The visit to the farm, located at Lake Temengor in the state of Perak, was organised by WWF-Malaysia as part of the Asia-wide Sustainable Seafood Festival (SSF). Fifteen Malaysian seafood retailers, distributors, restaurant owners and chefs learnt about Trapia’s sustainable farming practices and gained a better understanding of responsible fish farming.
Chris Ninnes, ASC’s CEO applauded the initiative: “It’s great to hear about WWF-Malaysia taking the lead in introducing responsible tilapia aquaculture to their stakeholders. It is paramount to engage with the market at a grass root level and encourage the supply chain to commit to responsible seafood sourcing.
“Trapia is the first farm in Malaysia to gain certification against ASC’s rigorous Tilapia Standard. They are a clear example of how a focus on environmental stewardship and social responsibility is recognised and rewarded through the ASC certification programme.”
Alejandro Tola Alvarez, Chief Technical Officer, GenoMar AS explains how ASC certification fits into Trapia Malaysia’s sustainability strategy: “We want to be with the best in the industry and show our stakeholders that we are a responsible organisation.”
“ASC certification provides additional assurance and trust to our shareholders. A positive aspect of the ASC standard is that it brings a stronger multi-stakeholder perspective in the company’s decision making processes which at the end becomes just ‘the way you think.”
Sustainable Seafood Festival in Asia
The Sustainable Seafood Festival is a new initiative introduced by WWF and the Marine Stewardship Council (MSC). This year’s campaign ran from 8 to 15 June across four different countries in the region: Japan, Indonesia, Malaysia and Singapore.
Tied with the World Oceans Day, the goal of the week-long festival is to encourage responsible seafood consumption by empowering suppliers, retailers, restaurants and consumers to choose responsibly produced seafood. The campaign aims to drive sustainability throughout the entire seafood supply chain.
Other SSF initiatives included the successful Japanese ASC pangasius launch organised by AEON, Japan’s largest retailer, and WWF-Japan in Tokyo on 5 June. And, WWF-Canada honoured the lead up to World Oceans Day on 4 June by organising a sampling of ASC certified responsibly farmed tilapia with the support of Loblaws.
Certification and labelling programme for responsible aquaculture
Since the launch of the ASC logo in April 2012, the ASC programme has developed in the Asian region. There are now ASC approved products across China, Hong Kong, Japan, Republic of South Korea, and Taiwan. Japan leads the way with more than 60 approved ASC certified products, with four being consumer-facing products available in AEON stores.
Products carrying the ASC logo can be traced to a responsibly managed farm through the supply chain. Companies are assessed against strict requirements before they can become ASC Chain of custody certified.
(seafood.vasep.com.vn) The Report on Vietnam Pangasius Sector 2015–2024, produced and released by the Vietnam Association of Seafood Exporters and Producers (VASEP) in January 2025, is expected to provide enterprises, importers, and government agencies with a comprehensive overview of key developments in Vietnam's pangasius production and export over the past decade. In addition to highlighting achievements, the report identifies existing challenges and analyzes future opportunities and threats for the pangasius industry.
(vasep.com.vn) Overcoming two years of fluctuation in both export markets and domestic production, Vietnam's pangasius industry has demonstrated resilience, adaptability, and a strong determination to seize opportunities and boost exports to various markets. As a result, in 2024, pangasius exports reached USD 2 billion, a 9% increase compared to 2023. This achievement is a source of pride for Vietnam's aquaculture and agriculture sectors.
(seafood.vasep.com) Speaking at a conference to implement the 2025 plan of the Ministry of Agriculture and Rural Development, Prime Minister Pham Minh Chinh urged the agricultural sector to strive for a total export turnover of agricultural, forestry, and fishery products reaching $70 billion by 2025.
With robust production and processing infrastructure, combined with continuous market development efforts, Vietnam’s seafood exports are poised for 10–15% growth in 2025.
In 2025, seafood exports are expected to continue to grow better and could reach 11 billion USD as in 2022. However, this is also the year the seafood industry will face challenges, including increased competition from other countries, trade wars and market barriers...
(seafood.vasep.com.vn) On the afternoon of December 25, at Toan Thinh Conference Center (Soc Trang City), the Soc Trang Fisheries Sub-department, under the Department of Agriculture and Rural Development of Soc Trang, held a conference to review the 2024 aquaculture activities and outline the brackish water shrimp farming plan for 2025. The event was attended by Ms. Quach Thi Thanh Binh, Deputy Director of the Department of Agriculture and Rural Development of Soc Trang.
The Mekong Delta province of Soc Trang aims to achieve export value of over 1.9 billion USD in 2025 by boosting production and processing of key products such as seafood, high-quality rice, fruits, and garments.
The UK-Vietnam Free Trade Agreement has significantly boosted Vietnamese seafood exports, with shrimp and pangasius leading the charge in the UK market.
(seafood.vasep.com.vn) In November 2024, Vietnam's tuna exports failed to maintain the rapid growth momentum seen earlier. Export value during the month increased by nearly 4% year-on-year, reaching approximately USD 82 million. Cumulatively, the export value for the first 11 months of 2024 totaled USD 903 million, a 17% increase compared to the same period in 2023. However, at this growth rate, the total export turnover for 2024 is estimated to only reach around USD 1 billion.
(seafood.vasep.com.vn) On the evening of December 24, 2024, in Hanoi, the Central Youth Union, Viet nam Youth Federation and the Vietnam Young Entrepreneurs Association held the Vietnam Golden Star Award Ceremony 2024, with the theme "Reaching Vietnam", honoring 200 outstanding enterprises. Deputy Prime Minister Nguyen Hoa Binh attended.
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