Exports to major markets are volatile
In December 2023, Vietnam's tuna exports to many markets had increased over the same period such as the EU, Russia, Chile, and the Philippines... Exports to the US, Canada, Japan, or Israel had decreased, however, the decrease was not sharp.
Exports to the US, Vietnam's largest tuna import market, after continuous growth in October and November, decreased slightly in December. Tuna exports to the US reached 25 million USD this month, down 1%. For the whole year 2023, tuna exports to the US had reached 326 million USD, down 33%.
Along with the US, Vietnam's 2nd largest single tuna import market, Israel, is also decreasing imports by 6% in December. However, due to good growth in the previous months, exports to this market for the whole year 2023 had increased by 37%, reaching more than 50 million USD.
Exports to Canada and Japan were also declining in December, with declines of 12% and 8%, respectively.
Contrary to the trend of exports to the above markets, exports to the EU continued to grow well, up 25% in December. However, for 2023, exports to this market block had only increased slightly by 6% compared to 2022. In this market block, Italy is still a bright spot market with a "galloping" growth rate, up 361% compared to 2022.
After a period of instability, tuna exports to Russia increased continuously again in the last months of 2023. In December alone, tuna exports to Russia increased by 96% over the same period. For 2023, exports to this market had reached nearly 29 million USD, up 18% compared to the previous year.
In 2024, many challenges make tuna exports recover slowly
2024 is a year with many difficulties, especially the European Commission (EC) maintains a yellow card warning for Vietnam's caught seafood products. In addition, the price of raw tuna on the world market has cooled down, but tensions in the Red Sea have caused freight rates to increase, which will make the price of finished tuna still high. Meanwhile, inflation in major countries has been contained, and the world economy has escaped the bottom but recovered slowly, so the demand for tuna imports in many countries has not shown signs of recovery. Competition in markets is increasingly fierce and inventories of processing and exporting enterprises are high. All these factors will hold back the recovery of Vietnam's tuna exports.
(vasep.com.vn) Vietnam’s pangasius export value reached US$1.7 billion in the first nine months of 2026, up 11% year on year. In September alone, exports totaled US$210 million, an increase of 16%. China, the United States, and Brazil were the three largest markets, accounting for 49% of total export value. While China and Brazil maintained their growth momentum, exports to the US remained below the level recorded in the same period last year.
(vasep.com.vn) On November 11, 2026, in Can Tho, the Vietnam Association of Seafood Exporters and Producers (VASEP) will organize the Vietnam Seafood Summit 2026 (VSS 2026) under the theme “Seafood Market Outlook 2027–2029: Opportunities and Headroom for Double-Digit Export Growth.”
(seafood.vasep.com.vn) Business leader Do Ngoc Tai, General Director of Tai Kim Anh Seafood Processing Joint Stock Company, was honored by the Vietnam Chamber of Commerce and Industry (VCCI) with the title “Outstanding Vietnamese Entrepreneur – Thanh Giong Cup 2026” at a ceremony celebrating Vietnam Entrepreneurs’ Day (October 13). The event took place on the evening of October 11, 2026, at the National Convention Center in Hanoi.
(vasep.com.vn) The global tilapia market is becoming increasingly segmented, not only among producing countries but also by product type and destination market. Supply is divided into groups with distinct competitive advantages: large volumes of whole fish and frozen fillets from Asia, high-value fresh fillets from Latin America, and substantial domestic consumption in several major producing countries.
(vasep.com.vn) Vietnam’s tuna exports to the UK grew in the first eight months of 2026, despite signs of slowing import demand in the market. However, sharp fluctuations in orders, competition from major suppliers, and new traceability requirements are creating challenges for Vietnamese exporters.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
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