According to Dau Tu (Investment) newspaper, Vietnam is able to export its products via goods distribution systems in Casino (France), Metro Cash&Carry and Sehrgos (Germany), Makro (Republic of Czech), Coop and Conad (Italy), AEON and Lotte in Asia.
Head of the European Market Department under the MoIT Dang Hoang Hai said since 2011, the ministry has hosted dozens of events, including the Vietnamese Goods Week in Europe and Asia, to promote locally-made products to overseas distributors.
He added that such events have helped increase export turnover of Vietnamese goods in the Japanese AEON system from 18.2 billion JPY (16.4 million USD) in 2013 to 23.4 billion JPY (21.09 million USD) in 2014.
Vietnam exported 19.6 million USD worth of goods via the Republic of Korea’s Lotte system in 2014, and 30 million USD through Casino in 2015.
Director General of AEON Vietnam Nishitoghe Yasuo mentioned some Vietnamese export products in its supermarket chain such as tra fish, fruits, garment-textiles, food and household utensils.
In 2016, AEON imported about 200 million USD of made-in-Vietnam commodities, mainly apparel products and food, he said, adding that the Japanese retailer plans to order more from Vietnam soon.
After being acquired by the Central Group of Thailand, Big C supermarkets have opened up more opportunities for Vietnamese goods to enter other major markets.
Tran Thanh Hai, who is in charge of external and legal affairs at the group, said Vietnamese businesses can promote exports through Big C distribution and sale channels.
In 2015, the group set up a company in Vietnam to buy and export locally-made products to the European market, earning nearly 25 million USD in revenue.
This year, the Ministry of Industry and Trade will work to increase the presence of Vietnamese goods in foreign markets, focusing on staples such as garment-textile, footwear, seafood, coffee, tea, vegetable and fruits, timber products and home decoration.
By 2020, Vietnam is expected to export products to more big distribution systems in Europe, North America, Southeast Asia, and North East Asia, particularly in countries that sign free trade agreements with Vietnam.
(seafood.vasep.com.vn) Vietnam's tilapia exports to Japan posted strong growth in the first half of 2026, while a promising new trend has emerged in the value-added product segment. Notably, Vietnamese tilapia fillets have been exported to Japan for use in sushi and sashimi, creating new opportunities to enhance the value of the industry in one of the world's most demanding seafood markets.
(seafood.vasep.com.vn) After a relatively sluggish first quarter, Vietnam's exports of fish cakes and surimi showed a clearer recovery in the second quarter, particularly in June. Export value in the first six months of 2026 reached USD 148 million, down 2% year on year. However, the newly imposed 12.5% additional U.S. tariff on Vietnamese goods, intensifying competition in Northeast Asia, and increasingly stringent traceability requirements in the EU are making the outlook for the second half of the year more uncertain.
(seafood.vasep.com.vn) In June 2026, Vietnam's shrimp exports reached nearly USD 458 million, up 24% year-on-year. In the first six months of 2026, export value totaled USD 2.35 billion, an increase of 14.2% compared with the same period last year. Growth was driven mainly by the Chinese market and the strong performance of lobster exports, while shrimp exports continued to face pressure from U.S. tariffs and rising logistics costs.
(seafood.vasep.com.vn) As part of Vietfish 2026, the Hosted Buyer Program is designed as a specialized B2B matchmaking initiative for selected international buyers, providing opportunities to meet directly with Vietnamese seafood exporters, gain the latest market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A project titled "Sustainable Shrimp Industry Governance" has been launched in Ca Mau Province with the aim of supporting the transition of the province's shrimp industry toward higher quality, lower emissions, stronger governance capacity, improved supply chain traceability, and the development of a sustainable shrimp brand that meets the increasingly stringent requirements of export markets.
(seafood.vasep.com.vn) Khanh Hoa Provincial Agricultural Extension Center, in collaboration with the Northern Center for Marine Aquaculture Research and the Van Hung Public Service Center, recently organized a training course on disease-free golden pompano seed production. The program is part of a National Agricultural Extension Project aimed at developing industrial-scale seed production models to support sustainable marine aquaculture.
(seafood.vasep.com.vn) Vietnam’s pangasius exports have shown encouraging signs of recovery in 2026. In the first four months of the year, total export turnover reached USD 720 million, up 17% compared to the same period last year. This result reflects improving demand across many markets, as well as the efforts of Vietnamese pangasius enterprises to maintain production, secure orders, and adapt to changing market conditions.
(seafood.vasep.com.vn) The application of high technology in shrimp farming is delivering positive results in the coastal areas of Vinh Long Province, contributing to improved production efficiency and creating significant potential for further industry expansion. However, to fully capitalize on this potential, the province is focusing on aquaculture zoning, infrastructure investment, and promoting modern, sustainable production.
(seafood.vasep.com.vn) Đồng Tháp Province has intensified efforts to curb illegal fishing by strengthening vessel monitoring, law enforcement and seafood traceability.
(seafood.vasep.com.vn) Seafood businesses need solutions to overcome bottlenecks such as labor shortages, difficulty accessing capital, high input costs, and administrative procedures in order to maintain production, adapt to market fluctuations, and effectively exploit export opportunities.
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