This is the 42nd Exhibition in Boston, attracting more than 22,000 seafood experts from around the world to attend, with 1,300 exhibitors from 50 countries around the world.
Exhibitions at the beginning of the year not only open the door for new-year transactions, but businesses can also evaluate market trends through in-depth thematic seminars on current areas of interest in the seafood industry in the US, and the world, creating an interesting playground for those interested in the seafood industry. The exhibition also organizes food demonstrations by seafood brands, launching new product lines aimed at consumer convenience and health.
Participating in the 2024 North American Seafood Exhibition, the Vietnam Association of Seafood Exporters and Producers (VASEP) has registered an area of 1,600 square feet to organize a private booth and a joint booth under the National Trade Promotion Program. In 2024, Vietnam has17 seafood companies participated in the exhibition, including 6 Pangasius enterprises, 4 shrimp units, 2 tuna ones, and five enterprises processing and exporting different kinds of seafood products. The leading firms present at the exhibition. Besides, there are companies participating in the exhibition for the first time, showing that the US market always has a special attraction for businesses.
In 2023, Vietnamese seafood exports to the US reached 1.56 billion USD, down 27% compared to 2022. Despite the sharp decline, the US is still the largest market, accounting for more than 17% of seafood exports of Vietnam. The cause of this market's deep decline is due to many factors, such as high inflation, reduced demand, high inventory, price competition with other countries, plus regulations and market barriers such, anti-dumping on pangasius, SIMP program...
The North American Seafood Exhibition is a very important opportunity for businesses to grasp and update the situation to maintain and develop the US market. This is a traditional exhibition where Vietnamese seafood has always maintained its presence since the early days of developing the export market.
In January 2024, exports to the US increased by 63%, of which shrimp increased by 77%, pangasius increased by 83%, and tuna increased by 61%, which is a very positive signal for exports in the near future. The growth of this market will also create positive psychology and influence in surrounding markets such as Canada, Mexico, Brazil, etc.
The association has used the slogan "Vietnam: Sustainable Destination for Seafood" to affirm the industry's development towards a sustainable seafood production, processing, and export industry that complies with Vietnam requirements, and import market during a period when countries are aiming for a green economy and sustainable fishing.
Looking at the Vietnamese products displayed at the exhibition, we can clearly see that the value-added products are Vietnam's advantage compared to other countries in the Asian region. Fierce price competition for traditional products has driven Vietnam's transition to value-added production much faster in recent years. If any business changes direction early, it will reap many opportunities in recent difficult years.
VASEP, the organizer of this exhibition, has provided updated information about the industry and development trends of Vietnamese seafood in the coming time to interested customers. VASEP also showed the publications introducing seafood sector, businesses are fully provided for customers to help them learn more about the products as well as export businesses that do not have the opportunity to come to the exhibition.
The exhibition was honored to welcome Vietnamese Ambassador to the US, Nguyen Quoc Dung, to share and exchange useful information about the market with the VASEP business delegation. The coordination and support of the Vietnamese Trade Counselor in the US as well as the Vietnam Trade Promotion Office in New York are always highly appreciated by the association and businesses during annual exhibitions.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn
