Fish cake and surimi exports surge in the EU and China, maintaining a strong position in Asia

News 09:08 09/10/2025
(seafood.vasep.com.vn) Vietnam’s fish cake and surimi sector is experiencing an impressive year of growth. According to the latest statistics, total export value in the first 8 months of 2025 reached nearly $228 million, up 26% compared to the same period in 2024. This strong growth is driven not only by traditional markets but also by breakthroughs in potential markets such as the EU and China.

Asian market – The key market

Asian markets continue to be the main growth driver of the industry’s growth. By the end of August 2025, South Korea and Thailand remained the largest single markets, with export values of $56 million and $53 million respectively. These markets not only consume directly but also serve as reprocessing hubs supplying neighboring regions, ensuring stable demand.

The CPTPP bloc also recorded an impressive 24% growth, reaching $37 million. Exports to the key importing markets are performing strongly. Notably, Japan remains one of the top importers with nearly $21 million, up 22% year-on-year. This reflects a strong recovery in demand for Vietnam’s traditional and high-quality processed products.

However, this group of markets also saw some minor fluctuations in the past month, as exports to South Korea saw an unexpected slight decline of just over 2% compared to the same period last year.

EU and China – Emerging growth

The most remarkable highlight in the export picture of the first 8 months is the strong surge in the EU and China markets.

Exports to the EU skyrocketed by 60%, reaching nearly $20 million. Economic recovery and easing inflation have boosted demand for mid-priced, convenient processed products. Leading this growth is Lithuania, with imports soaring by 69%. This impressive growth shows that Vietnamese enterprises have effectively leveraged the advantages of the EU-Vietnam Free Trade Agreement (EVFTA).

Meanwhile, China and Hong Kong market also demonstrated tremendous potential with a 50% growth, reaching a value of $31 million. The increasing demand for consumption and reprocessing in this billion-population market is opening up significant opportunities for Vietnamese exporters.

In contrast, the U.S market remained sluggish, growing only 2% over 8 months with exports of just under $7 million, reflecting challenges from tariff policies and cautious sentiment among importers.

Outlook and challenges

Overall, the outlook for Vietnam’s fish cake and surimi industry in the final months of the year is highly positive. Global consumption trends are increasingly favoring convenient, affordable alternative protein products, which are strengths of surimi.

Asian markets are expected to remain the main growth driver due to stable demand and flexible pricing. At the same time, recovery in the EU is expected to persist, focusing on convenient products aligned with cost-saving consumption trends.

However, the industry also faces significant challenges. Price competition from regional rivals such as India, Thailand and China is intensifying. In addition, rising logistics and raw material costs, along with increasingly stringent import requirements, demand that Vietnamese enterprises continuously enhance quality and competitiveness to sustain long-term growth.

fish cake and surimi eu china asia

TIN MỚI CẬP NHẬT

Vietnam’s tuna exports to Spain double

 |  09:52 21/04/2026

(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.

2026 shrimp season in the Mekong Delta starts early: Growth expected amid multiple challenges

 |  09:00 18/04/2026

(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.

Vietnamese tilapia in the U.S.: Great opportunities, but significant challenges

 |  16:35 16/04/2026

(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.

Pangasius shifts from “volume” to “value” in 2026

 |  08:32 15/04/2026

(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.

Gia Lai restores shrimp farming after storm, prepares for 2026 season

 |  08:29 14/04/2026

(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.

Promoting livelihood transition to reduce pressure on fisheries exploitation

 |  10:46 10/04/2026

(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.

High technology drives transformation of Vietnam’s shrimp industry

 |  10:38 08/04/2026

(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.

An Giang targets stable shrimp production in 2026

 |  10:11 03/04/2026

(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.

Circular economy opens new pathway to enhance pangasius value

 |  10:11 31/03/2026

(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.

Vietnam’s scallop exports surge amid global supply chain restructuring

 |  09:16 29/03/2026

(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC