Tilapia continues to expand in the U.S. market
The growth momentum has continued into early 2026. In February alone, tilapia exports to the U.S. reached USD 852,000, accounting for 10% of total export value for this product. Cumulatively, in the first two months of the year, exports reached around USD 4 million, up 31% year-on-year. Although there was a slight slowdown in February, this is mainly attributed to seasonality, as importers had significantly increased inventories in Q4 2025 to meet year-end demand.
In the U.S. market, frozen tilapia fillets remain the key product. In February, imports of this item exceeded USD 30 million, ranking second among whitefish products, indicating that demand remains high and stable.
Tariff policies affect U.S. importers’ sentiment
However, the positive outlook comes with notable challenges. New U.S. tariff policies are creating caution among importers. The imposition of a 10% tariff under Section 122 of the Trade Act of 1974—with the possibility of increasing to 15% in the near future—along with ongoing trade investigations involving several major partners, including Vietnam, is making the export environment more unpredictable.
Competition from Chinese and Brazilian tilapia
Despite the volatility and complexity of the U.S. market, major exporters such as China and Brazil, while seeking to expand into alternative markets, are unlikely to offset the scale and value of the U.S. market in the short term—especially as new markets require time to develop demand for tilapia products.
In 2025, leading exporters like China and Brazil were significantly affected by U.S. tariff policies, reducing their competitiveness in this market. However, entering 2026, as tariffs are adjusted downward to around 10%, companies from these countries are expected to step up their return to the U.S. market. With advantages in production scale and cost efficiency, China and Brazil could quickly expand their market share, creating direct pressure on Vietnamese tilapia.
Geopolitical factors and production scale squeeze margins
In addition, geopolitical instability—particularly conflicts in the Middle East—has driven up fuel prices, leading to higher transportation costs and narrowing profit margins for exporters. Furthermore, Vietnam’s tilapia production scale remains relatively modest, with limitations in technology and seed supply compared to major competitors, reducing competitiveness in both pricing and supply capacity.
In this context, to fully capitalize on opportunities in the U.S. market, Vietnam’s tilapia industry needs to strengthen production capacity, optimize costs, and proactively adapt to fluctuations in global trade policies.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
(seafood.vasep.com.vn) Vietnam’s shrimp industry is entering a period of strong transformation with the emergence of various high-tech farming models, helping improve productivity and competitiveness. Over the past 5–10 years, farming practices have shifted from traditional methods to intensive and super-intensive systems, featuring lined ponds, environmental sensors, automated feeding, and data management.
(seafood.vasep.com.vn) With a focus on sustainable development, high-tech application, and climate change adaptation, An Giang Province aims to maintain its brackish water shrimp production in 2026 at a level equivalent to the previous year. Specifically, output is projected to reach over 155,510 tons, serving both domestic consumption and export processing, thereby sustaining the fisheries sector’s key role in the local economic structure.
(seafood.vasep.com.vn) In the Mekong Delta, key pangasius farming provinces such as An Giang, Dong Thap, and Can Tho are accelerating the transition toward a circular economy model, contributing to higher product value and reduced environmental impact. Instead of focusing solely on farming and processing, the pangasius value chain is increasingly utilizing by-products and waste streams to generate added value.
(vasep.com.vn) Vietnam’s scallop exports are entering a phase of impressive growth, as the global market undergoes significant restructuring. In 2025, scallop export value reached nearly USD 66 million, up 49% from USD 44 million in 2024. This upward momentum has continued and accelerated into early 2026, with exports totaling USD 18.1 million in the first two months alone—an increase of 166% year-on-year. This represents an exceptionally high growth rate, reflecting the rapid expansion of a relatively new product segment within Vietnam’s mollusk export portfolio.
(seafood.vasep.com.vn) – On March 19, at the Government Headquarters, Prime Minister Pham Minh Chinh held a meeting with the European Commission (EC) inspection delegation on combating illegal, unreported and unregulated (IUU) fishing, led by Mr. Fernando Andresen Guimaraes, Head of Unit at the Directorate-General for Maritime Affairs and Fisheries (DG MARE).
(vasep.com.vn) Australia is emerging as one of the most stable and promising growth markets for Vietnamese shrimp. Amid global trade disruptions driven by geopolitical tensions—particularly conflicts in the Middle East—strengthening and expanding into stable markets like Australia has become increasingly important for Vietnam’s shrimp industry.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn