Recently, Navico (ANV - HoSE) and Bach Hoa Xanh retail supermarket chain under Mobile World Investment JSC ( MWG - HoSE) signed a sustainable development agreement. Bach Hoa Xanh stores will distribute Navico’s fish products.
Navico is one of the largest pangasius exporters in Vietnam. Navico is the leading pangasius exporter of Vietnam, exporting products to more than 100 countries, including large and fastidious markets such as the US, China, Thailand. Besides pangasius, Nam Viet also produces other products such as collagen, gelatin, fish meal, fertilizer. Meanwhile, Bach Hoa Xanh chain is currently in the top 3 of the largest modern retail chains of fresh food and consumer goods in Vietnam. This chain currently has more than 1,700 stores (as of the end of May 2023), concentrated in Ho Chi Minh City and 25 provinces in the South and South Central Coast.
Navico has officially signed a cooperation agreement to consume fish products with the retail chain Bach Hoa Xanh.
Navico and Bach Hoa Xanh chain have cooperated in testing from March 2023 to present. A representative of Navico said that the two sides have reached 600 tons of consumption even after just over 3 months of testing, which indicates that the official cooperation in the future will be very promising. Bach Hoa Xanh chain currently distributes mainly fresh fish steak products of Navico.
Export revenue accounts for 93% of total sales from fish products of Navico. However, this move reflects some changes in the business strategy of Navico. In the challenging situation of seafood export, Navico tends to shift its activities and focus more on the domestic market. Leaders of Navico also expect that the cooperation with Bach Hoa Xanh chain will also boost the presence of Navico in the North region in the near future.
Navico is one of the largest pangasius exporters in Vietnam
On the side of the Bach Hoa Xanh chain, this retail chain is also pursuing a strategy of increasing fresh products to attract returning customers and increase order value.
Through the cooperation, Bach Hoa Xanh is committed to providing maximum support to Navico in promoting consumption in the domestic market as well as diversifying the product portfolio. Bach Hoa Xanh will ensure a stable and gradually increased consumption output if the product meets quality conditions; Meanwhile, Navico will support after-sales collection activities and technical measures to ensure product quality. Selling fresh fish at Vietnam's leading supermarket chain is just one of the directions in the current difficult context of the seafood industry.
Navico and Bach Hoa Xanh are also starting to test the distribution of frozen basa and pangasius products to domestic consumers.
Compiled by Thuy Linh
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
(seafood.vasep.com.vn) After a volatile first half of the year, Vietnam’s pangasius exports to Brazil registered robust growth in July and August 2026. In August alone, export turnover reached $19 million, surging 73% compared to the same period in 2025. Cumulatively for the first eight months, total export value reached $124 million, reflecting an 8% year-over-year increase.
(seafood.vasep.com.vn) Besides modifying their boats, many fishermen in Dak Lak province are making efforts to venture out to sea to harvest seafood during the rough sea season.
(seafood.vasep.com.vn) At the Responsible Seafood Summit and TCRS Shrimp Summit 2026, organized by the GSA (Global Seafood Alliance) in Bangkok, Thailand, the conversation about the future of the shrimp industry began with one of its most important foundations: seedstock quality.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn