During his official trip to Japan in late November, Vietnamese Prime Minister Pham Minh Chinh had a meeting with Ito Yoshinari, general director of Mitsui Company, to discuss how to develop an industry of pufferfish aquaculture in Vietnam.
At their meeting at the Embassy of Vietnam in Tokyo on November 23, PM Chinh said that “Vietnamese pufferfish are being wasted now."
The prime minister welcomed Mitsui’s plan to commercialize the resources effectively and successfully.
New potential
There are 49 pufferfish species in Vietnam despite many people thinking there is just one, according to the Research Institute for Marine Fisheries under the Vietnamese Ministry of Agriculture and Rural Development.
Among them are five species that are approved for use as food in Japan.
Seven others met requirements for export to South Korea but shipments were halted in 2013 due to safety control and categorization issues.
In 2020, Da Nang applied for approval to catch pufferfish again, but the plan has not started over several reasons, including food safety control and finding suitable buyers.
According to Dr. Vu Thuy Linh, the first Vietnamese Ph.D. to receive a chef’s license to prepare pufferfish in Japan and a Mitsui representative, pufferfish make up about 10 percent of purse-seine fishing output annually.
That means Vietnam gets rid of about one metric ton of pufferfish each day, equal to 37,000 metric tons a year.
As fishing puffers is banned in Vietnam, fishermen would have to release their catches back into the ocean or turn them into fertilizers that could only be sold at extremely cheap prices.
Rumor has it that Chinese traders are buying pufferfish in Vietnam and reselling them in Japan at a higher rate. This report, however, could not be verified independently.
In fact, a kilogram of wild tiger pufferfish costs up to VND5 million (US$218) in Japan.
Exploring a new market for Vietnamese pufferfish
During the meeting with PM Chinh, Yoshinari suggested several potential solutions to the development of pufferfish aquaculture in Vietnam.
The first and foremost priority is reviewing all the species of pufferfish that exist in Vietnam and then making a list of edible puffers to assure food safety, the Japanese executive said.
In Japan, there are 22 edible species among more than 40 species of pufferfish.
Given the reduction in the quantity of wild pufferfish in Japan, Vietnamese fishermen and exporters can make the most of their chances.
PM Chinh aired his hope that a pufferfish industry would be established in Vietnam and that the Southeast Asian country would not only export the whole fish but also get technology transfer from Mitsui to make finished puffer products domestically, which would add more value to the Vietnamese fishing industry.
Yoshinari, who has more than 40 years of experience in pufferfish production, said he was confident about the proposals he suggested.
“Our company has specialized in fishing puffers and making products from the fish for more than 31 years," he told PM Chinh.
"Our main partners are luxury restaurants in Japan.
“So we have enough confidence in our technology, and we are willing to exchange the technology with Vietnam."
In terms of training staff who are capable of preparing meals with pufferfish safely, the two sides agreed that it would be necessary to build a training system under the established standards, which have been developed for many years in Japan.
Japan has ended all the food poisoning cases relating to pufferfish thanks to this chef training system.
In general, there are some species of pufferfish that are known for tetrodotoxin, a poisonous compound found in the skin, liver, and ovaries of the fish.
A well-trained and skillful cook, with a chef license, will be capable of processing pufferfish safely for food.
To create a future market for pufferfish in Vietnam, Mitsui will firstly bring its safe food products to Vietnam with the aim of gradually familiarizing customers with them.
Once the market has gained traction, the company will roll out its plan on developing pufferfish farming in Vietnam.
PM Chinh assigned Vietnamese Ambassador to Japan Vu Hong Nam and trade counselor Ta Duc Minh to work out a project on connecting Mitsui with related sides to develop the puffer exploitation industry in Vietnam in the near future.
Mitsui has already worked with some Vietnamese enterprises such as Vifotec SJC, the National Institute of Nutrition, and the Research Institute for Marine Fisheries in the northern Vietnamese city of Hai Phong.
|
'We will definitely come to Vietnam first!' Yoshinari gave the Vietnamese prime minister a pufferfish-shaped dish, which is a unique one made by Kutaniyaki, Japan’s 360-year-old company specializing in porcelain, under Mitsui’s order. Presenting such a gift, the Japanese executive hoped that there would be better pufferfish among Vietnam’s species than Japan’s. Yoshinari even thought of a so-called national pufferfish 'made in Vietnam' and exclusive to Vietnam. The brand name of Kutaniyaki porcelain represents Mitsui’s commitment to exchanging Japanese values with the Vietnamese in their collaboration. Yoshinari shared his view on promoting a culture of eating pufferfish internationally and said that “we will definitely come to Vietnam first” during the journey of promotion. According to the National Institute of Nutrition, green spotted pufferfish and silver-striped pufferfish are the two species whose meat is so rich in protein and amino acids, with the level of essential amino acids higher than that of chicken or carp. The pufferfish is also high in DHA, EPA, vitamins D, E, and collagen. Parts of a pufferfish can be used for various purposes like making fresh and dried foods, extracting amino acids, producing medicines to treat cancer, reducing pain, stopping drug addiction, and more. |
(seafood.vasep.com.vn) In March 2026, Vietnam’s tilapia exports recorded strong growth, reaching USD 15 million, up 109% compared to the same period in 2025. Cumulatively, in the first three months of 2026, export value reached USD 38 million, an increase of 174% year-on-year. This result highlights the sector’s robust expansion and reflects rapid growth across multiple markets.
(seafood.vasep.com.vn) In March 2026, Vietnam’s pangasius export value reached USD 182 million, up 1% compared to the same period in 2025. Cumulatively, exports in the first three months of 2026 totaled USD 514 million, an increase of 17% year-on-year, indicating that the growth momentum is being maintained despite signs of slowdown in some markets during March.
(seafood.vasep.com.vn) During peak heat periods, farmers raising pangasius, tilapia, and other freshwater fish in Dong Thap are implementing various technical measures to reduce risks and maintain stable production.
(seafood.vasep.com.vn) Japan continues to be one of Vietnam’s most important and stable shrimp markets. In recent years, shrimp exports to this market have fluctuated in line with Japan’s broader economic and consumption cycles, yet Japan remains a major, high-value destination with stringent standards.
(seafood.vasep.com.vn) In 2025, Vietnam’s tuna exports to Spain increased by 13% compared to 2024. This growth trend has continued into the first two months of 2026. According to Vietnam Customs statistics, export turnover to this market reached nearly USD 3 million in January–February 2026, up 101% year-on-year and significantly higher than the same period in 2024. This development indicates that Spain is once again becoming a notable destination for Vietnamese tuna amid strong demand for tuna raw materials and products in Europe.
(seafood.vasep.com.vn) The 2026 brackish water shrimp farming season in the Mekong Delta has started earlier than usual, mainly driven by positive market signals, as shrimp prices in 2025 remained high and supply was limited. Many enterprises and farms in Cần Thơ, Cà Mau, and Vĩnh Long have proactively stocked early to seize opportunities. By early 2026, stocking areas in many localities had reached a high proportion of planned targets, with intensive and high-tech farming models expanding rapidly.
(vasep.com.vn) Vietnam’s tilapia exports to the United States recorded remarkable growth in 2025, opening up major opportunities while also presenting considerable challenges. The U.S. remains the largest importer of Vietnamese tilapia fillets, with export turnover reaching USD 40 million—an increase of up to 499% compared to 2024. This impressive growth reflects strong demand in the U.S. market, as supply from competing countries such as China has been constrained by tariffs and rising production costs.
(seafood.vasep.com.vn) Pangasius remains a strategic export commodity in Vietnam’s seafood sector. Entering 2026, the industry faces a strong need to transition from volume-based growth to a value-driven development model, with a focus on quality, food safety, and sustainability.
(seafood.vasep.com.vn) Following damage caused by Storm No. 13 in late 2025, brackish water shrimp farming in Gia Lai is being rapidly restored. In key farming areas such as Tuy Phước and Tuy Phước Đông, farmers are focusing on rehabilitating ponds, repairing infrastructure, and treating the environment in preparation for the 2026 crop.
(seafood.vasep.com) Facing the decline in fishery resources, Vietnam is accelerating livelihood transitions for fishermen to reduce fishing pressure and move toward sustainable development. Marine fish stocks have dropped significantly from 4.82 million tons in 2000–2005 to 3.95 million tons in 2016–2020.
VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM
Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội
Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO
Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu
Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông
Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn
Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh
Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn
VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội
Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn