Asian market – The key market
Asian markets continue to be the main growth driver of the industry’s growth. By the end of August 2025, South Korea and Thailand remained the largest single markets, with export values of $56 million and $53 million respectively. These markets not only consume directly but also serve as reprocessing hubs supplying neighboring regions, ensuring stable demand.
The CPTPP bloc also recorded an impressive 24% growth, reaching $37 million. Exports to the key importing markets are performing strongly. Notably, Japan remains one of the top importers with nearly $21 million, up 22% year-on-year. This reflects a strong recovery in demand for Vietnam’s traditional and high-quality processed products.
However, this group of markets also saw some minor fluctuations in the past month, as exports to South Korea saw an unexpected slight decline of just over 2% compared to the same period last year.
EU and China – Emerging growth
The most remarkable highlight in the export picture of the first 8 months is the strong surge in the EU and China markets.
Exports to the EU skyrocketed by 60%, reaching nearly $20 million. Economic recovery and easing inflation have boosted demand for mid-priced, convenient processed products. Leading this growth is Lithuania, with imports soaring by 69%. This impressive growth shows that Vietnamese enterprises have effectively leveraged the advantages of the EU-Vietnam Free Trade Agreement (EVFTA).
Meanwhile, China and Hong Kong market also demonstrated tremendous potential with a 50% growth, reaching a value of $31 million. The increasing demand for consumption and reprocessing in this billion-population market is opening up significant opportunities for Vietnamese exporters.
In contrast, the U.S market remained sluggish, growing only 2% over 8 months with exports of just under $7 million, reflecting challenges from tariff policies and cautious sentiment among importers.
Outlook and challenges
Overall, the outlook for Vietnam’s fish cake and surimi industry in the final months of the year is highly positive. Global consumption trends are increasingly favoring convenient, affordable alternative protein products, which are strengths of surimi.
Asian markets are expected to remain the main growth driver due to stable demand and flexible pricing. At the same time, recovery in the EU is expected to persist, focusing on convenient products aligned with cost-saving consumption trends.
However, the industry also faces significant challenges. Price competition from regional rivals such as India, Thailand and China is intensifying. In addition, rising logistics and raw material costs, along with increasingly stringent import requirements, demand that Vietnamese enterprises continuously enhance quality and competitiveness to sustain long-term growth.
(seafood.vasep.com.vn) On June 16, the Department of Agriculture and Environment of Ca Mau Province announced that the locality has established a farming area code for nearly 30,400 hectares of mud crab aquaculture and granted export facility codes to five enterprises eligible to export mud crab officially to markets such as China, Cambodia, Singapore, and the United Arab Emirates (UAE).
(seafood.vasep.com.vn) The United States remains one of the largest export markets for Vietnamese pangasius. In the first four months of 2026, pangasius exports to the US reached USD 106 million, up 4% compared to the same period in 2025. In April 2026 alone, export value totaled USD 38 million, marking a 20% year-on-year increase and the first positive growth recorded after an extended period of decline.
(seafood.vasep.com.vn) While Vietnam’s shrimp exports to many major markets continued to post positive growth in the first months of 2026, exports to the United States declined, highlighting growing competitive pressures and trade barriers facing the Vietnamese shrimp industry.
(seafood.vasep.com.vn) Egypt is emerging as one of the most promising destinations for Vietnamese tuna exports in 2026. During the first four months of the year, export turnover to this market exceeded USD 7.3 million, marking a sharp increase compared to the same period over the previous two years. As Egypt’s tuna imports continue to recover and demand for canned tuna remains strong, the market is becoming increasingly attractive for Vietnamese tuna processors and exporters.
(seafood.vasep.com.vn) During the first four months of 2026, Vietnam’s pangasius exports to CPTPP member countries reached nearly USD 128 million, accounting for 18% of the country’s total pangasius export value and increasing by 21% compared to the same period in 2025. Demand patterns varied significantly across the bloc: Mexico primarily imported fresh and frozen pangasius products, while Japan and Canada recorded substantial shares of processed products. Australia remained focused on frozen fillets but continued to maintain a portion of processed imports.
(seafood.vasep.com.vn) Despite the slow recovery of the U.S. market and continued trade-related challenges facing Vietnam’s shrimp industry, Minh Phu Seafood Corporation (MPC) has set ambitious targets for 2026. The company aims to produce 68,800 metric tons of finished shrimp products, generate consolidated revenue of VND 19.9 trillion, and achieve VND 1.059 trillion in pre-tax profit. If achieved, these figures would represent the highest revenue and profit levels in the company’s history.
(seafood.vasep.com.vn) HungHau Foods Joint Stock Company (HungHau Foods) has been honored at the 33rd Asia-Pacific Economic Forum, receiving two prestigious awards: “Top 10 Outstanding Asia-Pacific Enterprises 2026” and “Top 10 Outstanding Entrepreneurs” awarded to HungHau Foods CEO, Ms. Nguyen Yen.
(seafood.vasep.com.vn) After a period of sluggish imports in 2025, the Chinese market has returned with strong shrimp purchasing momentum in the first months of 2026. However, alongside rising demand comes an increasingly stringent import control system, covering quarantine requirements, food safety standards, registration procedures, and traceability. This makes China a market that offers both significant opportunities and growing risks for Vietnamese shrimp exporters.
(seafood.vasep.com.vn) Recently, in Long Xuyen City, An Giang Province, the Institute of Policy and Strategy for Agriculture and Rural Development (IPSARD) and the University of Economics Ho Chi Minh City (UEH) organized a workshop to announce the results of the project “Food Loss Assessment in the Pangasius Value Chain in the Mekong River Region.” The project aims to provide scientific evidence to support the sustainable development of Vietnam’s pangasius industry.
(seafood.vasep.com.vn) Shrimp prices in Vietnam’s Mekong Delta have recovered since early May, helping to improve farmers’ confidence and accelerate stocking activities for the 2026 farming season. However, farmers remain cautious due to rising input costs, unfavorable weather conditions, and disease risks.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn