Brazil continues to grow while the U.S. shows no signs of recovery
Brazil remained Vietnam’s largest tilapia import market. In May 2026, exports to Brazil reached USD 8 million. During the first five months of the year, export value totaled USD 34 million, accounting for more than half of Vietnam’s total tilapia export turnover. This performance reaffirms Brazil’s pivotal role in driving the industry’s overall growth.
Meanwhile, the United States, Vietnam’s second-largest market, continued to experience a downward trend. Tilapia exports to the U.S. reached USD 4 million in May 2026, down 53% year-on-year. For the first five months, exports totaled USD 14 million, a decline of 23% compared with the same period last year. This decrease reflects ongoing challenges in the U.S. seafood market as well as intensifying competition from other suppliers.
Saudi Arabia, the Dominican Republic, and emerging markets gain momentum
In the Middle East, Saudi Arabia showed mixed performance. Export value in May reached USD 332,000, down 74% year-on-year. However, cumulative exports during the first five months still amounted to USD 3 million, up 87%, indicating that import demand in this market continues to expand over the medium term.
The Dominican Republic maintained a strong growth trajectory. Exports in May reached USD 393,000, up 37% compared with the same period last year. For the first five months of 2026, export value totaled USD 2 million, a significant increase of 147%, making it one of the fastest-growing markets for Vietnamese tilapia.
Canada and Australia recorded the most impressive growth rates among Vietnam’s tilapia export destinations during the first five months of 2026. Exports to Canada surged 236%, while shipments to Australia increased 123% year-on-year. Although export volumes remain relatively modest, these results demonstrate considerable potential for expanding Vietnam’s market share in developed markets beyond its traditional destinations.
Protectionist measures in Brazil pose challenges
Despite strong export growth, Vietnam’s tilapia industry still faces significant challenges. Brazil—the sector’s largest market—is increasingly implementing protectionist measures on imported products. Several states have either introduced or proposed higher ICMS taxes on imported tilapia, while the state of Pernambuco has enacted temporary restrictions on the commercialization of imported tilapia in various forms. At the same time, Brazil’s Chamber of Deputies is considering legislation that would ban tilapia imports in an effort to protect domestic producers.
As the U.S. market continues to weaken and policy risks in Brazil increase, Vietnamese tilapia exporters need to proactively diversify their markets and further develop opportunities in promising destinations such as Canada, Australia, the Middle East, and the European Union. In addition, investment in value-added products and enhanced competitiveness will be critical for sustaining the industry’s growth momentum in the coming years.
(seafood.vasep.com.vn) With less than two weeks to go, the Vietnam Seafood Summit 2026 (VSS 2026) will officially take place in Can Tho. Under the theme “Seafood Market Outlook 2027–2029 – Opportunities and Potential for Double-Digit Export Growth,” the Summit is organized by VASEP at a time when seafood businesses are facing rapid market shifts, changing buyer demand, trade policy changes and growing competitive pressure all at once.
(seafood.vasep.com.vn) On October 28, 2026, the China Fisheries & Seafood Expo opened in Qingdao, China. The expo takes place over three days from October 28 to 30, 2026. This is a prestigious specialized seafood exhibition organized annually by Sea Fare Exposition Inc.
(vasep.com.vn) In the first nine months of 2026, Vietnam’s tilapia exports to the CPTPP bloc reached $7 million, marking a 51% year-on-year increase. The bloc rstands as the fourth-largest market for Vietnamese tilapia, trailing Brazil, the US, and Saudi Arabia.
(vasep.com.vn) VASEP has officially announced the program for Vietnam Seafood Summit 2026 (VSS 2026), featuring five in-depth sessions covering industry outlooks, trade barriers, buyer demand, the domestic market, and solutions to improve productivity and reduce costs across the seafood value chain.
(vasep.com.vn) Vietnam’s shrimp exports reached US$3.7 billion in the first nine months of 2026, up 11% year on year. Although growth has been supported by China and several markets within the CPTPP, momentum is slowing as exports to the United States and the European Union decline. Tariff pressures, international competition, and raw material challenges are creating significant hurdles for exporters in the final months of the year.
(vasep.com.vn) Markets are changing faster, buyer requirements are becoming more demanding, and trade barriers are growing increasingly complex. In this environment, seafood businesses need more than an understanding of current market conditions. They need a longer-term perspective to answer a critical question: Where will growth opportunities come from in 2027–2029, and what should businesses do now to prepare? This is one of the key reasons why VASEP is organizing Vietnam Seafood Summit 2026.
(vasep.com.vn) In the first eight months of 2026, Vietnam’s pangasius exports to the Middle East reached US$113 million, up 7% year on year from the same period in 2025. Growth has become more pronounced in recent months. In August alone, exports to the region totaled US$20 million, an increase of 24%. This indicates that demand for Vietnamese pangasius in the Middle East is gradually recovering after a slowdown in March, although the pace of recovery varies across markets.
(vasep.com.vn) China’s shrimp imports continued to grow strongly in 2026, while Vietnam’s shrimp exports to the market also recorded notable growth. However, behind these positive figures lie two distinct trends: Chinese consumption is growing more slowly than imports, and lobster accounts for a substantial share of Vietnam’s shrimp exports to China, making its product mix significantly different from those of Ecuador and India. Exporters therefore need to assess each segment carefully to understand the opportunities and risks.
(vasep.com.vn) Changing markets, shifting buyer demand, and increasingly complex trade barriers are raising a key question for Vietnam’s seafood industry: Where will the new growth opportunities lie in 2027–2029?
(seafood.vasep.com.vn) As of the end of August 2026, Vietnam’s tilapia exports to the United States reached $21 million, representing a steep 48% year-over-year decline and accounting for 23% of the country's total tilapia export turnover. Frozen fillets accounted for 78% with the remainder consisting of whole frozen tilapia and frozen cuts.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
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