Study overview
Evolution of fish consumption in the past 3 years
Overall, 40% of the respondents increased fish consumption in the past 3 years, 16% decreased fish consumption in the same period, and 44% maintained the same level.
Choice probabilities across Europe
Salmon is the fish with highest choice probability except Italy (sea bream, sea bass)
Pangasius is preferred in Germany and also in Spain and Italy.
Fish choice motives expressed by the participants - Relative importance of different aspects in fish selection
Consumer demand and choice behaviour for fresh fish – Willingness to pay for specific fish attributes
Willingness to pay - results
WTP estimates
Summary of the German market
Summary of the Spanish market
Pangasius results
Low base price for Germany, Italy & Spain
All markets prefer “Ready to cook” for pangasius
Sustainability label appreciated in all markets for pangasius except for UK
Health and nutritional claims gives premium price in all markets except in France.
Final remarks
Wild-caught is the most important attribute in Italy, France and the UK; nutritional & health claim in Spain; ready-to-cook format in Germany
Fillets preferred more than ready-to-cook fish; Ready-to-cook preferred more than whole fish (except round-cut salmon)
‘Sustainable label’ and ‘Nutritional & health claim’ preferences varied among species and countries
For producers: identify a socio-demographic profile of “green fish” consumers or “health conscious” consumers; how to reach them?
For policy makers: awareness and use of fish quality schemes; how to improve consumers’ beliefs/trust?
“Knowledge about specific health and nutritional benefits of fish consumption does not appear to be very strong” (Carlucci et al. 2015)
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam's crab export value in March 2024 reached more than 18 million USD, an increase of 66% over the same period last year. Cumulatively, in the first 3 months of the year, export turnover reached more than 52 million USD, up 75% over the same period.
Vietnam's pangasius exports to Brazil reached nearly USD 28 million in the first quarter of 2024, surging by 44% compared to the same period in 2023.
(vasep.com.vn) According to Vinh Long Statistics Department, the whole province currently has 2,119 hectares of aquaculture area, an increase of 1.03% (equivalent to an increase of 21.62 hectares) over the same period last year; Of which the industrial pangasius farming area is 370.8 hectares, an increase of 0.12% or an increase of 0.42 hectares.
(seafood.vasep.com.vn) 2023 was an unsuccessful year not only for Vietnamese but also for Thailand tuna exporters in the Middle East market. Thailand's tuna exports to this market decreased by 21% in value and 27% in volume compared to 2022. Therefore, the Middle East dropped to second position among Thailand's export markets after the US, accounting for 22% of total export turnover in 2023.
Competent ministries, sectors and localities should continue efforts to lift the European Commission’s “yellow card” against the Vietnamese seafood products for illegal, unreported and unregulated (IUU) fishing, as an inspection team of the commission will visit Vietnam soon, Minister of Agriculture and Rural Development Le Minh Hoan.
(seafood.vasep.com.vn) According to data from Vietnam Customs, in March 2024, Vietnamese pangasius export turnover to markets reached 156 million USD, down 14% over the same period. Vietnam pangasius export value in QI/2024 reached 411 million USD, down 3% compared to QI/2023.
(vasep.com.vn) According to data from the Department of Fisheries, as of March 20, 2024, the shrimp farming area reached about 348,670 hectares, including 334,799 hectares of black tiger prawn farming area and 13,871 hectares of white leg shrimp farming area.
(seafood.vasep.com.vn) Vietnam's tuna exports reached around $84 million in March 2024, a 17% rise. Vietnam's total tuna export revenue for the first three months of 2024 was $215 million, up 19% from the same time in 2023 but down 17% from 2022. It is anticipated that tuna exports may miss the billion-dollar mark as in 2022 at this rate and the difficulties the business faces.
Vietnam raked in over US$200 million from exporting tuna to 86 markets worldwide during the first quarter of the year, representing a rise of 19% against the same period from last year.
Vietnam’s pangasius export to the United Arab Emirates (UAE) reached more than 7 million USD in the first quarter of this year, a rise of 67% against the same period last year. UAE mainly imported frozen fillets from Vietnam.
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