According to Dau Tu (Investment) newspaper, Vietnam is able to export its products via goods distribution systems in Casino (France), Metro Cash&Carry and Sehrgos (Germany), Makro (Republic of Czech), Coop and Conad (Italy), AEON and Lotte in Asia.
Head of the European Market Department under the MoIT Dang Hoang Hai said since 2011, the ministry has hosted dozens of events, including the Vietnamese Goods Week in Europe and Asia, to promote locally-made products to overseas distributors.
He added that such events have helped increase export turnover of Vietnamese goods in the Japanese AEON system from 18.2 billion JPY (16.4 million USD) in 2013 to 23.4 billion JPY (21.09 million USD) in 2014.
Vietnam exported 19.6 million USD worth of goods via the Republic of Korea’s Lotte system in 2014, and 30 million USD through Casino in 2015.
Director General of AEON Vietnam Nishitoghe Yasuo mentioned some Vietnamese export products in its supermarket chain such as tra fish, fruits, garment-textiles, food and household utensils.
In 2016, AEON imported about 200 million USD of made-in-Vietnam commodities, mainly apparel products and food, he said, adding that the Japanese retailer plans to order more from Vietnam soon.
After being acquired by the Central Group of Thailand, Big C supermarkets have opened up more opportunities for Vietnamese goods to enter other major markets.
Tran Thanh Hai, who is in charge of external and legal affairs at the group, said Vietnamese businesses can promote exports through Big C distribution and sale channels.
In 2015, the group set up a company in Vietnam to buy and export locally-made products to the European market, earning nearly 25 million USD in revenue.
This year, the Ministry of Industry and Trade will work to increase the presence of Vietnamese goods in foreign markets, focusing on staples such as garment-textile, footwear, seafood, coffee, tea, vegetable and fruits, timber products and home decoration.
By 2020, Vietnam is expected to export products to more big distribution systems in Europe, North America, Southeast Asia, and North East Asia, particularly in countries that sign free trade agreements with Vietnam.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
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