time to interested customers. VASEP also showed the publications introducing seafood sector, businesses are fully provided for customers to help them learn more about the products as well as export businesses that do not have the opportunity to come to the exhibition.

The exhibition was honored to welcome Vietnamese Ambassador to the US, Nguyen Quoc Dung, to share and exchange useful information about the market with the VASEP business delegation. The coordination and support of the Vietnamese Trade Counselor in the US as well as the Vietnam Trade Promotion Office in New York are always highly appreciated by the association and businesses during annual exhibitions.

 

 

TIN MỚI CẬP NHẬT

Vietnam’s tuna exports return to growth but headwinds remain

 |  10:12 25/09/2026

(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.

Vietnam’s shrimp exports maintain growth in first 8 months of 2026 as competition shifts toward efficiency and value

 |  16:47 23/09/2026

(vasep.com.vn) Vietnam’s shrimp exports reached $3.3 billion in the first eight months of 2026, up 12% year on year. However, growth momentum is moderating and market divergece is becoming more pronounced, while the US and EU continue to present significant challenges. The latest insights from the Global shrimp forum 2026 (GSF 2026), held in early September, also indicate that the final months of the year will remain highly competitive as global supply continues to expand and buyers place greater emphasis on quality, product specifications, supply consistency and the ability to meet market-specific demand.

Vietnam’s pangasius exports maintain growth in first eight months, led by China and Brazil

 |  10:28 22/09/2026

(vasep.com.vn) Vietnam’s pangasius exports continued to grow in August 2026, bringing total export value in the first eight months of the year to US$1.5 billion, up 10% year-on-year. August exports alone reached US$205 million, up 6%. However, market performance has become increasingly divergent, with China and Brazil posting positive growth while the U.S. continued to record a sharp decline.

Vietnam’s seafood exports face significant pressure from the U.S. market in Q4

 |  08:49 20/09/2026

(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.

Kyokuyo Steps Up Pangasius Promotion, Creating New Opportunities for Vietnamese Seafood in Japan

 |  09:18 18/09/2026

(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.

Brackish-water tilapia: Vietnam’s emerging aquaculture frontier

 |  15:27 16/09/2026

(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.

Vietnam’s pangasius exports to the U.S: tariffs, rotectionism and faltering demand choke 2026 exports

 |  15:26 15/09/2026

(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.

Vietnam pangasius expands opportunities in Japan: Growth accompanied by the need for consistent quality

 |  08:45 11/09/2026

(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.

Decree No. 292/2026/ND-CP: Elaborating certain articles and providing measures for the organization and guidance of implementation of the law on foreign trade management

 |  17:01 07/09/2026

On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.

Vinh Hoan’s Cured Panga Croquette Wins Top Prize at Seafood Excellence Asia 2026

 |  16:11 04/09/2026

(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.

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