An urgent demand
For decades, seafood has been one of Vietnam’s major export pillars, with annual export turnover consistently exceeding USD 9 billion, providing livelihoods for millions of workers in coastal and delta regions. However, the industry is now at a critical turning point. In the past, ensuring volume and quality was enough for seafood products to reach global markets. Today, the essential requirement for any shipment to enter major markets is the “green” factor.
Amid increasingly complex climate change, shrinking farming resources, and stricter environmental and social standards from key importing markets such as Europe, the US, and Japan, green transformation is no longer merely an external requirement. It has become an internal necessity for Vietnam’s seafood industry. In the coming decade, sustainable export will inevitably depend on the level of “greening” across farming areas, businesses, and the entire supply chain.
Domestically, aquaculture faces mounting challenges. Pollution from intensive farming has reached alarming levels, with untreated wastewater, organic waste, antibiotic and chemical residues directly harming natural ecosystems. As a result, water quality is deteriorating, disease outbreaks are more frequent, production costs are rising, and competitiveness is eroded. Meanwhile, the costs of feed, veterinary drugs, electricity, and water keep climbing, while disease risks constantly threaten, cutting into farmers’ profits under traditional practices.
Climate change makes the situation even more complex. Saltwater intrusion, drought, erratic floods, and rising water temperatures all exert pressure on the sector. Without shifting to sustainable models, it will be difficult to maintain stable supply for exports.
At the same time, domestic consumers are becoming more demanding. Major supermarket chains and restaurants now require VietGAP, ASC, and BAP certifications for seafood products, proving that green transformation is not only to meet international standards but also to secure the domestic market.
Externally, export markets are tightening. The EU is a pioneer in imposing green barriers with regulations on IUU fishing, the Carbon Border Adjustment Mechanism (CBAM), traceability, and emission reduction requirements. No matter how high the quality, shrimp or pangasius that fail to meet environmental standards cannot enter the EU.
The US is also raising the bar with strict food safety, anti-forced labor, traceability, and emission controls. Japan, South Korea, and Australia are following the same trend. Importers in these markets require international certifications such as ASC, BAP, and GlobalGAP. Free trade agreements like EVFTA and CPTPP not only provide tariff preferences but also embed stringent environmental and labor clauses.
Successful models
In many localities, green transformation in aquaculture is no longer a distant concept but a reality delivering clear benefits. In Quang Tri, high-tech shrimp farming has expanded to over 50 hectares with models such as Biofloc, Semi-Biofloc, and multi-phase farming in net houses. Thanks to synchronized techniques, productivity reaches 20–30 tons/ha/year, 10–15 tons higher than traditional methods, generating VND 500–800 million per hectare in revenue.
In Gia Lai, Viet-Uc Phu My Co., Ltd. has invested in dozens of modern net houses using Biofloc technology to control farming environments. Pioneer households expanded their farms from 1.6 ha to 8 ha, enabling off-season farming and fetching high market prices.
In Khanh Hoa, the “Chinh Floc” model developed by Le Minh Chinh has also achieved impressive results. Using probiotics and biological agents to balance water quality, ponds remain stable even during floods. Yields average 30–35 tons/ha, production costs stay below VND 60,000/kg of shrimp, while selling prices exceed VND 130,000/kg. This allows farmers to secure profits while reducing disease risks and environmental pressure. Beyond shrimp, companies such as Australis and Phuong Minh are investing in HDPE cage farming of marine fish with superior economic returns and sustainability prospects.
These cases demonstrate that with the right technology, farmers can cut input costs, boost productivity, better control disease and the environment, and produce certified seafood that is well-positioned to access premium export markets.
Solutions and opportunities for green transition
To meet both internal and external demands, Vietnam’s seafood sector needs a comprehensive set of solutions. First is the application of green farming technologies. Biofloc systems, water recirculation, high-tech greenhouse or floating pond shrimp farming are proving effective in cutting emissions, conserving water, and controlling disease. Renewable energy use is also crucial. In the Mekong Delta, solar panels have been installed over ponds, reducing production costs and contributing to lower greenhouse gas emissions.
Secondly, improving broodstock quality is critical to enhancing disease resistance, reducing antibiotic use, and moving toward a sustainable production chain. Expanding adoption of international certifications such as ASC, BAP, and GlobalGAP serves as a “green passport” for Vietnamese seafood to access demanding markets.
Another important path is digitalization and supply chain transparency. Blockchain and QR codes enable traceability from pond to plate, meeting importer requirements and strengthening consumer trust. For these solutions to take hold, policy support is essential. The government and industry associations must promote green credit packages, help businesses access clean technologies, and incentivize renewable energy investments.
Exporters should proactively invest in technology, target international certifications, and build green brands. Farmers need to change production habits, participate in value chain linkages, and ensure data transparency. Meanwhile, the government and associations must promptly issue supportive policies, facilitate preferential financing, transfer technology, and strengthen trade promotion aligned with green standards.
In short, green transformation is no longer a distant notion but an inevitable trend that will define the future of Vietnam’s seafood industry. Falling behind means losing out in the global arena.
(seafood.vasep.com.vn) Vietnam is stepping up efforts to combat illegal fishing, protect marine ecosystems, expand digital monitoring, and develop science-based management to ensure the sea can support communities and the economy for generations to come.
(seafood.vasep.com.vn) The EU remains a critical market for Vietnamese shrimp; however, purchasing demand and import patterns are undergoing notable changes. According to Vietnam Customs data, as of September 15, 2026, Vietnam’s shrimp exports to the EU reached nearly $374 million, down 5% year-over-year and accounting for 10.7% of the country’s total shrimp export value. Meanwhile, the EU’s stotal shrimp imports through July 2026 contracted by 7% in volume, exhibiting divergent trends across Southern Europe, Northwestern Europe and Eastern Europe. These dynamics necessitate that Vietnamese enterprises closely monitor individualized market demand, rather than approaching the EU as a monolithic consumer block.
(seafood.vasep.com.vn) In the first eight months of 2026, Vietnam’s exports of surimi and fish cakes remained relatively stable year-over-year compared to 2025. Following a contraction in the initial months, export performance demonstrated improvement from June onward, peaking in August. However, the recovery has been uneven, characterized by divergent trends across major markets: robust growth was recorded in China, Japan, Malaysia, the United States, and Taiwan, whereas export volumes to South Korea, Indonesia, and select European markets contracted.
(seafood.vasep.com.vn) Pangasius remains one of Dong Thap’s key aquaculture species, with the province focusing on developing an integrated value chain covering seed production, commercial farming, deep processing and by-product utilization. The province is promoting high-tech, circular pangasius farming models featuring reduced water exchange and enhanced biosecurity, aiming to improve production efficiency and strengthen control over raw material quality.
(vasep.com.vn) Vietnam’s seafood exports in September 2026 are estimated at US$1.135 billion, up 11.9% year-on-year, bringing total exports in the first nine months of the year to US$9.103 billion, up 11.4%. Behind this double-digit growth, however, increasingly divergent market trends are emerging: China–Hong Kong and ASEAN posted strong growth, while the U.S., EU and Japan all recorded declines in September.
(vasep.com.vn) In the first eight months of 2026, Brazil became the largest market for Vietnamese tilapia, with export value reaching US$44 million, up 22,142% year-on-year and accounting for 49% of Vietnam’s total tilapia exports. In August alone, exports to Brazil reached US$4 million. However, behind this remarkable growth is a market that is imposing increasingly stringent requirements on imported supplies.
(vasep.com.vn) Vietnam’s tuna exports sustained their upward trajectory in August 2026, though the pace remained modest at just 2%. The month saw divergent trends across key markets: the US maintained its leading position, Japan and Canada improved, Russia surged and the EU continued to experience a steep downturn. These developments suggest that exporters are entering the final months of the year amid a market environment marked by greater uncertainty.
(seafood.vasep.com.vn) Congalsa has acquired the entire charter capital of Lenger Seafood Vietnam, giving it full ownership of the business and its Nam Dinh processing facility.
(seafood.vasep.com.vn) Ninh Binh Province is entering a peak period of action against illegal, unreported and unregulated (IUU) fishing, focusing on thoroughly addressing violations, closely monitoring fishing vessels at ports and preventing vessels from violating regulations and operating illegally in foreign waters ahead of the European Commission’s (EC) upcoming inspection in 2026.
(vasep.com.vn) The application of biotechnology in seed production is increasingly viewed as a strategic imperative to upgrade pangasius fingerling quality, optimize farming efficiency and anchor sustainable industry development.
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