An urgent demand
For decades, seafood has been one of Vietnam’s major export pillars, with annual export turnover consistently exceeding USD 9 billion, providing livelihoods for millions of workers in coastal and delta regions. However, the industry is now at a critical turning point. In the past, ensuring volume and quality was enough for seafood products to reach global markets. Today, the essential requirement for any shipment to enter major markets is the “green” factor.
Amid increasingly complex climate change, shrinking farming resources, and stricter environmental and social standards from key importing markets such as Europe, the US, and Japan, green transformation is no longer merely an external requirement. It has become an internal necessity for Vietnam’s seafood industry. In the coming decade, sustainable export will inevitably depend on the level of “greening” across farming areas, businesses, and the entire supply chain.
Domestically, aquaculture faces mounting challenges. Pollution from intensive farming has reached alarming levels, with untreated wastewater, organic waste, antibiotic and chemical residues directly harming natural ecosystems. As a result, water quality is deteriorating, disease outbreaks are more frequent, production costs are rising, and competitiveness is eroded. Meanwhile, the costs of feed, veterinary drugs, electricity, and water keep climbing, while disease risks constantly threaten, cutting into farmers’ profits under traditional practices.
Climate change makes the situation even more complex. Saltwater intrusion, drought, erratic floods, and rising water temperatures all exert pressure on the sector. Without shifting to sustainable models, it will be difficult to maintain stable supply for exports.
At the same time, domestic consumers are becoming more demanding. Major supermarket chains and restaurants now require VietGAP, ASC, and BAP certifications for seafood products, proving that green transformation is not only to meet international standards but also to secure the domestic market.
Externally, export markets are tightening. The EU is a pioneer in imposing green barriers with regulations on IUU fishing, the Carbon Border Adjustment Mechanism (CBAM), traceability, and emission reduction requirements. No matter how high the quality, shrimp or pangasius that fail to meet environmental standards cannot enter the EU.
The US is also raising the bar with strict food safety, anti-forced labor, traceability, and emission controls. Japan, South Korea, and Australia are following the same trend. Importers in these markets require international certifications such as ASC, BAP, and GlobalGAP. Free trade agreements like EVFTA and CPTPP not only provide tariff preferences but also embed stringent environmental and labor clauses.
Successful models
In many localities, green transformation in aquaculture is no longer a distant concept but a reality delivering clear benefits. In Quang Tri, high-tech shrimp farming has expanded to over 50 hectares with models such as Biofloc, Semi-Biofloc, and multi-phase farming in net houses. Thanks to synchronized techniques, productivity reaches 20–30 tons/ha/year, 10–15 tons higher than traditional methods, generating VND 500–800 million per hectare in revenue.
In Gia Lai, Viet-Uc Phu My Co., Ltd. has invested in dozens of modern net houses using Biofloc technology to control farming environments. Pioneer households expanded their farms from 1.6 ha to 8 ha, enabling off-season farming and fetching high market prices.
In Khanh Hoa, the “Chinh Floc” model developed by Le Minh Chinh has also achieved impressive results. Using probiotics and biological agents to balance water quality, ponds remain stable even during floods. Yields average 30–35 tons/ha, production costs stay below VND 60,000/kg of shrimp, while selling prices exceed VND 130,000/kg. This allows farmers to secure profits while reducing disease risks and environmental pressure. Beyond shrimp, companies such as Australis and Phuong Minh are investing in HDPE cage farming of marine fish with superior economic returns and sustainability prospects.
These cases demonstrate that with the right technology, farmers can cut input costs, boost productivity, better control disease and the environment, and produce certified seafood that is well-positioned to access premium export markets.
Solutions and opportunities for green transition
To meet both internal and external demands, Vietnam’s seafood sector needs a comprehensive set of solutions. First is the application of green farming technologies. Biofloc systems, water recirculation, high-tech greenhouse or floating pond shrimp farming are proving effective in cutting emissions, conserving water, and controlling disease. Renewable energy use is also crucial. In the Mekong Delta, solar panels have been installed over ponds, reducing production costs and contributing to lower greenhouse gas emissions.
Secondly, improving broodstock quality is critical to enhancing disease resistance, reducing antibiotic use, and moving toward a sustainable production chain. Expanding adoption of international certifications such as ASC, BAP, and GlobalGAP serves as a “green passport” for Vietnamese seafood to access demanding markets.
Another important path is digitalization and supply chain transparency. Blockchain and QR codes enable traceability from pond to plate, meeting importer requirements and strengthening consumer trust. For these solutions to take hold, policy support is essential. The government and industry associations must promote green credit packages, help businesses access clean technologies, and incentivize renewable energy investments.
Exporters should proactively invest in technology, target international certifications, and build green brands. Farmers need to change production habits, participate in value chain linkages, and ensure data transparency. Meanwhile, the government and associations must promptly issue supportive policies, facilitate preferential financing, transfer technology, and strengthen trade promotion aligned with green standards.
In short, green transformation is no longer a distant notion but an inevitable trend that will define the future of Vietnam’s seafood industry. Falling behind means losing out in the global arena.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
(seafood.vasep.com.vn) Vietnam's tilapia exports reached USD 7 million in June 2026, down 32% compared with the same month in 2025. Nevertheless, thanks to strong growth in the first five months of the year, cumulative tilapia exports in the first half of 2026 totaled USD 69 million, up 67% year on year.
(seafood.vasep.com.vn) Sa Giang Import-Export Joint Stock Company, a member of the Vietnam Association of Seafood Exporters and Producers (VASEP), has been honored with the "Famous Brand - Competitive Vietnamese Brand 2026" certification at an award ceremony organized by the Vietnam Intellectual Property Association (VIPA).
(seafood.vasep.com.vn) China imported nearly $1.4 billion worth of Vietnamese seafood in the first half of the year, a 40% increase compared to the same period last year, surpassing the US to become the largest export market for the industry.
(seafood.vasep.com.vn) As part of Vietfish 2026, the International Seafood Hosted Buyer Program has been designed as a dedicated B2B matchmaking initiative for selected international buyers. The program provides opportunities to meet directly with Vietnamese seafood companies, gain market insights, and experience Vietnam's seafood supply chain firsthand.
(seafood.vasep.com.vn) A Story from Cà Mau’s Coast It’s 5 AM in Cà Mau. Minh, a third-generation fisherman, is ready to set sail. But unlike his father and grandfather, his boat no longer runs on an old diesel engine that burns fuel and clouds the sky with smoke. Instead, it’s powered by a hybrid engine that saves 40% fuel—funded by an ESG program from a major seafood exporter.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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