Vietnamese pufferfish find a way to Japan

News 15:21 21/12/2021 Lê Hằng
The Japanese consume around 10,000 metric tons of pufferfish each year, according to Business Insider, but Japan's quality of wild puffers has decreased over the years, so Vietnam can explore the potential of a future market for the fish.

During his official trip to Japan in late November, Vietnamese Prime Minister Pham Minh Chinh had a meeting with Ito Yoshinari, general director of Mitsui Company, to discuss how to develop an industry of pufferfish aquaculture in Vietnam.

At their meeting at the Embassy of Vietnam in Tokyo on November 23, PM Chinh said that “Vietnamese pufferfish are being wasted now."

The prime minister welcomed Mitsui’s plan to commercialize the resources effectively and successfully.

New potential

There are 49 pufferfish species in Vietnam despite many people thinking there is just one, according to the Research Institute for Marine Fisheries under the Vietnamese Ministry of Agriculture and Rural Development.

Among them are five species that are approved for use as food in Japan.

Seven others met requirements for export to South Korea but shipments were halted in 2013 due to safety control and categorization issues.

In 2020, Da Nang applied for approval to catch pufferfish again, but the plan has not started over several reasons, including food safety control and finding suitable buyers.

According to Dr. Vu Thuy Linh, the first Vietnamese Ph.D. to receive a chef’s license to prepare pufferfish in Japan and a Mitsui representative, pufferfish make up about 10 percent of purse-seine fishing output annually.

That means Vietnam gets rid of about one metric ton of pufferfish each day, equal to 37,000 metric tons a year.

As fishing puffers is banned in Vietnam, fishermen would have to release their catches back into the ocean or turn them into fertilizers that could only be sold at extremely cheap prices. 

Rumor has it that Chinese traders are buying pufferfish in Vietnam and reselling them in Japan at a higher rate. This report, however, could not be verified independently.

In fact, a kilogram of wild tiger pufferfish costs up to VND5 million (US$218) in Japan.

Exploring a new market for Vietnamese pufferfish

During the meeting with PM Chinh, Yoshinari suggested several potential solutions to the development of pufferfish aquaculture in Vietnam.

The first and foremost priority is reviewing all the species of pufferfish that exist in Vietnam and then making a list of edible puffers to assure food safety, the Japanese executive said.

In Japan, there are 22 edible species among more than 40 species of pufferfish.

Given the reduction in the quantity of wild pufferfish in Japan, Vietnamese fishermen and exporters can make the most of their chances.

PM Chinh aired his hope that a pufferfish industry would be established in Vietnam and that the Southeast Asian country would not only export the whole fish but also get technology transfer from Mitsui to make finished puffer products domestically, which would add more value to the Vietnamese fishing industry.

Yoshinari, who has more than 40 years of experience in pufferfish production, said he was confident about the proposals he suggested.

“Our company has specialized in fishing puffers and making products from the fish for more than 31 years," he told PM Chinh.

"Our main partners are luxury restaurants in Japan.

“So we have enough confidence in our technology, and we are willing to exchange the technology with Vietnam."

In terms of training staff who are capable of preparing meals with pufferfish safely, the two sides agreed that it would be necessary to build a training system under the established standards, which have been developed for many years in Japan. 

Japan has ended all the food poisoning cases relating to pufferfish thanks to this chef training system.

In general, there are some species of pufferfish that are known for tetrodotoxin, a poisonous compound found in the skin, liver, and ovaries of the fish.

A well-trained and skillful cook, with a chef license, will be capable of processing pufferfish safely for food.

To create a future market for pufferfish in Vietnam, Mitsui will firstly bring its safe food products to Vietnam with the aim of gradually familiarizing customers with them.

Once the market has gained traction, the company will roll out its plan on developing pufferfish farming in Vietnam.

PM Chinh assigned Vietnamese Ambassador to Japan Vu Hong Nam and trade counselor Ta Duc Minh to work out a project on connecting Mitsui with related sides to develop the puffer exploitation industry in Vietnam in the near future.

Mitsui has already worked with some Vietnamese enterprises such as Vifotec SJC, the National Institute of Nutrition, and the Research Institute for Marine Fisheries in the northern Vietnamese city of Hai Phong.

'We will definitely come to Vietnam first!'

Yoshinari gave the Vietnamese prime minister a pufferfish-shaped dish, which is a unique one made by Kutaniyaki, Japan’s 360-year-old company specializing in porcelain, under Mitsui’s order.

Presenting such a gift, the Japanese executive hoped that there would be better pufferfish among Vietnam’s species than Japan’s.

Yoshinari even thought of a so-called national pufferfish 'made in Vietnam' and exclusive to Vietnam.

The brand name of Kutaniyaki porcelain represents Mitsui’s commitment to exchanging Japanese values with the Vietnamese in their collaboration.

Yoshinari shared his view on promoting a culture of eating pufferfish internationally and said that “we will definitely come to Vietnam first” during the journey of promotion.

According to the National Institute of Nutrition, green spotted pufferfish and silver-striped pufferfish are the two species whose meat is so rich in protein and amino acids, with the level of essential amino acids higher than that of chicken or carp.

The pufferfish is also high in DHA, EPA, vitamins D, E, and collagen.

Parts of a pufferfish can be used for various purposes like making fresh and dried foods, extracting amino acids, producing medicines to treat cancer, reducing pain, stopping drug addiction, and more.

 

Bạn đang đọc bài viết Vietnamese pufferfish find a way to Japan tại chuyên mục News của Hiệp hội VASEP
vietnamese pufferfish japan

TIN MỚI CẬP NHẬT

Red tilapia farming opens up an effective economic development path in Da Nang

 |  10:42 09/04/2026

(seafood.vasep.com.vn) In Hoa Vang district (Da Nang City), red tilapia farming is demonstrating clear economic efficiency, becoming a promising livelihood that helps many households increase their income. A notable example is the model of Mr. Huynh Ngoc Nam, who operates two red tilapia ponds covering more than 4 hectares, generating stable annual income.

Ninh Binh promotes tilapia farming with a focus on high-quality seed

 |  10:30 06/04/2026

(seafood.vasep.com.vn) In Gia Vien district, tilapia farming—particularly the “duong nghiep” strain—is expanding rapidly and gradually becoming an efficient production model for local farmers. Hatcheries in the area are supplying high-quality, uniform, and disease-free fingerlings, meeting the growing demand for commercial farming.

Ca Mau promotes scaling up RAS-IMTA shrimp farming model toward sustainable development

 |  10:11 01/04/2026

(seafood.vasep.com.vn) On the afternoon of March 19, Vice Chairman of the Ca Mau Provincial People’s Committee, Le Van Su, chaired a meeting to address bottlenecks and propose solutions to expand the super-intensive whiteleg shrimp farming model using low water exchange and high biosecurity standards (RAS-IMTA).

Ho Chi Minh City approves aquatic animal disease prevention and control plan for 2026–2030

 |  10:07 30/03/2026

(seafood.vasep.com.vn) On March 10, 2026, the Ho Chi Minh City People’s Committee issued Decision No. 1377/QD-UBND approving the Aquatic Animal Disease Prevention and Control Plan for the 2026–2030 period. The decision takes effect from the date of signing and replaces previous plans for the 2021–2030 period that had been issued prior to the administrative merger in Ba Ria – Vung Tau, Binh Duong, and Ho Chi Minh City.

Chile’s tuna imports surge in 2025, can Vietnamese tuna accelerate?

 |  09:59 28/03/2026

(vasep.com.vn) In 2025, Chile imported more than USD 156 million worth of tuna, up 8.1% compared to the previous year and the highest level in the past five years. As the supply structure in this market is rapidly shifting, Vietnamese tuna is facing both opportunities to expand market share and increasing competitive pressure from Thailand, Colombia, and China.

Vinh Long promotes sustainable development of brackish water shrimp farming

 |  09:28 26/03/2026

(seafood.vasep.com.vn) Vinh Long Province is stepping up efforts to develop brackish water shrimp farming in a sustainable direction, identifying it as a key sector in its agricultural structure. In 2026, the province aims to reach around 71,300 hectares of shrimp farming, with an output of over 314,000 tons.

Ha Tinh tightens shrimp seed management to reduce risks for spring–summer crop

 |  09:25 24/03/2026

(seafood.vasep.com.vn) Ha Tinh Province is strengthening control over shrimp seed quality to minimize risks for the 2026 spring–summer farming season.

Vietnam pangasius exports in February 2026: China remains the leading market

 |  09:23 22/03/2026

(seafood.vasep.com.vn) In February 2026, Vietnam’s pangasius exports reached USD 119 million, down slightly 5% year-on-year. However, thanks to strong performance in January, cumulative exports in the first two months of the year still reached USD 331 million, up 28% compared to the same period in 2025. Export activity slowed somewhat in February due to seasonal factors, particularly the Lunar New Year holiday, which disrupted production and shipments at many seafood processing enterprises.

Da Nang promotes high-tech shrimp farming

 |  09:06 20/03/2026

(seafood.vasep.com.vn) Da Nang is accelerating the development of high-tech shrimp farming toward intensive production, disease control, and improved efficiency. Many shrimp farms have invested in automated environmental monitoring systems, continuously tracking indicators such as pH, dissolved oxygen, temperature, and salinity, enabling farmers to promptly adjust pond conditions and reduce disease risks.

Shrimp seed industry 2025: A turning point in technology, management and broodstock self-sufficiency

 |  14:57 18/03/2026

(seafood.vasep.com.vn) The year 2025 is considered a turning point for Vietnam’s shrimp seed industry as the sector faces the need for strong transformation in technology, production management, and gradual self-sufficiency in broodstock supply. These factors are seen as key to improving seed quality and strengthening the competitiveness of the shrimp industry amid increasingly demanding market requirements.

VASEP - HIỆP HỘI CHẾ BIẾN VÀ XUẤT KHẨU THỦY SẢN VIỆT NAM

Chịu trách nhiệm: Ông Nguyễn Hoài Nam - Phó Tổng thư ký Hiệp hội

Đơn vị vận hành trang tin điện tử: Trung tâm VASEP.PRO

Trưởng Ban Biên tập: Bà Phùng Thị Kim Thu

Giấy phép hoạt động Trang thông tin điện tử tổng hợp số 138/GP-TTĐT, ngày 01/10/2013 của Bộ Thông tin và Truyền thông

Tel: (+84 24) 3.7715055 – (ext.203); email: kimthu@vasep.com.vn

Trụ sở: Số 7 đường Nguyễn Quý Cảnh, Phường An Phú, Quận 2, Tp.Hồ Chí Minh

Tel: (+84) 28.628.10430 - Fax: (+84) 28.628.10437 - Email: vasephcm@vasep.com.vn

VPĐD: số 10, Nguyễn Công Hoan, Ngọc Khánh, Ba Đình, Hà Nội

Tel: (+84 24) 3.7715055 - Fax: (+84 24) 37715084 - Email: vasephn@vasep.com.vn

© Copyright 2020 - Mọi hình thức sao chép phải được sự chấp thuận bằng văn bản của VASEP

DANH MỤC