Tuna exports to France rebound in 2025
After a sharp decline in 2024, Vietnam’s tuna exports to France grew strongly in the first half of 2025. Export value reached over USD 1.5 million, up 108% compared to the same period in 2024. According to the International Trade Centre (ITC), France was the 3rd largest tuna importer in the EU in 2024, with a preference for convenient, safe, and sustainably certified products.
Key products include frozen tuna fillets/loins and canned tuna. Among them, Vietnam’s frozen tuna fillet/loin exports recorded a remarkable surge compared to the same period in 2024, with steady shipments to this market in the first six months.
Market trends in 2025
In 2024, France imported about 107,000 tons of tuna, mainly canned products, making it one of the largest tuna-consuming countries in Europe. Average per capita tuna consumption in France is 1.3 kg/year—about half of Malta (3.4 kg/person) but still among the highest in the EU. Demand for canned tuna in France continues to grow thanks to trends toward quick, protein-rich, and healthy meals, particularly driven by brands such as Petit Navire, Saupiquet, and Rio Mare—many of which offer MSC-certified products.
Supply competition
The French tuna market is witnessing intense competition among suppliers. Within the EU, Spain and Portugal dominate as major suppliers of processed products (canned tuna and frozen fillets), benefiting from large-scale processing capacity, short logistics chains, and well-established brands on supermarket shelves.
Among non-EU suppliers, Ecuador remains the leading source, thanks to its powerful fishing fleet and preferential tariffs for exports to the EU, which give its canned tuna products a strong price advantage.
Other suppliers such as Seychelles, Côte d’Ivoire, Indonesia, the Philippines, and Vietnam have also been stepping up exports to France in recent years. Vietnam stands out particularly in frozen fillet/loin products and some value-added processed tuna items.
Outlook
In 2025, Vietnamese exporters could further boost exports if they maximize tariff preferences while aligning with Europe’s green standards and sustainable consumption trends. However, to achieve this, the government needs to address challenges related to domestic raw material supply and bottlenecks in the issuance of catch certificates, among others, to better support exporters.
(seafood.vasep.com.vn) Currently, Da Nang City has no fishing vessels detained, sanctioned by foreign authorities, or criminally prosecuted for IUU fishing violations. Patrols, monitoring of marine fishing activities, and handling of violations have been prioritized by competent forces, significantly reducing nearshore fishing infringements.
(seafood.vasep.com.vn) According to statistics from Vietnam Customs, Vietnam’s tuna exports to Israel in the first nine months of 2025 reached just over USD 27 million, down as much as 49% compared to the same period in 2024. This is a steep and prolonged decline for many consecutive months, reflecting changes in import demand as well as shifts in the supply structure of this market.
(seafood.vasep.com.vn) The first 700 tons of Vietnamese tilapia ordered and imported by JBS Group will initially be distributed through supermarket chains, the Horeca network and JBS’s product showrooms in Brazil.
(seafood.vasep.com.vn) In October 2025, Vietnam’s pangasius exports hit $217 million, representing an 8% increase compared to the same month in 2024. For the first 10 months of the year, total export value has surpassed $1.8 billion, up 9% year-on-year. This growth demonstrates clear positive momentum for the pangasius industry, despite continued declines in certain markets.
In recent days, the Central provinces of Vietnam have been suffering from historic flooding, with prolonged heavy rains, landslides, flash floods, and deep inundation causing extremely serious impacts on tens of thousands of households, as well as many VASEP member exporters located in the region. With the spirit of mutual support and solidarity, and in order to promptly assist residents and member exporters in the affected areas to stabilize their lives and restore production activities, VASEP calls on all seafood exporters, organizations, and individuals to extend supports to the people and member exporters in the flood-hit areas. We urge timely and practical material and spiritual contributions to help member exporters and local communities in the severely affected provinces overcome this difficult period.
(seafood.vasep.com.vn) In the final days of October 2025, Vietnam’s domestic raw shrimp market remained generally stable, though slight adjustments were recorded in several sizes across key farming regions.
(seafood.vasep.com.vn) Vietnam’s shrimp exports reached USD 498 million in October 2025, up 26% from the same period last year. This is one of the highest monthly revenues since the beginning of the year, reflecting solid demand in major markets and faster shipment schedules by exporters. From January to October, shrimp export value reached USD 3.9 billion, up 22% compared to the same period in 2024.
(seafood.vasep.com.vn) On October 31, 2025, the US Court of International Trade (CIT) officially issued an order to suspend the case filed by the National Fisheries Institute (NFI), the National Restaurant Association (NRA), and several US seafood companies against the US Government concerning the implementation of the Marine Mammal Protection Act (MMPA).
(seafood.vasep.com.vn) An Giang’s fisheries sector has maintained stable growth momentum during the first nine months of 2025, making an important contribution to the province’s socio-economic development. Despite facing numerous challenges, the province is implementing various measures to enhance production efficiency, expand markets, and promote sustainable fisheries development toward deeper integration into the global economy.
(seafood.vasep.com.vn) Vietnam’s pangasius export value in September 2025 reached USD 181 million, up 5% compared to the same period in 2024. The overall trend for the pangasius industry remains positive, with total exports in the first nine months of 2025 reaching nearly USD 1.6 billion, an increase of 9% year-on-year.
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