Competitive pressure on agriculture
According to experts from the European Trade Policy and Investment Support Project (EU-Mutrap), agriculture and seafood have emerged as vulnerable sectors for both Vietnam and the EU during the FTA negotiation process. Both sides have applied the highest levels of protectionism and other subsidy instruments to support the sectors.
Obviously, any changes in agricultural policy will have a big impact on employment, poverty reduction and rural development. That’s why both Vietnam and the EU try to protect their agriculture against fierce competition when opening markets.
Do Lien Huong, an EU-Mutrap expert, reveals agricultural commodities are Vietnam’s strength and many of them such as coffee, potatoes, sugar and rice are able to compete with similar products in the EU market.
The country exports a large amount of cashew nuts and seafood products, but does not pay due attention to shipping milk and dairy products abroad.
On the contrary, Vietnam has a high demand for importing input materials to feed farm produce processing. For instance, 70% of livestock feed was imported last year.
In addition, the EU’s non tariff measures (NTMs), such as food safety and hygiene requirements, and customs procedures are among the toughest in the world, and they are really a big challenge for developing countries, including Vietnam.
Industry no exception
Paul Barker, an EU-Mutrap analyst, says EVFTA will help fuel the growth of six key Vietnamese fields – garment, footwear, automobile, high-technology, handicrafts and timber processing. However, the industry still meets many challenges.
Under the trade pact, the footwear sector will greatly benefit from import tax cuts and other incentives, but face fierce competition from other footwear producers such as India, Indonesia, Thailand and newly emerging markets like Myanmar.
Meanwhile, the garment sector will find it a bit difficult to get the lion’s share in the EU market because it greatly relies on imported input materials, mostly from China, the Republic of Korea, and Taiwan. Therefore, its products are unlikely to compete with similar ones in the EU in terms of prices, designs, and technological advantages.
The wood processing industry is no exception as up to 80% of its materials are imported. The handicraft industry which mainly uses domestic materials like bamboo, wood and ceramic, recently began importing these materials from China, Laos and Cambodia for production. This means both industries will go into fierce competition in the EU market.
Furthermore, importers’ demanding requirements and strict EU rules of origin remain huge barriers to Vietnamese products.
(vasep.com.vn) Vietnam’s seafood exports reached US$1.14 billion in August 2026, up 6.4% year on year, bringing the total for the first eight months to more than US$8.0 billion, an increase of 11.9%. Monthly export value remained above US$1 billion, but August growth was only around half the rate recorded cumulatively through the first eight months. This indicates that the eight-month result was supported significantly by stronger performance in earlier months, while market conditions are entering a less predictable period.
(seafood.vasep.com.vn) Pangasius is attracting growing interest from Japanese seafood companies as prices of many traditional whitefish species remain high and supply becomes increasingly volatile. Notably, seafood group Kyokuyo has recently continued to feature pangasius among its priority products, highlighting its competitive pricing and stable supply.
(seafood.vasep.com.vn) As Vietnam’s tilapia industry searches for new growth opportunities, venturing into brackish-water aquaculture could unlock a formidable competitive moat. Bypassing the volume-and-price bloodbath against established global heavyweights, Vietnam could differentiate itself through high-quality tilapia products tailored to specific farming conditions and value-added market segments.
(seafood.vasep.com.vn) 2026 is rapidly shaping up to be a formidable stress test for Vietnamese pangasius exports to the United States. While exports to alternative markets maintain a resilient growth trajectory, the U.S market has declined significantly. In the first eight months of the year, pangasius exports to the U.S fell by nearly 14% year-on-year, with August alone recording a decline of more than 50%. The trend shows that difficulties in the U.S. market are not driven solely by weak consumer demand, but also by multiple layers of trade barriers that are intensifying simultaneously, particularly additional import tariffs, anti-dumping duties and growing protectionism for the domestic catfish industry.
(vasep.com.vn) Vietnam’s pangasius exports to Japan are showing positive signals in 2026, indicating that the market is opening up greater opportunities for pangasius products, particularly processed and value-added products. In the first seven months of 2026, Vietnam’s pangasius exports to Japan reached US$31 million, up 20% year-on-year. In July alone, export value reached approximately US$5 million, up 30%.
On July 22, 2026, the Government issued Decree No. 292/2026/ND-CP detailing certain articles and providing measures for the organization and implementation of the Law on Foreign Trade Management. The Decree takes effect on September 5, 2026, replacing Decree No. 69/2018/ND-CP.
(vasep.com.vn) Vietnamese pangasius producer Vinh Hoan has won the top prize at the 2026 Seafood Excellence Asia Awards for its Cured Panga Croquette, highlighting the growing potential of value-added pangasius products in international markets.
(vasep.com.vn) The Global Shrimp Forum (GSF) 2026 is taking place from September 1–3 in Utrecht, the Netherlands, bringing together around 585 delegates from 40 countries, representing approximately 300 companies and organizations across the shrimp supply chain. Representatives from VASEP are attending the event as part of the Vietnamese delegation, strengthening connections with partners across the global shrimp industry.
(vasep.com.vn) At the international B2B seminar (Hosted Buyer Program) held as part of Vietfish 2026, Mr. Nguyen Hoang Pham, Sales Director of Tai Kim Anh Seafood Processing Joint Stock Company, delivered a presentation entitled “Vietnam’s Shrimp Industry: Changing for Sustainability.” From the perspective of a seafood processor, the presentation highlighted that Vietnam’s shrimp industry continues to play a leading role in seafood exports, but is entering a new phase of competition in which change is no longer an option, but a prerequisite for growth.
(seafood.vasep.com.vn) VIETFISH 2026 may have concluded after three dynamic days in Ho Chi Minh City, but conversations around the exhibition continue to resonate across international trade media, industry organizations, and the social media channels of participating companies.
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