The visit to the farm, located at Lake Temengor in the state of Perak, was organised by WWF-Malaysia as part of the Asia-wide Sustainable Seafood Festival (SSF). Fifteen Malaysian seafood retailers, distributors, restaurant owners and chefs learnt about Trapia’s sustainable farming practices and gained a better understanding of responsible fish farming.
Chris Ninnes, ASC’s CEO applauded the initiative: “It’s great to hear about WWF-Malaysia taking the lead in introducing responsible tilapia aquaculture to their stakeholders. It is paramount to engage with the market at a grass root level and encourage the supply chain to commit to responsible seafood sourcing.
“Trapia is the first farm in Malaysia to gain certification against ASC’s rigorous Tilapia Standard. They are a clear example of how a focus on environmental stewardship and social responsibility is recognised and rewarded through the ASC certification programme.”
Alejandro Tola Alvarez, Chief Technical Officer, GenoMar AS explains how ASC certification fits into Trapia Malaysia’s sustainability strategy: “We want to be with the best in the industry and show our stakeholders that we are a responsible organisation.”
“ASC certification provides additional assurance and trust to our shareholders. A positive aspect of the ASC standard is that it brings a stronger multi-stakeholder perspective in the company’s decision making processes which at the end becomes just ‘the way you think.”
Sustainable Seafood Festival in Asia
The Sustainable Seafood Festival is a new initiative introduced by WWF and the Marine Stewardship Council (MSC). This year’s campaign ran from 8 to 15 June across four different countries in the region: Japan, Indonesia, Malaysia and Singapore.
Tied with the World Oceans Day, the goal of the week-long festival is to encourage responsible seafood consumption by empowering suppliers, retailers, restaurants and consumers to choose responsibly produced seafood. The campaign aims to drive sustainability throughout the entire seafood supply chain.
Other SSF initiatives included the successful Japanese ASC pangasius launch organised by AEON, Japan’s largest retailer, and WWF-Japan in Tokyo on 5 June. And, WWF-Canada honoured the lead up to World Oceans Day on 4 June by organising a sampling of ASC certified responsibly farmed tilapia with the support of Loblaws.
Certification and labelling programme for responsible aquaculture
Since the launch of the ASC logo in April 2012, the ASC programme has developed in the Asian region. There are now ASC approved products across China, Hong Kong, Japan, Republic of South Korea, and Taiwan. Japan leads the way with more than 60 approved ASC certified products, with four being consumer-facing products available in AEON stores.
Products carrying the ASC logo can be traced to a responsibly managed farm through the supply chain. Companies are assessed against strict requirements before they can become ASC Chain of custody certified.
(seafood.vasep.com.vn) Vietfish 2026, the Vietnam International Seafood Exhibition, will officially take place from 19–21 August 2026 in Ho Chi Minh City. As Vietnam’s largest annual seafood trade event, organized by the Vietnam Association of Seafood Exporters and Producers (VASEP), Vietfish 2026 will once again bring together leading seafood companies, industry experts, and international partners from across the global seafood value chain.
(seafood.vasep.com.vn) Vietnam’s seafood exports reached USD 1.1 billion in July 2026, up 4.8% compared to the same period in 2025. Cumulative exports in the first seven months of the year totaled nearly USD 6.86 billion, an increase of 11.5% year-on-year. Exceeding the USD 1 billion mark in July further reinforces the prospect that Vietnam’s seafood exports could surpass USD 12 billion in 2026. However, the July figures also send a clear signal that the most favorable growth period may have passed: overall export growth slowed to just 4.8%, pangasius exports fell 6.1%, tuna exports were virtually flat, while exports to the EU, South Korea, and the Middle East all recorded double-digit declines.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the seminar "Global Seafood Market and the Future Workforce: Trends, Opportunities, and Sustainable Development Pathways for Vietnam's Seafood Industry" will take place from 2:00 p.m. to 4:15 p.m. on August 19, 2026, at Convention Room B, Level 2, SECC, Ho Chi Minh City. This is the first of five specialized seminars at Vietfish 2026, focusing on key issues that are shaping the long-term development of Vietnam's seafood industry.
(seafood.vasep.com.vn) Vietnamese seafood exports recorded impressive growth, generating nearly 6 billion USD in revenue during the first six months of the year, up 13% compared with the same period last year.
(seafood.vasep.com.vn) Fishermen in Ha Tinh are gradually overcoming difficulties to maintain the efficiency of seafood exploitation. In the first six months of 2026, the entire province achieved a production of more than 23,000 tons of seafood, worth more than 1,200 billion VND.
(seafood.vasep.com.vn) June 2026 brought encouraging signs for Vietnam's tuna exports, with export value rising 20% year-on-year to nearly USD 72 million. However, this increase has yet to offset the prolonged slowdown seen in key markets such as the European Union (EU), where import demand remains weak. The outlook for the second half of the year is expected to become more challenging as freight rates continue to climb.
(vasep.com.vn) As part of the Vietnam Fisheries International Exhibition (Vietfish 2026), the Vietnam Association of Seafood Exporters and Producers (VASEP), in collaboration with the Agency for Domestic Market Management and Development under the Ministry of Industry and Trade, will organize the Domestic Seafood Supply–Demand Matching Program on the morning of August 20, 2026, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City. The program aims to foster direct business connections between Vietnamese seafood producers and processors and domestic distributors, retailers, and foodservice channels.
(seafood.vasep.com.vn) The Cooking Show will be one of the most engaging experiential highlights of Vietfish 2026. Taking place over three days, from August 19–21, 2026, at Hall B1, SECC, Ho Chi Minh City, the event will offer visitors a vibrant culinary space where Vietnamese seafood is showcased through its flavors, stories, and real-life culinary applications.
(seafood.vasep.com.vn) Vietnam's pangasius exports reached USD 205 million in June 2026, up 5% compared with the same month in 2025. Cumulative export value for the first six months of the year totaled USD 1.1 billion, an increase of 12% year-on-year. Growth was primarily driven by strong demand from China and CPTPP markets, while exports to the United States and Brazil continued to decline.
(seafood.vasep.com.vn) In the first six months of 2026, Ha Tinh province continued to implement comprehensive solutions to combat IUU fishing; strictly manage the fishing fleet, control fishing vessels entering and leaving ports, operate vessel tracking devices, trace the origin of seafood, and severely punish violations.
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