Asian market – The key market
Asian markets continue to be the main growth driver of the industry’s growth. By the end of August 2025, South Korea and Thailand remained the largest single markets, with export values of $56 million and $53 million respectively. These markets not only consume directly but also serve as reprocessing hubs supplying neighboring regions, ensuring stable demand.
The CPTPP bloc also recorded an impressive 24% growth, reaching $37 million. Exports to the key importing markets are performing strongly. Notably, Japan remains one of the top importers with nearly $21 million, up 22% year-on-year. This reflects a strong recovery in demand for Vietnam’s traditional and high-quality processed products.
However, this group of markets also saw some minor fluctuations in the past month, as exports to South Korea saw an unexpected slight decline of just over 2% compared to the same period last year.
EU and China – Emerging growth
The most remarkable highlight in the export picture of the first 8 months is the strong surge in the EU and China markets.
Exports to the EU skyrocketed by 60%, reaching nearly $20 million. Economic recovery and easing inflation have boosted demand for mid-priced, convenient processed products. Leading this growth is Lithuania, with imports soaring by 69%. This impressive growth shows that Vietnamese enterprises have effectively leveraged the advantages of the EU-Vietnam Free Trade Agreement (EVFTA).
Meanwhile, China and Hong Kong market also demonstrated tremendous potential with a 50% growth, reaching a value of $31 million. The increasing demand for consumption and reprocessing in this billion-population market is opening up significant opportunities for Vietnamese exporters.
In contrast, the U.S market remained sluggish, growing only 2% over 8 months with exports of just under $7 million, reflecting challenges from tariff policies and cautious sentiment among importers.
Outlook and challenges
Overall, the outlook for Vietnam’s fish cake and surimi industry in the final months of the year is highly positive. Global consumption trends are increasingly favoring convenient, affordable alternative protein products, which are strengths of surimi.
Asian markets are expected to remain the main growth driver due to stable demand and flexible pricing. At the same time, recovery in the EU is expected to persist, focusing on convenient products aligned with cost-saving consumption trends.
However, the industry also faces significant challenges. Price competition from regional rivals such as India, Thailand and China is intensifying. In addition, rising logistics and raw material costs, along with increasingly stringent import requirements, demand that Vietnamese enterprises continuously enhance quality and competitiveness to sustain long-term growth.
(seafood.vasep.com.vn) On the morning of July 13th, Mr. Ho Quoc Dung, Member of the Central Committee of the Communist Party of Vietnam and Deputy Prime Minister, along with his delegation, visited and worked with businesses in An Giang province to promptly resolve obstacles and promote production and business activities.
(seafood.vasep.com.vn) As importing markets increasingly focus on biosecurity and traceability, Vietnam has established a relatively comprehensive legal framework and disease management system for aquaculture, covering tilapia farming as well as other cultured species. This system is based on the Law on Animal Health, regulations on the prevention and control of aquatic animal diseases, the National Plan for the Prevention and Control of Major Diseases in Farmed Aquatic Species, and environmental monitoring and early warning programs for aquaculture areas.
(seafood.vasep.com.vn) On July 9, 2026, the Embassy of Vietnam in Brazil organized the seminar titled “Sharing Information on Vietnam-Brazil Economic, Trade and Investment Relations in the First Half of 2026” to provide updates on bilateral cooperation and strengthen connections among government agencies, industry associations, and business communities of the two countries.
(seafood.vasep.com.vn) Seafood exports in the first 6 months of the year continued to be a bright spot with a total turnover of 5.7 billion USD, an increase of 11.4% compared to the same period last year. By commodity group, seafood is one of the three groups with a trade balance in the first 6 months of 2026 in a surplus state with 4.13 billion USD, an increase of 17%.
(seafood.vasep.com.vn) For many years, Vietnam’s seafood industry has been recognized as one of the country’s key export pillars. Products such as shrimp, pangasius, tuna, squid, octopus, and a wide range of other seafood have reached hundreds of markets worldwide. Yet behind these impressive export figures lies a significant challenge: a substantial share of Vietnam’s seafood export value still comes from minimally processed products, contract manufacturing, and raw material exports—segments characterized by low profit margins and high vulnerability to fluctuations in global prices.
(seafood.vasep.com.vn) In the context of a global economy shifting powerfully toward green and sustainable values, Vietfish 2026 is far more than just a commercial trade fair. It has become a strategic rendezvous and a "comprehensive ecosystem"—a convergence of value, knowledge, and sustainable growth opportunities for the entire industry chain.
(seafood.vasep.com.vn) Vietnam’s pangasius exports to Colombia continued their strong upward momentum in May 2026. Export value to the market reached USD 4 million, up 24% compared to the same month in 2025. Cumulative exports in the first five months of 2026 totaled USD 24 million, an impressive 48% increase year-on-year.
(seafood.vasep.com.vn) Hai Phong's aquaculture sector is accelerating the adoption of high technologies in aquaculture to adapt to climate change, with red tilapia and tilapia identified as the key cultured species for priority development.
(vasep.com.vn) Vietnam’s seafood exports reached nearly US$1.1 billion in June 2026, up 21.0% year-on-year. Cumulative exports in the first half of 2026 totaled nearly US$5.8 billion, representing a 12.8% increase compared with the same period last year. Exports to China and Hong Kong continued to accelerate, while shipments to the United States rebounded strongly in June. In contrast, exports to the EU, Japan, and the Middle East remained sluggish or recorded slight declines.
(vasep.com.vn) Tilapia is playing an increasingly important role in Vietnam’s aquaculture sector, driven not only by growing market opportunities but also by its ability to meet increasingly stringent requirements on quality, food safety, and traceability. In practice, tilapia farming in Vietnam is not a spontaneous or loosely regulated activity; rather, it operates under a comprehensive legal and technical framework covering the entire value chain—from hatcheries and farming to processing and exports.
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