Vietnamese pufferfish find a way to Japan

News 15:21 21/12/2021 Lê Hằng
The Japanese consume around 10,000 metric tons of pufferfish each year, according to Business Insider, but Japan's quality of wild puffers has decreased over the years, so Vietnam can explore the potential of a future market for the fish.

During his official trip to Japan in late November, Vietnamese Prime Minister Pham Minh Chinh had a meeting with Ito Yoshinari, general director of Mitsui Company, to discuss how to develop an industry of pufferfish aquaculture in Vietnam.

At their meeting at the Embassy of Vietnam in Tokyo on November 23, PM Chinh said that “Vietnamese pufferfish are being wasted now."

The prime minister welcomed Mitsui’s plan to commercialize the resources effectively and successfully.

New potential

There are 49 pufferfish species in Vietnam despite many people thinking there is just one, according to the Research Institute for Marine Fisheries under the Vietnamese Ministry of Agriculture and Rural Development.

Among them are five species that are approved for use as food in Japan.

Seven others met requirements for export to South Korea but shipments were halted in 2013 due to safety control and categorization issues.

In 2020, Da Nang applied for approval to catch pufferfish again, but the plan has not started over several reasons, including food safety control and finding suitable buyers.

According to Dr. Vu Thuy Linh, the first Vietnamese Ph.D. to receive a chef’s license to prepare pufferfish in Japan and a Mitsui representative, pufferfish make up about 10 percent of purse-seine fishing output annually.

That means Vietnam gets rid of about one metric ton of pufferfish each day, equal to 37,000 metric tons a year.

As fishing puffers is banned in Vietnam, fishermen would have to release their catches back into the ocean or turn them into fertilizers that could only be sold at extremely cheap prices. 

Rumor has it that Chinese traders are buying pufferfish in Vietnam and reselling them in Japan at a higher rate. This report, however, could not be verified independently.

In fact, a kilogram of wild tiger pufferfish costs up to VND5 million (US$218) in Japan.

Exploring a new market for Vietnamese pufferfish

During the meeting with PM Chinh, Yoshinari suggested several potential solutions to the development of pufferfish aquaculture in Vietnam.

The first and foremost priority is reviewing all the species of pufferfish that exist in Vietnam and then making a list of edible puffers to assure food safety, the Japanese executive said.

In Japan, there are 22 edible species among more than 40 species of pufferfish.

Given the reduction in the quantity of wild pufferfish in Japan, Vietnamese fishermen and exporters can make the most of their chances.

PM Chinh aired his hope that a pufferfish industry would be established in Vietnam and that the Southeast Asian country would not only export the whole fish but also get technology transfer from Mitsui to make finished puffer products domestically, which would add more value to the Vietnamese fishing industry.

Yoshinari, who has more than 40 years of experience in pufferfish production, said he was confident about the proposals he suggested.

“Our company has specialized in fishing puffers and making products from the fish for more than 31 years," he told PM Chinh.

"Our main partners are luxury restaurants in Japan.

“So we have enough confidence in our technology, and we are willing to exchange the technology with Vietnam."

In terms of training staff who are capable of preparing meals with pufferfish safely, the two sides agreed that it would be necessary to build a training system under the established standards, which have been developed for many years in Japan. 

Japan has ended all the food poisoning cases relating to pufferfish thanks to this chef training system.

In general, there are some species of pufferfish that are known for tetrodotoxin, a poisonous compound found in the skin, liver, and ovaries of the fish.

A well-trained and skillful cook, with a chef license, will be capable of processing pufferfish safely for food.

To create a future market for pufferfish in Vietnam, Mitsui will firstly bring its safe food products to Vietnam with the aim of gradually familiarizing customers with them.

Once the market has gained traction, the company will roll out its plan on developing pufferfish farming in Vietnam.

PM Chinh assigned Vietnamese Ambassador to Japan Vu Hong Nam and trade counselor Ta Duc Minh to work out a project on connecting Mitsui with related sides to develop the puffer exploitation industry in Vietnam in the near future.

Mitsui has already worked with some Vietnamese enterprises such as Vifotec SJC, the National Institute of Nutrition, and the Research Institute for Marine Fisheries in the northern Vietnamese city of Hai Phong.

'We will definitely come to Vietnam first!'

Yoshinari gave the Vietnamese prime minister a pufferfish-shaped dish, which is a unique one made by Kutaniyaki, Japan’s 360-year-old company specializing in porcelain, under Mitsui’s order.

Presenting such a gift, the Japanese executive hoped that there would be better pufferfish among Vietnam’s species than Japan’s.

Yoshinari even thought of a so-called national pufferfish 'made in Vietnam' and exclusive to Vietnam.

The brand name of Kutaniyaki porcelain represents Mitsui’s commitment to exchanging Japanese values with the Vietnamese in their collaboration.

Yoshinari shared his view on promoting a culture of eating pufferfish internationally and said that “we will definitely come to Vietnam first” during the journey of promotion.

According to the National Institute of Nutrition, green spotted pufferfish and silver-striped pufferfish are the two species whose meat is so rich in protein and amino acids, with the level of essential amino acids higher than that of chicken or carp.

The pufferfish is also high in DHA, EPA, vitamins D, E, and collagen.

Parts of a pufferfish can be used for various purposes like making fresh and dried foods, extracting amino acids, producing medicines to treat cancer, reducing pain, stopping drug addiction, and more.

 

Bạn đang đọc bài viết Vietnamese pufferfish find a way to Japan tại chuyên mục News của Hiệp hội VASEP
vietnamese pufferfish japan

TIN MỚI CẬP NHẬT

Seafood exports in February 2026 slow down, brighter outlook expected in March

 |  11:33 11/03/2026

(seafood.vasep.com.vn) Vietnam’s seafood exports in February 2026 reached approximately USD 707 million, up 8% compared to the same period last year. Cumulatively, exports in the first two months of 2026 totaled USD 1.7 billion, an increase of 20.2% year-on-year. The results show that the sector’s recovery momentum has remained relatively solid following strong growth in January, although the pace slowed noticeably in February for several key products and major markets. Within the overall picture, shrimp continues to be the largest pillar, pangasius rebounds strongly, while tuna exports and the U.S. and Korean markets are sending signals that warrant closer monitoring. In March, seafood exports are expected to gain additional momentum from markets other than the U.S., potentially supporting stronger growth.

Quang Tri seafood catch exceeds 15,941 tons

 |  09:40 07/03/2026

(seafood.vasep.com.vn) In the first months of 2026, fishing activities in Quang Tri province recorded many positive signals, with output reaching over 15,941 tons. This result not only demonstrates fishermen’s efforts to stay offshore but also reflects the effectiveness of management and support measures implemented by local authorities.

Initial effectiveness of IUU prevention models in Lam Dong

 |  14:29 04/03/2026

(seafood.vasep.com.vn) In the first months of 2026, IUU prevention models focused on communication and mobilizing fishermen to comply with fisheries laws and avoid encroaching on foreign waters—related to combating illegal, unreported, and unregulated (IUU) fishing—have been implemented in coastal localities of Lam Dong province and have delivered initial positive results.

Pangasius prices hit record high: opportunity to restructure the value chain

 |  11:30 02/03/2026

(seafood.vasep.com.vn) The sharp rise in raw pangasius prices to record levels is sending positive signals for the industry, but experts warn of potential supply–demand imbalances if production is not tightly controlled.

Vietnam’s canned tuna exports decline in 2025, seeking growth momentum for 2026

 |  09:09 28/02/2026

(seafood.vasep.com.vn) According to statistics from Vietnam Customs, the country’s total canned tuna export value in 2025 reached over USD 275 million, down 8% compared to 2024. Vietnamese canned tuna products were present in approximately 80 markets worldwide. However, the 2025 picture shows clear divergence: the U.S. maintained stability, the EU declined sharply, while several Middle East–North Africa (MENA) markets accelerated.

Crab exports in 2025: opportunities in the EU, major challenges from the U.S MMPA regulations

 |  09:15 26/02/2026

(seafood.vasep.com.vn) In 2025, Vietnam’s crab exports reached nearly USD 86 million, up almost 6% compared to 2024. A notable feature of 2025 was the strong market concentration in the United States, which accounted for more than 81% of Vietnam’s total crab export value, up 10% from the previous year. In contrast, exports to several Asian markets declined significantly, resulting in only modest overall growth for the year.

Vietnam’s tilapia fillet exports surge, with the U.S. and Brazil leading the market in 2025

 |  09:00 24/02/2026

(seafood.vasep.com.vn) In 2025, Vietnam’s tilapia exports recorded impressive growth, with total export turnover reaching over USD 99 million, highlighting the increasingly important role of this product in the country’s seafood export structure. Of this total, tilapia fillets and other fish meat products accounted for USD 61 million, representing 61% of total export value and reaffirming their position as the key product category.

Shrimp seed quality: A decisive factor for successful shrimp farming

 |  10:33 22/02/2026

(seafood.vasep.com.vn) Shrimp seed quality is considered the “first link” and a decisive factor affecting the efficiency of the entire commercial shrimp production chain. High-quality seed directly influences survival rates, growth performance, and disease resistance, thereby determining production costs, productivity, and farmers’ profitability.

Quang Tri promotes organic golden pompano farming

 |  10:23 20/02/2026

(seafood.vasep.com.vn) As part of its agricultural restructuring strategy toward sustainability, Quang Tri Province is gradually promoting environmentally friendly aquaculture models. Among these, organic-oriented golden pompano farming is considered a promising direction, aligned with the goals of enhancing production value and building sustainable rural areas.

VASEP published Report on Vietnam seafood exports in 2025

 |  11:00 11/02/2026

(seafood.vasep.com.vn) The year 2025 marked a pivotal milestone for Vietnam’s seafood industry in its restructuring process toward sustainability, transparency, and higher value creation, amid continued uncertainties in the global economic and trade environment. Prolonged inflation in major economies, the rising trend of trade protectionism, and increasingly stringent requirements related to environmental standards, traceability, and social responsibility have posed significant challenges to seafood production and exports. Nevertheless, overcoming these pressures, Vietnam’s seafood sector has gradually demonstrated its adaptability, maintained growth momentum, and laid an important foundation for the next stage of development.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC